Kindly critique this flyer, please

6 replies
Attachment 23239

Hello friends,

what are my doing wrong with this flyer?

Kindly point out for me what needs to be corrected.

Regards.
#critique #flyer #kindly
  • It's a laundry list of what you do.

    Just features and you must make them very compelling.

    Try doing this - Feature - (the big) Advantage - (the huge) Benefit (blend emotional and logical benefits).

    And say how exceptionally well you do everything. (create some "personality" in the copy and show how much you care about your clients).

    Prove you are or strive to be better than everyone else. A USP, guarantees and testimonials help do this.

    To boost and get a fast response from any type of advertising you need to make a limited and brilliant offer (the kind of "deal" that's impossible for any sane and sensible prospect to say "no" to).

    Here's the formula I use -

    Irresistible Offer + Something Valuable Free of Charge - If Booked or Ordered By A Certain Date


    Steve


    Remember - to maximise the wondrous words - always use both sides of the Flyer
    {{ DiscussionBoard.errors[10320436].message }}
  • Profile picture of the author dmaster555
    Needs a guarantee/sense of urgency.

    I think you could also benefit from a more targeted flyer.

    For example:
    residential - a flyer addressing benefits/objections most residential clients would have
    Seperate flyer for businesses with the same thing
    Seperate flyer for fumigation,etc.

    Right now it's just a long list of things.

    I bet you'd get more conversions targeting a specific group then trying to get business/residential/fumigation all in one. Cleaning service is saturated, you need to TARGET, not try to appeal to EVERYONE.
    {{ DiscussionBoard.errors[10322685].message }}
  • Profile picture of the author Brotherly
    @Steve, @dmaster: Would it be ok if i list out the pricing on the reverse side of the flyer?
    {{ DiscussionBoard.errors[10326491].message }}
  • Yes.

    Make sure you emphasise the skills, service and value.

    And highlight the benefits, guarantee and the irresistible "offer" (you never know which side your prospects will read first).


    Steve
    {{ DiscussionBoard.errors[10329811].message }}
  • Profile picture of the author iamchrisgreen
    As everyone has said above, it's just a list of what you do.

    If you can look at this and say "SO WHAT?" then you know you've missed the mark.

    Steve's formula is great:

    Irresistible Offer + Something Valuable Free of Charge - If Booked or Ordered By A Certain Date

    Looking forward to seeing how you make changes to get this working for you.
    {{ DiscussionBoard.errors[10335701].message }}
  • Profile picture of the author Brotherly
    Thanks All,

    i've taken to heart all the advise dished out.

    Effecting corrections at the moment on a couple others on my table.

    Appreciate a lot.

    Regards.
    {{ DiscussionBoard.errors[10336525].message }}

Trending Topics