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Offering autoresponder service to businesses

by DrStrange
10 replies
So I posted on the main forum about ways to make $800 a month writing. Based on the responses it seems a long shot- at least in terms on earning that much after just a few months into the process.

I had seen a suggestion a while back though about setting up autoresponders and email drip series for businesses as a service (searched for but couldn't find it again).

So is this a viable business model in 2015? If so, how would you get started? Offer it for free or with a guarantee (after researching the heck out of it and learning the fine points of the how-to)?

If viable, how much would you charge?

Any suggestions?
#autoresponder #businesses #offering #service
  • Profile picture of the author Jason Kanigan
    Uh yeah, it's called being a marketing consultant...

    Niche down (again).

    WHO are you going to help with their marketing?

    THEN you can go out and market to them for this kind of work.

    Build up a steady clientele of 8-10 businesses in a niche or two and you've got something going on!

    This is a service--a valuable lead generation and qualification service--you don't offer it for free!
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  • Profile picture of the author Peter Lessard
    Since we see this question so often in one form or another I decided to answer with a new thread. I hope it provides some insight for you.

    http://www.warriorforum.com/offline-...ou-charge.html
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    Ready to generate the next million in sales? The Next Million Agency
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    • Profile picture of the author DrStrange
      Thanks Jason. The "free" offering was just to get some experience and then to be able to honestly tell potential clients yes if asked "do you have any clients?".


      I realize that the philosophy behind what both you and Peter are espousing is that
      it's about the power of the presentation, based on what you believe about yourself, how much you feel you are worth etc.


      Still there has to be some benchmark for a newbie to use. I can't in good conscience charge the same as you would charge unless I were sure I could garner the same results for clients, which at this early stage of the game, it would be crazy for me to assume I could do.


      Does that make sense?
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  • Profile picture of the author Peter Lessard
    Your specific question was in 2015 is it possible for SOMEONE to earn $800 a month writing, perhaps writing autoresponder emails. The short answer is easily with the right skills and target market. Many of my clients pay $1,000 USD + for setup and a series of messages that match up to their market and their pre-planned marketing initiatives. Many get into monthly/quarterly subscriptions for content.

    How would you get started?
    Well if you want to sell web sites, you build one for yourself.
    If you want to sell videos, you build one for yourself to sell them.

    So, how about picking a niche you feel you could help and can afford your service and then creating a landing page, lead magnet and auto responder series selling done for you auto responder messages/sales funnels.

    If your a good writer and have some experience partner with developers that are often asked by clients to set them up with content/autoresponders but are not good at it or don't want to do it themselves.

    If you lack experience, confidence and testimonials create an irresistible offer on Fiverr with a bunch of up-sells. Basig gig could be write X amount of messages. Gig extra's can be setting up the account, loading the messages, helping them with value proposition, writing copy for landing page that message direct visitors to etc..

    If your any good you will get clients reaching out trying to hire you directly and if you build up a bunch of sample work and great testimonials you will be on your way with proof and confidence to achieve your goals.
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  • Profile picture of the author ewenmack
    [QUOTE=DrStrange;10316479
    So is this a viable business model in 2015? If so, how would you get started? Offer it for free or with a guarantee (after researching the heck out of it and learning the fine points of the how-to)?

    If viable, how much would you charge?

    Any suggestions?[/QUOTE]

    Think through where the biggest opportunity for profit
    in a certain type of business by doing the least amount
    of work to extract it.

    Here's one I can think of..

    Contractors who quote large jobs.

    Ask them how many quotes they have sitting in their office
    from the last 6 months to a year.

    Then ask what they have done with the follow up.

    Some of those will be ready to buy now.

    And the follow up which works is a simple 10 letter
    sentence...

    "[Name], are you planning to go ahead with x now?"

    That's it, nothing more.

    Think of all the selling opportunities that exist
    and those which aren't hardly, if at all,
    are used in certain business.

    Like in the lead up to the sale.

    The follow up after inquiry/quote

    Upsell

    Bring back lost customers

    New media

    Now combine them with high dollar transactions,
    you can be adding massive money to a business's
    bottom line.

    Best,
    Doctor E. Vile
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    • Profile picture of the author mojo1
      Originally Posted by ewenmack View Post

      Think through where the biggest opportunity for profit
      in a certain type of business by doing the least amount
      of work to extract it.

      Here's one I can think of..

      Contractors who quote large jobs.

      Ask them how many quotes they have sitting in their office
      from the last 6 months to a year.

      Then ask what they have done with the follow up.

      Some of those will be ready to buy now.

      And the follow up which works is a simple 10 letter
      sentence...

      "[Name], are you planning you go ahead with x now?"

      That's it, nothing more.

      Think of all the selling opportunities that exist
      and those which aren't hardly, if at all,
      are used in certain business.

      Like in the lead up to the sale.

      The follow up after inquiry/quote

      Upsell

      Bring back lost customers

      New media

      Now combine them with high dollar transactions,
      you can be adding massive money to a business's
      bottom line.

      Best,
      Doctor E. Vile
      My very good friend, who sells educational board games to large school districts throughout the US, did this within her business.

      That one email in one afternoon, netted her $7,000+ worth of orders from schools who'd asked for quotes 90 days prior.

      So yeah, this is definitely a winning, time tested formula.

      Thanks for reminding us Ewen, the brilliant who I hope never tire of sharing on the forum one
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      • Profile picture of the author ewenmack
        Originally Posted by mojo1 View Post

        My very good friend, who sells educational board games to large school districts throughout the US, did this within her business.

        That one email in one afternoon, netted her $7,000+ worth of orders from schools who'd asked for quotes 90 days prior.

        So yeah, this is definitely a winning, time tested formula.

        Thanks for reminding us Ewen, the brilliant who I hope never tire of sharing on the forum one
        I noticed I made a mistake in the 10 letter email,
        so I've corrected it.

        Thanks for dropping in with your friends follow-up result.

        Best,
        Doctor E. Vile
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        • Profile picture of the author DrStrange
          Peter-thanks for your ideas for getting started. Just what I needed.


          Ewen-Fantastic idea. One question: How do you prove your email to the client was the catalyst for the sale? Would you have a stipulation in a contract so the client doesn't just walk away with some the money (if based on a percentage of the revenue)or would you charge a flat fee?
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          • Profile picture of the author ewenmack
            Originally Posted by DrStrange View Post


            Ewen-Fantastic idea. One question: How do you prove your email to the client was the catalyst for the sale? Would you have a stipulation in a contract so the client doesn't just walk away with some the money (if based on a percentage of the revenue)or would you charge a flat fee?
            When talking with your client,
            you'll bring up the idea of given quotes
            just hiding somewhere gathering dust.

            Therefore those old quotes are not only dated,
            they were never followed up after a certain point in time.

            After that date, you come in.

            Pricing it will be best a fee structure initially.

            And base the fee on the face value of a quote is.

            Best,
            Doctor E. Vile
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            • Profile picture of the author DrStrange
              I see- thanks Ewen.


              How do you protect yourself though- I assume you would have a contract since the end customer is paying the contractor not you- so you would not necessarily know when the client has paid the contractor?


              What prevents the contractor from saying they never got or never finished the job?
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