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How to make money with simple optimization for clients?

by Michael9
11 replies
Hi,
there are many small elements in offline and online marketing, which could give the clients big results immediately, if they would optimize them.
For example headlines of ads, the color of the BUY button, different picture, different benefits on the landing page, etc. etc. The optimization within few minutes or hours could increase the sales 10% - 200% or more.

I can see these mistakes every day, everywhere. Sometimes they do it wrong, sometimes they just dont test more alternatives.
But I cannot find the way how to help them. If I try to sell them my help, they will kick me out, and if I try to give it to them for free, they will ignore it, because they think it´s nothing worth if its free.

The problem is, they dont like if somebody from outside wants to tell them what they could do better, because they think it makes them look like idiots who dont know how to run their businesses.
Another problem is they dont trust somebody whom they dont know.

So, whats the best approach, how to offer them help, so that they dont feel like somebody wants to show them that he knows better how to run their business?

I would like to help them once for free, so they can prove the results, and second time I would ask for 10% of the increased profit. But they would probably ignore the free help.

Another idea is to find some local partner with great reputation, to show him how it works and then do everything together with him. Actually he wouldnt need to do anything and I would share the profit with him.

Do you think it could work, or do you have some better idea?


Thanks
#clients #make #money #optimization #simple
  • Profile picture of the author MeLeads
    Lets get some more background on how you're positioning yourself. How are you prospecting?
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  • Profile picture of the author Peter Lessard
    Let me address the different things you ask or say in your post.

    1. Is it easy to increase sales and conversions for most businesses IF you know what you are doing? Yes. If you want to get even better at doing this visit this thread http://www.warriorforum.com/offline-...one-place.html and it will blow your mind on what can be done.

    2. Is this work everywhere? Mistakes everywhere? Yes.

    3. You state "The problem is THEM, they don't like someone showing them up. NO!

    Just like they do not yet understand how to increase conversions, YOU do not yet understand how to sell. If you want to learn how to sell there are unlimited threads in this section with various techniques. Search Claude Whitacre if you want to learn how to sell, he has great info and tons of great posts where others contribute with him.

    4. You ask if partnering or selling leads is a good way to go. For many it is, if it is for you we cannot answer because it depends on your ability to sell, craft a deal and have that deal respected.

    5. You ask what is the best way to sell. There is no best way WE can recommend, you have to learn many ways that are discussed daily in this forum and decide what fits for you. Many people will now tell you the best way but that is just because it works for them. They may say create a script and start cold calling but most fail at this because they don't stick to it or have the skills. Others will say publish great info and have leads come to you, again may work for some, might not for you based on so many factors....

    Good luck. As long as you can realize it is not THEIR fault for not being receptive and it is simply a skill you must learn in how to sell, you will be fine.
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    Ready to generate the next million in sales? The Next Million Agency
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    • Profile picture of the author Michael9
      I have tried emails, they ignore them or delete them immediately,
      and I tried also to talk with them, asking if they have 5 minutes time,
      I would like to show them something. They say they have no time, because
      they think I want to sell them something.

      I should probably segment the market first, find the best specific approach for one segment and if it works, later take it to the other segments.

      Let´s say I will focus on local psychotherapists first.
      One of them has adwords campaign with horrible headline. If he gets 1% CTR, I could easily get 2%. It means 100% more sales from adwords. If he makes 100 000 USD per year and he gets only 20% of customers from adwords, he could get another 20% or 20 000 USD for one hour work, and it would be pure profit, because he paid his costs already from his revenue and every additional dollar is a profit.

      I would do this:
      Before I approach him, I would like to have exact numbers in my hand.
      So I would do A/B splittesting for his headline and for mine.

      Then I would visit him and show him the numbers, and tell him usually I would charge 1000 USD for this, but I would give him my headline for free, if he would write a testimonial for me, with exact numbers with his headline and with mine. It means I would make it more valuable for him, not giving it for free, but he wouldnt need to pay anything.

      I would make the first 5 for free and then if I get enough testimonials, I would approach other psychotherapists and try to sell them my services.


