Irresistable Offers

Neither.

Talk to ewenmack. Research his posts.

What's in your ideal customer's mind is not a free cleaning or a discount. It's something else entirely.

I second what Jason said.

To provide a little bit more information I will also say this.

There are two kinds of ways of selling anything.
One is always competing on price.
The other is to develop an angle that makes you the valuable and only real choice in the minds of your market.

It is foolish to deny that both work.
Indeed some come on here and take our lofty advice of competing
on quality and the deeper psychological reasons prospects want more than price etc.. and end up TOTALLY flopping trying to do it and go back to competing just on price.

The reason I bring this up is I never want someones bank account to suffer based on our advice. So NEVER stop doing something that already works and instead take the time to realize and learn that if you do choose to shift to a different model you may have to run parallel campaigns at first and it will not be easy and you have to be the kind of provider or be willing to become the provider that matches the new offer/style we are suggesting.

It is no good in other words to change your image/ads to being the go to expert, that gives advice rather than just sells, and that provides the best service etc.. if the actual service you deliver and the people you hire are all geared to discount churn and burn delivery.

So yes, look up Ewen's stuff and we are happy to give you more info but understand that HOW you deliver and WHAT you deliver have to match the message.