11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Offline marketing combine with online marketing

by pumpingpie
9 replies
The two worlds (offline and online) need to work together to best promote a business and brand. Relying solely on offline or online efforts effectively cuts the legs out from what could be a very successful campaign. You marketing plan should allow for both to be implemented and worked through.
What u say..??
#combine #marketing #offline #online
  • Profile picture of the author cgkoste
    One of the best way to generate leads is to generate them offline and follow up online.

    Courtney
    {{ DiscussionBoard.errors[10273146].message }}
    • Profile picture of the author Jammy123
      Banned
      I agree with both online and ofline marketing process but now a days online marketing gets popularity than offline. Moreover marketing success depends on product types and its usefulness to the customers.
      {{ DiscussionBoard.errors[10282837].message }}
  • Profile picture of the author Jason Kanigan
    Originally Posted by pumpingpie View Post

    The two worlds (offline and online) need to work together to best promote a business and brand. Relying solely on offline or online efforts effectively cuts the legs out from what could be a very successful campaign. You marketing plan should allow for both to be implemented and worked through.
    What u say..??
    "What I say??""

    That this is an OPINION of yours.

    Not fact.

    Instead of theorizing, get out there and TEST.
    Signature
    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
    {{ DiscussionBoard.errors[10282841].message }}
  • Profile picture of the author Jame taric
    Using both marketing channels doesn’t mean separate campaigns but rather a marketing mix where your offline marketing strategy is supported and complemented by the marketing you’re doing online, and vice versa.
    {{ DiscussionBoard.errors[10282853].message }}
  • Profile picture of the author AmericanMuscleTA
    What u say?!


    What I say is... I'm now in the mood for some Pumpkin Pie. Mmm...
    Signature

    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

    {{ DiscussionBoard.errors[10282898].message }}
    • Profile picture of the author bestbabycare
      I think Online Marketing is the best way to growth the business on high level and also for generate the lead and sales.
      {{ DiscussionBoard.errors[10284126].message }}
    • Profile picture of the author DABK
      Your taste buds are broken, they should be clamoring for apple pie a la mode, my friend. Goes well with both online and offline marketing methods.

      Do you still market real estate? It goes especially well with real estate marketing!

      Originally Posted by AmericanMuscleTA View Post

      What u say?!


      What I say is... I'm now in the mood for some Pumpkin Pie. Mmm...
      {{ DiscussionBoard.errors[10284671].message }}
  • Profile picture of the author AyiamDigital
    Originally Posted by pumpingpie View Post

    The two worlds (offline and online) need to work together to best promote a business and brand. Relying solely on offline or online efforts effectively cuts the legs out from what could be a very successful campaign. You marketing plan should allow for both to be implemented and worked through.
    What u say..??

    You are 100% correct, IF it is a business model that works both offline and online.

    Technology as a whole, and especially Internet methodology, changes very frequently--and fast. Relying solely on the Internet to market your business is placing all of your eggs in a virtual basket.

    Furthermore, which did come first, the chicken, or the egg? Hmmm. Many businesses don't see much traction when first starting off online, and many people spend a WHOLE lot of time and money before starting to see profits online. Whereas, the local community seems to be a great place to start and get proof of concept for your offer, if possible, before going broad (online).

    So although one business model may not work online as well as another, I can almost guarantee you that most long-term, sustainable businesses were created offline first, and later scaled/expanded using the Internet.

    Oh, and I'm talking about businesses, not glorified jobs--the type where the entrepreneur makes $0 if not directly working "in" the business. Most small businesses actually fit into the latter category, as well as many Internet businesses.

    With the:

    *numerous algorithm changes in popular search engines that can wipe out much or all of your income..

    *social/advertising platforms changing their terms, raising the barrier (and cost) to be seen..

    *sheer amounts of online "noise" one has to compete with to be heard, and is ever-growing...

    *lack of important face-to-face interaction that increases the odds of closing deals by meeting in person...

    *volatility of PPC platforms and the linear cost increase as more people jump onboard to offset SEO failures

    ..it wouldn't be wise to grow a business online and not think of how to hedge that equity offline, to keep it surviving and thriving when the Internet SHTF.
    Signature
    Ayiam Digital
    {{ DiscussionBoard.errors[10294798].message }}

Trending Topics