11 replies
Recently, every morning at 6am I head out the door for a walk around the block.

I change my route most days to experience something new while listening to the latest podcasts.

By passing letterbox after letterbox, I can't help but see opportunity. I was thinking of creating small leaflets to hand out with affiliate offers on them (or a sales funnel which ends up promoting offers).

No, this isn't my main "business plan" by any stretch of the imagination, but even if it generates $20 a week, I'd be happy. That's because I'm going to walking by these houses anyway, so the opportunity cost isn't there.

My questions are: Have any of you done something similar (the 'blindfolded marketing' approach), and what are some good niche ideas that would benefit a lot of people?

Regards,

N.
#morning #walk
  • Profile picture of the author kianjenn
    I kinda don't understand this whole idea. Do you sell a product or service that you could place on those leaflets? Or you just want to distribute leaflets of some other company or service?

    If you want to distribute leaflets just to get money, then I guess you'd have to change your route quite often and most certainly would have to have longer walks.
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  • Profile picture of the author neuroscience
    Interesting question. I also do a lot of walks and it does make sense to combine business and pleasure.

    I would go for some extra income affliate offer. Everyone wants to earn some extra cash with the least amount of effort possible.
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  • Profile picture of the author bizgrower
    If you're talking about stuffing flyers into mail boxes, it's illegal in most countries.
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    • Profile picture of the author ewenmack
      Originally Posted by bizgrower View Post

      If you're talking about stuffing flyers into mail boxes, it's illegal in most countries.
      Dan, it's legal here in NZ where the original poster is from.

      Best,
      Doctor E. Vile
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  • Profile picture of the author Jayson L
    Your morning walk is probably very relaxing. Do you really want to take that time and turn it into work in return for possibly $20/week?


    If so, are there any stores that would benefit from having you stuff a coupon, or promotional offer to get people in their business?
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  • Profile picture of the author Tom Addams
    The method has legs.

    But.

    You need to remove your own legs from the equation.

    Offline affiliate marketing is one of "those areas" for me. In other words, an area where I keep most of what I know away from public forums. But what I can do is give you some ideas to steer you in the right direction.

    #1. The number of marketers who achieve ROI by dropping off leaflets is minuscule.

    #2. The real money is in Opt-In > Thank You (Monetized) - Follow-Up Series.

    #3. Expose your ads in a passive manner, don't burn up shoe leather.

    #4. Use the name of the offline location in your domain.

    #5. As always, target.

    You're onto something, OP. Best of luck with your venture.

    - Tom
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  • Profile picture of the author Oziboomer
    When I first opened my business back in 1991 there was a pretty large employment agency above my shop.

    The manager of that business was a man in his fifties and I owe a lot to the introductions he orchestrated for me.

    He was on an executive salary but was diagnosed with high cholesterol and a high risk of heart disease if he didn't change his lifestyle.

    One day he shared with me that his solution was letterbox delivery.

    He was employed to deliver in his neighbourhood and he felt that by taking on the delivery as a job it helped him commit to doing the 60-90 mins walk each day.

    I think if you can combine something you do and get paid it is not a bad thing.

    The benefits were several fold for him...

    ...he got much needed exercise...

    ...he was rewarded for that exercise...

    ...biggest reward was he often got to know the people who he was delivering to....not all...but enough to get several other people job placements through businessmen he met on his walks.

    These were then placed through his organisation for which he was more than adequately rewarded both emotionally and financially.
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    • Profile picture of the author Tom Addams
      Originally Posted by Oziboomer View Post

      When I first opened my business back in 1991 there was a pretty large employment agency above my shop.

      The manager of that business was a man in his fifties and I owe a lot to the introductions he orchestrated for me.

      He was on an executive salary but was diagnosed with high cholesterol and a high risk of heart disease if he didn't change his lifestyle.

      One day he shared with me that his solution was letterbox delivery.

      He was employed to deliver in his neighbourhood and he felt that by taking on the delivery as a job it helped him commit to doing the 60-90 mins walk each day.

      I think if you can combine something you do and get paid it is not a bad thing.

      The benefits were several fold for him...

      ...he got much needed exercise...

      ...he was rewarded for that exercise...

      ...biggest reward was he often got to know the people who he was delivering to....not all...but enough to get several other people job placements through businessmen he met on his walks.

      These were then placed through his organisation for which he was more than adequately rewarded both emotionally and financially.
      Great post; thanks, Oziboomer.

      I can certainly vouch for the health benefits of it, too. Years ago, student years, I'd knock doors for double-glazing. Put me in the best shape of my life.

      There are other benefits, as well, for me at least. I find walking is when I often do my best thinking, especially creative thinking, problem-solving.

      Nothing quite like setting out on a long walk (especially when it's cool and crisp, my favourite time) and giving the brain a work-out.

      And if you can make money in the bargain, all the better. Moral of my entirely useless ramble: being healthy and thinking wisely can be leveraged into a stronger potential to earn. Some of my best moneymaking ideas came from my morning walks around the marina over here.

      - Tom
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  • Profile picture of the author AmericanMuscleTA
    My cousin was sick of what he was doing, so I told him to make up a flyer, looking for a job, and we'd put them in people's mailboxes. We put 800 flyers into the mailboxes of the upscale neighborhoods around us back in 2005.

    Got 8 responses! Most were sales jobs, had one for shoveling horse manure in a large barn, and one for telemarketing.

    Instead of my cousin taking one of the jobs, I took one of the jobs! ha

    So, yes, it works!
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