How To Sell Something By Creating Value Out Of Thin Air

My superstar sales person client is going into a call with
the decision maker of a airline.

If he gets the deal,
it will be the biggest in the publications history...
as in 50 times previous record.

So he already knows what makes this airline different,
as stated by his prospect in media.

However it's very broad when he says service.

The other thing he knows about other airlines is they are taking away little things.

We also know that his publication is the most read business magazine
in his country.

So we bring this altogether so he creates a ready made ad campaign
and pr.in the mind of his prospect.

It's not about the mag, it's about widening the gap between his airline
and the rest.

Do you think the price of the 500+ magazines he subscribes to
is an issue now?

It's a minuscule investment to reach his pre existing goal.

So here's what it is in a nutshell...

"Other airlines are cutting back on service, you'll be adding more
with the most loved business magazine."

Then his advertising can be...

While Other Airlines Are Cutting Back On Service, X Airline Is Adding With The Most Loved Businesses Magazine, X.

The key takeaway is, aligning what you have to pre existing goals
on a much greater level than they thought possible.

There you go, how to sell something by creating value
out of thin air.

Best,
Doctor E. Vile