Best way to help realtors?

Wow..that is a tall order to ask for...

I would think you would have some real estate knowledge of YOUR area and the kinds of agents you are dealing with - low end, high end, foreclosures or condos or luxury whatever.

I am curious - what kind of "done for ya' deal do you expect to find? If you do a search of this forum area there are a couple real estate threads I think.

You need to research and understand how the current real estate works so that you can help them. Once you have gained enough knowledge, it would be easier for you to work with them regardless of what strategies they would use to generate leads.

I've been working with realtors for over 15 years. And for the first 10 of those, in one of the top real estate markets in the world. Many were friends.

Which brings up an important distinction.

You are going to find realtors divided into two categories when it comes to money tolerance. Money tolerance as an idea can be boiled down to "What does this person think of as 'a lot of money'?"

1 > believes five and six figure sales and a four to low five figure commission is a lot of money

2 > believes seven and eight figure sales and mid-five figure commission is a lot of money.

A lot of this has to do with their local marketplace.

Vancouver, for instance, has a high degree of chance to produce Type 2 realtors. It's not a shoe-in, because some people who choose to become realtors in that market have grown up being told money is scarce, $1000 is "a lot of money", and such.

Wilmington NC, where I am now, produces both types.

A poorer area, where housing values are $100K or less, tends to produce Type 1.

Why is this important?

If a realtor is playing for low stakes, they won't have the room for your help. Not at a reasonable pay rate for you, anyhow.

Find clients who can pay you.

The Type 2 realtors can afford you. When they're making $15,000 or $30,000 commission, which they will on a $2 million sale in Vancouver, they can easily pay $5K - $10K for the sale, can't they. This is an investment on professional video walkthroughs of the homes, advertising, leadgen, follow-up series via email & video, and more. All things you can help with.

Type 1 just doesn't have much room to play with.

Now another distinction.

Realtors either have the Newbie mindset or the Experienced mindset.

Some never outgrow the Newbie mindset. That's where they've been taught "take people on showings; do that often enough and you'll make a sale."

That's it: that's the limit of their sales & marketing knowledge.

They DON'T know how to get leads. They DON'T know how to market. They DON'T know how to presell. They DON'T know how to sell.

And they DON'T "get it"...and you banging on the table won't help them see the value, either.

So don't try.

Instead, look for realtors who are evidencing one or more of these skills:

How do they present their listings? Are they using well-lit video walkthroughs? What do their photos look like?

Where do they advertise? Do they have their own listings "newspaper" mailed weekly to the neighborhood? Are they on the back of the local rag in black & white?

What does their website look like? Do they have a lame page on the mama corporate site, that has all the bland formality and stiffness of a well-Hitlered neighborhood association yard? Or have they jumped to their own brand, their own business?

How long have they been around? This isn't a sure thing, but if a realtor has survived a couple years or more, they've probably learned there's more to positioning, promoting and selling than running showing after showing after showing.

What commission rate do they charge? Get a feel for the area. Scaredy-cat realtors will keep their rates low, and talk about it. Self-confident realtors will charge a higher commission rate, and likely will not talk about that up front...because the people they want working with them want The Best, not The Cheapest.

Have they specialized in helping a specific target market? People move for different reasons, and in different age ranges. Think 60s Empty Nesters vs early 30s Downsizers. Or is the realtor a "jack of all trades, master of none"? (Not a great sign.)

It also helps if you know something about the Florida real estate market.

I have worked with a client in this market, and know there are documents available that will quickly bring you up to speed on specific Floridian things like:

a) average home values

b) why people buy homes

c) what people are looking for when they go to a realtor's website

d) what the best way to communicate and keep in touch with prospects is

e) how people choose a realtor to work with.

These things tell you what to put on the website...how to arrange it...what the realtor should specialize in...and more.

And remember, realtors make commission by helping the BUYER of the home, and by helping the SELLER of the home.

Help realtors on both sides of the equation. On a $2 million home sale in Vancouver, the Seller realtor will make almost $30K commission; the Buyer realtor will make a little over $25K.

I have given you a lot here. This is the guts of a decade and a half of learning. I hope you value it.

https://www.marketingsherpa.com/arti...or-gets-400500

Find someone doing it, try to replicate.

I think online marketing is the best option.

Qualified leads, what's left?

Tupper became one of the top realtors in my state by doing a lot of print ads in the local market.
The campaign was "Meet Tupper" - all about a personalized relationship with Tupper.
Before the campaign, he was struggling to make it as a Realtor.

He is in the market to provide people with homes to live in and sell, as opposed investors.

Beautiful Evergreen Homes | Tupper

As others have said, help them devise their plan and brand.

New agents should probably start with first time homebuyers because they are delighted just to get into their first home. Investors and seasoned buyers probably prefer more experienced agents.

Craig Proctor is someone worth paying attention to as well.
https://craigproctor.com/