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Marketing Consultants: What do you Specialize in?

by kumar
5 replies
To Warriors here who help their clients increase their online sales,
is there a specific skill set, apart from sales, that really enables them
to help their clients?

I am into content marketing and know some CRO, but just don't want to
position myself as a freelancer offering the above. Instead I could help them
increase their sales leads via the web.

So what skills should I acquire to help them improve their businesses and
my own income?

Any advice would be appreciated.

Thanks.
#consultants #marketing #specialize
  • Profile picture of the author gjabiz
    Originally Posted by kumar View Post

    To Warriors here who help their clients increase their online sales,
    is there a specific skill set, apart from sales, that really enables them
    to help their clients?

    I am into content marketing and know some CRO, but just don't want to
    position myself as a freelancer offering the above. Instead I could help them
    increase their sales leads via the web.

    So what skills should I acquire to help them improve their businesses and
    my own income?

    Any advice would be appreciated.

    Thanks.
    Clients? You have a one size fits all view, over the years, I've never had two clients who required the exact same thing.

    BUT, if there is only one ready fix solution it would be...

    sending targeted (specific to their business) traffic to

    an offer they can't refuse.

    Without eyeballs, NO client gets more business.

    IF you can acquire the skills to see what they are doing right,
    and wrong.

    gjabiz
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    • Profile picture of the author kumar
      Originally Posted by gjabiz View Post

      Clients? You have a one size fits all view, over the years, I've never had two clients who required the exact same thing.

      BUT, if there is only one ready fix solution it would be...

      sending targeted (specific to their business) traffic to

      an offer they can't refuse.

      Without eyeballs, NO client gets more business.

      IF you can acquire the skills to see what they are doing right,
      and wrong.

      gjabiz
      Learning Paid Traffic is what you're pointing at?

      Thanks.
      Signature

      Life is not a sprint, its a marathon. A bad start does not really matter too much

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  • Profile picture of the author Jason Kanigan
    If you get caught up in a discussion of HOW you do it, you'll always be seen as a commodity.

    Focus on WHAT and WHY you do what you do. Find clients who need that What and Why. Don't let them into the How, because they are not the expert on How (what did they hire you for?).
    Signature
    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
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  • Profile picture of the author savidge4
    Originally Posted by kumar View Post

    To Warriors here who help their clients increase their online sales,
    is there a specific skill set, apart from sales, that really enables them
    to help their clients?
    I am into content marketing and know some CRO, but just don't want to
    position myself as a freelancer offering the above. Instead I could help them
    increase their sales leads via the web.
    If you look specifically at your current skill set, there is a piece in the middle that is missing. You have content marketing that is SEO related, and then you have CRO which is dependent on SEO / traffic.

    The missing piece is traffic development. regardless the title you place on it PPC SEO SEM SOCIAL... that aspect in unto itself matters not. Traffic simply drives online sales and leads. More specifically Targeted Traffic drives online sales and leads. Without traffic any and all online efforts are useless.

    You can run around and sell Content Marketing all you want. However if you are not getting an increase in targeted traffic you are not worth your weight in salt. And one you have the traffic there is no increase in conversions... well what then?

    This is where the CRO piece of the puzzle fits in.. get the traffic, convert the traffic.

    Are you seeing the correlation between the 2 at this point?

    If you want to break the standard SEO / TRAFFIC model that says hey I'll get you #1 listings, and convert that to a more CRO ideology and say "I can increase your sites financial performance by a minimum of 20%" you are now speaking a totally different language. - you are still developing traffic, but with the added CRO aspect you are then CONVERTING that traffic.

    You are no longer developing traffic - you are increasing the clients bottom line. With CRO unto itself you may be able to show growth before your Content Marketing efforts even kick in fully.
    Signature
    Success is an ACT not an idea
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    • Profile picture of the author kumar
      @Savidge4: That was very helpful. Thank you so much for the excellent advice.
      Signature

      Life is not a sprint, its a marathon. A bad start does not really matter too much

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