If You Think You Know Your Prospective Clients, Think Again

Does a Thai restaurant want more customers?

Not my client because he has customers standing in line
out to the footpath at lunch time.

Think a a dentist wants more patients?

Not necessarily so.

If he has been in practice for a few years he is likely to have
quite a good income coming in.

So what would be his driver a marketing professional like yourself can tap into?

A fertile ground is personal grief with family.

The outcome the dentist who is experiencing not enough time
with his wife and children may be turning on a steady stream of patients
so another dentist can be hired so he will have more time to be with his family.

Now you are coming from a place he is deeply concerned about.

And here's the big reward, pay-off from you matching your message
to his deepest pain and wish...

you'll be the only one who he believes you understand his situation better than anybody else.

This means he transfers deep trust onto you.

Even before he knows what service you offer,
he has made the decision whatever you have,
he'll buy.

That's the full POWER!

I've witnessed it in the consumer market.

A 23 year old guy I helped write a message for a women's market which was so on point the women wrote in revealing their deepest darkest secrets and confessions.

Those then can be used in future promotions which will be scary on point.

Prior to that the woman behind the promotion got zero
emails like that even though she had been in the market for years and was
one of them.

So to summarize, think about what your clients have shared about their personal life in confidence with you...think what life is like on a very personal level, who the conflict is with which is festering.

Yes business underneath the surface is deeply personal.

Not about the mechanics, software, the processes as they are only a means to the end goal.

Start with your clients goal first.

Best,
Doctor E. Vile