E-Newsletter Managment for Realtors.

Most agents I know won't see the value... You'd need to get top producers and managing brokers (in the US)... And, I think, you'd be better off selling them a template where you provide some of the content and leave spaces for them to put their content...

Like so many ideas, it's good, till you implement... then it might not be good.

I have several thousand local people in my database that I do not follow up with. This is an urgent need for me. I know there are plenty of agents in the same boat.

Just to give you some feedback about what I would need in order to consider a service like this:

1) No standard real estate "I'll sell your home fast" garbage. I need someone to produce real content that is educational and offers value. I need the messages to be relevant, powerful, and smart. The RE industry is FULL of useless "Realtor Spam" - I commit to everyone that I will NEVER send Realtor Spam. Everyone laughs because we all know exactly what that is.

2) No cheese. I hate the cheese factor in this industry. Glamour shots and bad graphics - quality is the name of the game for me.

3) The content has to lead to action. So, I don't just need someone to write email for me. It needs to come with specific calls to action. Lead people to a landing page. Get people to call the office to ask for something. Send people to the website to read x,y,z - whoever brings this campaign needs to include a whole set of complimentary services. Set up modules for different segments of the list. Help me segment the list based on action like - people who click this link are added to segment X and then receive this other special relevant content for the next 5 months.

Anyone can type and send email - for me - I need someone to manage my email marketing and focus on getting people to take action with my company.

I hope that feedback helps. If you can do that for me - let me know. If you can build a system like that - you could sell thousands of them.

Hi Ewen! I too would be interested in a little more information as to what you're talking about!

This subject is something I have been doing for a while now, for myself. I'm not a Broker/agent but have thought of becoming one. Due to life throwing things at a person the way it does my options have changed dramatically!

I know in this area (Eastern Washington, Northern Idaho), Brokers fail with follow up and offering value. It just isn't enough any longer to throw a sign up in the yard, list a property on MLS and wait for the phone to ring.

I've offered up free leads to Brokers and never got a return call! WOW!

Along with your plan OP, you could also offer up things like post card mailers. I'm not talking about property listing type of things, but general tips, how to's, you know, fun stuff.

There are a ton of ways to expand on your newsletter! However, keep in mind that MOST Brokerages have an in house marketing team, and they may want, require, you to work FOR them, not just as an independent contractor.

~ Theresa

Yes, Doctor, make our brains explode one more time.

I suspect the type of information Ewen is talking about could also be used for the agent's or broker's blog or guest posts on popular neighborhood blogs. You could add that to your service.

Print newsletters and postcards and emails sound like a good option.

The only challenge I see is that each brokerage has a set color scheme and logo. You have to customize it perfectly . I.E including legal things and making sure it is approved by the company as a whole and not just the broker.

In my brokerage they provide similar services within the company itself that are premade but can be customized to an agents liking. Providing the text to customize it would be nice.

Update- so I sent out about 20 cold emails to realtors who had ads posted on craigslist and got one realtor on board with my program. Out of 20 emails only having 1 sign up makes me think either 1- realtors are just stubborn and don't want to listen to new ideas or 2- there's honestly just no real need fort his. I know its valuable because im pretty good at writing persuasive copy and leading people to take action however im pretty disappointed in the conversion rate. If anyone has any ideas of how I can ad more value and more desire to this offer to get more people on board id love to hear some insight. thanks!

Your Newsletter idea is valuable however most Realtors probably wont see the value. I know a pretty successful realtor who actively takes the time to send out a email news letter and market to his list and he averages 3-4 deals a year from that list. He has about 1500 people in that list. I don't know if that's average for a realtor or good but 3-4 deals is defiantly worth the time. Now I don't know how much your planning to charge for this service however if you charge $100/Month and that's turns into just 1 transaction for the realtor that year they've made a big profit. Show them how it will make them money and your in.