      But first I would need some hook. If I say I would like to show them something, they dont want to hear the rest. They dont want to waste their time with another sales person pushing useless crap. So I must show them within 3 seconds that I am different.
      I could say I have seen their adwords campaign and I want to show them whats wrong with it.
      Or I could ask them whether they want to make more money with their adwords campaign.

      Do you think this could work, or do you have some better idea?
      And what could I say on the phone, if I try cold calling?
      thanks
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      • Profile picture of the author Barry Unruh
        Originally Posted by Michael9 View Post

        I want to show them whats wrong with it.
        That phrase right there will KILL you.

        You just triggered their defense mechanism, now they almost feel obligated to defend their current ads and prove you wrong.

        Why not say "Can I show you how you can get more leads at the same price?"
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        • Profile picture of the author Michael9
          Originally Posted by Barry Unruh View Post


          Why not say "Can I show you how you can get more leads at the same price?"
          Thank you, I will try it.

          I will also try to sell them leads.
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      • Profile picture of the author Peter Lessard
        Originally Posted by Michael9 View Post

        I have tried emails, they ignore them or delete them immediately,
        But, your specialty is conversion optimization? Why are you not applying what you know to YOUR marketing? Test subjects/hooks/lead magnets...

        Originally Posted by Michael9 View Post

        and I tried also to talk with them, asking if they have 5 minutes time
        again just a bad approach...

        Originally Posted by Michael9 View Post

        I should probably segment the market first, find the best specific approach for one segment and if it works, later take it to the other segments.
        Each segment is different, what works for one likely will not work for another. You need to find a segments pain.

        Originally Posted by Michael9 View Post

        Let´s say I will focus on local psychotherapists first. One of them has adwords campaign with horrible headline. If he gets 1% CTR, I could easily get 2%. It means 100% more sales from adwords. If he makes 100 000 USD per year and he gets only 20% of customers from adwords, he could get another 20% or 20 000 USD for one hour work, and it would be pure profit, because he paid his costs already from his revenue and every additional dollar is a profit.

        I would do this:
        Before I approach him, I would like to have exact numbers in my hand.
        So I would do A/B splittesting for his headline and for mine.

        Then I would visit him and show him the numbers, and tell him usually I would charge 1000 USD for this, but I would give him my headline for free, if he would write a testimonial for me, with exact numbers with his headline and with mine. It means I would make it more valuable for him, not giving it for free, but he wouldnt need to pay anything."
        and his response will be things like "ah that adwords doesn't really work anyway I was planning on stopping that etc..."

        You pretty much have to realize you will almost never make a sale quoting numbers. The prospect generally does not track, or understand. Yes you can use numbers to an extent but there is zero chance someone will give you anything because you say "my headline converts X percentage better than yours, please pay me..."

        I feel your pain because I am a numbers guy but you need now to get good at reaching them emotionally. I would think if you are good with headlines and plan on teaching business owners how to get better conversions this should not be difficult to wrap your head around, just apply to your sales what you will apply to theirs.
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        Ready to generate the next million in sales? The Next Million Agency
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        • Profile picture of the author Michael9
          Thanks, but building reputation is a long term strategy, I dont have the time to do it now,
          I will work on it during the next year.

          I also dont need leads at the moment, I am not ready yet, I am just doing my
          research before I start in one or two months.


          At the moment I just need to find the best hook.
          Actually what I am looking for is the same like headline for ad, or like subject for email.
          If they like it, they will read the rest, and if they like my hook, they will ask for the rest.
          So I will treat it exactly like headline and test different approaches to find out what works.
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      • Profile picture of the author DABK
        Got a phone yesterday from a guy who said his name, his company name and that he'd need 5 minutes of my time to show me how he could help me. Would that be ok, he asked.

        I said, No, and hung up.

        It's never ok to take up 5 of my minutes... It's ok for me to use those 5 minutes to learn something that would help me, though...

        You're a lot in your shoes, not enough in mine and you seem to think I have more time than I can fill... both of you.

