Need Help about to make presentation of Pine nuts Marketing strategies

With a product such as this.. there can be some better than assumptions made as far as the data you are seeking.

First off look at the product in the market space. In this case its not like peanuts or mixed nuts etc that can be bought in single serve packaging.. Its not like you say "Hmm, I want to have some pine nuts with my Mt Dew this morning. So the targeting and marketing instantly pulls away from that segment of advertising.

So how are pine nuts used? It is an ingredient in cooking. PESTO being a classic Pine Nut recipe. I would suggest as part of any marketing effort the USE of pine nuts in recipes would be the primary objective. Basically how to use them.. and where to buy them. You can then separate your product from the rest of the market.

Demographics on this are going to be pretty wide overall. I would imagine that it is going to be close to 50 50 men and women. the age break is going to be 20's to 40's ( the older age demographic is not going to buy food stuffs online - as a rule ) and you can count on the idea that the younger generation is wanting to re-create recipes of a day gone by from one of their relatives. ( re-creating grandma's recipe )

In terms of keywords... "Buy pine nuts" has a decent amount of competition.. but not out of the realm of being able to compete from a SEO prospective in fairly short order ( if you know what you are doing ). The term "Bulk pine nuts" would be far less competition, and maybe a place to start with.

Again, I would say the best method would be the recipe tie in and developing content that targets Italian cooking, Organic cooking, Paleo Cooking, heart healthy, etc etc.

Hope that Helps!