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Can you use this? Twice in my mailbox last 60 days

by Oziboomer
3 replies
This offer landed in my mailbox as a postal delivery with my regular mail on a quiet day for mail...Tuesday. - Today.

It caught my attention because of a couple of things.

It was the only prominent marketing material in my mailbox today.

A similar offer was delivered I think about 6-8 weeks ago so a repeated offer. - I remember the headline of "3 Free meals" but I didn't save the last promotion.

It was printed on high gloss card and it felt like it was a credit card or plastic but it is a high grade screen board.

Could you use a similar promotion?

What are your thoughts on the offer, the format and the "tear off card" that the promoter would obviously like you to keep?

The offer in the small print gives $34.50 discount that is equivalent to 3 Free meals.

I've checked out the website http://www.hellofresh.com.au

and the minimum order is about $69 for the box I looked at...see screenshot below.

I liked the graphics on the website and the form functionality which you can check out on their website was well designed and would capture data wether it was submitted or not.

A well designed system...whether they become successful we will see but the functionality of the site seems there is some good thought behind the process so I thought I'd post for your study and comments.







#days #direct mail #eddm #mailbox #postcard marketing
  • Profile picture of the author Regional Warrior
    Mate they are flogging this at most of the Westfields, and If you asked the diff between Lite & Easy and what they are providing you get a lot of crap put on L&E.

    I did look at other places where they had a table in shopping centers and most gave the same guff about L&E so not to bright on their part to bag the opposition like that.

    I have used the promo but I think I will keep going back to Woollies just more convenient.
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    • Profile picture of the author MartinBuckley
      I love discount cards and the business of creating them and marketing them. The concept is good and discount cards like this can be done for a verity of types of food business, such as pizza shops, local family diners, burger joints, sub shops and so on and they are a win/win for everyone as the business being promoted on the card gets new business and sales and the marketer of the card earn money from selling the card, discount cards are a great business idea worth venturing into.

      I wish you much success!

      Martin
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  • Profile picture of the author jherewini
    I agree with Martin discount cards and the business of creating them and marketing them isa good idea or more importantly loyalty cards like this can be used for a variety businesses from food business, such as pizza shops, your local family diners, burger joints, and so on.

    There is a reason big businesses like sub way use loyalty cards, they are a win/win for everyone and a good way to get your business up and running
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