What did they do with all the horses when cars came in?
Apparently pet food was invented in the 1920's when cars became abundant and they needed to do something with all the excess horses.
These ideas and some great studies of what makes a successful advertising campaign are discussed in an Australian TV show that dissects advertisements and is generally pretty funny at the same time.
The new series of Gruen Transfer went to air tonight and if you are a student of marketing you will enjoy taking in the comments from the various advertising gurus they have on.
Check out "the pitch" ...about 20 minutes in where they try to sell people on having a land-line phone instead of a mobile....Ewen and Claude will love the messaging these guys use...
...see for yourself.
Gruen XL - Series 7 Ep 1 : ABC iview
These ideas and some great studies of what makes a successful advertising campaign are discussed in an Australian TV show that dissects advertisements and is generally pretty funny at the same time.
The new series of Gruen Transfer went to air tonight and if you are a student of marketing you will enjoy taking in the comments from the various advertising gurus they have on.
Check out "the pitch" ...about 20 minutes in where they try to sell people on having a land-line phone instead of a mobile....Ewen and Claude will love the messaging these guys use...
...see for yourself.
Gruen XL - Series 7 Ep 1 : ABC iview