        I've got tired of people who want any amount of my time.

        I've got tired of people who know they can increase my profits.

        I've got tired of people who say we talked a few months ago, maybe I don't remember, but I asked them to follow up... (Which, by the way, is possible, but I tell them, now and again, that I've just purchased whatever they're selling and won't need any of it for x months... try one month before I'm out). Still, I'm tired of them...

        I'm tired of people who start with: I know your time is important, so I'll be brief. They'd be briefer if they didn't say that...

        I'm tired of people who want to make a few changes to my websites...

        I'm tired of people who know running a business is hard.

        You want to sell me something, so sell me... Start with: Want 3 new clients a week at $x a pop? If it's below $250, I want to know more about what kind of client.

        Every now and again, I buy paper... I have quill quality paper for $x less than quill charges... I'm interested.

        Every now I buy promotional pens and such... I have x kind of pen for x kind of money... interests me...

        I've gotten 3 mortgage brokers to double their closed deals last month. I think I can do it for you... That would interest me... Heck, it would interest me if it were a 10% increase... We'd just have to agree on price.

        I know how to write email subject lines that get 37% open rate from strangers... That would interest me, though I already know how to do that...

        I have redesigned 17 websites last years... 15 of the owners report at least x% more calls... That would interest me...

        Long way to say, you need to go into the call with confidence, brevity, and a clearly defined what's-in-it-for-them... that shows you'll probably be able to deliver...

        The brevity mentioned above has nothing to do with minutes but minutes in relation to how interesting your offer is...

        And, implied in all of that, the less careful you were when you created your list, the more no's you'll get... And, you'll get lots of 'no's' no matter what...

        In your case: Mr. Insurance agent, last month, I increased an agent's calls from his website by 17%... I looked at your site and know I can do something like that for you. Wanna talk more?

        Best to start with, Is this a bad time to talk... Just in case you called me after my some yo-yo got on my nerves big time or I'm in the middle of a closing or something else you don't want me to associate with you... for when you call next time.

        Originally Posted by Michael9 View Post

        I have tried emails, they ignore them or delete them immediately,
        and I tried also to talk with them, asking if they have 5 minutes time,
        I would like to show them something. They say they have no time, because
        they think I want to sell them something.

        thanks
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  • Profile picture of the author massiveray
    I saw a great example of this earlier this month, anybody interested in selling simple CRO packages should model this guy (so long as you can deliver results obviously):

    https://draft.nu/
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    Join my private strategy group on Facebook or find out how I made £2000 recurring in 2 weeks.

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  • Profile picture of the author SiteSmarty
    Micheal9. You don't need a partner with a great reputation. Build your own reputation. Become your own authority. It's baby steps. You need to get your toe in the door. Here's how to start:

    Strategy - Write down your strategy. Bullet points is good. I organize all my stuff in process.st because I can drag and drop my thoughts in some type of order that make sense to me.

    Personal Positioning - Answer one question nobody else on the planet can answer better than you. Build your authority around that answer. Develop your USP around that answer. Your personal site is about that answer. You need a personal website or a personal page on about.me.

    Build Your Marketing Hub - Build your online hub. It's the place you'll do business online. It's the place you'll build your online empire starting with that one answer.

    You need these in place before you can start your journey to a life long business that will allow you to control your own destiny. When you get those in place come back with the links to your work, your answer to that question and get the next 3 steps. The next 3 steps will get people coming to you instead of you chasing them.
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  • Profile picture of the author steve2036
    Hey Michael, I understand your frustrations with this. It may seem impossible to get these business owners to understand what you can do for them. A lot of people seem to be in your situation; where they have a great service and are extremely talented in implementing their service. It is tough for people to be able to spend a big portion of their time generating leads and prospects. Plus, it seriously takes consistency for anything to work, which bogs down your time, and takes you away from your skill- your service. I can be your guy to help you do just that. I believe you should definitely take a look at my post .
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    You Need Leads- I can get them for you!

    www.mscsolution.com
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