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Turns $200,000 Into $800,000 Every Month In Newspaper Advertising

by ewenmack
7 replies
Key points here...

1 It has mass market appeal to those over 45,
therefore can be scaled over many newspapers

2 Buying through a broker who specializes in remnant spaces
which means he often get rates at 80% below the card rate.

3 It looks more like an editorial piece than an ad.

4 The phone people are extremely well trained to
not only get the sale, but to upsell like crazy...they have gone
as high as $800.

5 This is just for one product, the brothers have others
using the same methodology in newspapers.

Here's the advertorial...blured out to stop copycats.

Best,
Doctor E. Vile

#$200 #$800 #advertising #month #newspaper #turns
  • Profile picture of the author sandalwood
    Ewen,

    Great point. As you already know this has been a trick of the trade for many years. And, I will add, a very successful trick.

    As it happens I just added such a service to my portfolio. This company gets some impressive results. I won't post any websites as I am not advertising for business but I will tell you about one doctor who used their services.

    His invention was selling modestly until he used this company. Once his "news" stories hit the airwaves and print media they went through the roof. He was even invited to one of those Hollywood Red Carpet events where he got to be featured. BTW, he didn't spend any money on TV infomercials. His sales boost came strictly from the "news" releases.

    I hope people pay attention to your post. It works.
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    • Profile picture of the author ewenmack
      Originally Posted by sandalwood View Post

      Ewen,

      As it happens I just added such a service to my portfolio. This company gets some impressive results. I won't post any websites as I am not advertising for business but I will tell you about one doctor who used their services.
      Tom, my simple brain is a little confused here.

      On the one hand you say "added such a service to my portfolio."

      Then you go on to say, "used their services."

      It's the "my" and "their" part which is tripping me up,
      I think.

      Can you help me out here, please?

      Thanks,
      Ewen
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      • Profile picture of the author sandalwood
        Originally Posted by ewenmack View Post

        Tom, my simple brain is a little confused here.

        On the one hand you say "added such a service to my portfolio."

        Then you go on to say, "used their services."

        It's the "my" and "their" part which is tripping me up,
        I think.

        Can you help me out here, please?

        Thanks,
        Ewen
        Yessir I can do that. I offer their services, along with other business oriented services, to clients. In other words, I rep them. That's why I said I won't give any websites. I didn't want any WF members thinking I was using the post as a sales tool.

        The doctor, on the other hand, used their services to get exposure for his business. I don't remember how many news outlets picked up his story but it was in the 1,000s. To me, having a 1000 media stories is a pretty good thing. If nothing else, you at least get a backlink from an authority site.

        I hope that clears the air and your "simple" brain reverts back to its complicated state.
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  • Profile picture of the author SirThomas
    I thought the original post was about using editorial-type ads in print newspapers, not about press releases... The first one is an ad that looks like a press release, the second one is an actual press release :-)
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    • Profile picture of the author sandalwood
      Originally Posted by SirThomas View Post

      I thought the original post was about using editorial-type ads in print newspapers, not about press releases... The first one is an ad that looks like a press release, the second one is an actual press release :-)
      I think releasing an ad press release that actually mirrors a press release is a very effective tool. If you are at the top of your writing game it is almost impossible for the unwashed masses to know the difference.

      The ad press release uses a few twists that make it sound official and it triggers a call to action. A real press release lacks that certain spice, is info oriented only and does not have a call to action. Of course, anyone can create a call to action after reading it. Whether that happens or not depends on the subject of the press release.

      The editorial type ads are on a similar plane as the ad press releases. Both have a call to action.

      Regardless, both can also be pure flops. Such is the game called marketing.
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      • Profile picture of the author SirThomas
        Originally Posted by sandalwood View Post

        I think releasing an ad press release that actually mirrors a press release is a very effective tool. If you are at the top of your writing game it is almost impossible for the unwashed masses to know the difference.
        They sure can be similar. The major difference is that you pay for the ad editorial and have it published in any newspaper you want. With press releases, you have to wait for reporters to pick it up to be published... Both great, but once you get your copy to convert, the editorial is more predictable and scalable. On the other hand, press releases can bring a lot business very fast if you hit the jackpot.
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        • Profile picture of the author sandalwood
          Originally Posted by SirThomas View Post

          They sure can be similar. The major difference is that you pay for the ad editorial and have it published in any newspaper you want. With press releases, you have to wait for reporters to pick it up to be published... Both great, but once you get your copy to convert, the editorial is more predictable and scalable. On the other hand, press releases can bring a lot business very fast if you hit the jackpot.
          Bingo! we are on the same page. Appreciate your thoughts.
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