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Nationwide Newspaper Advertising

by DURABLEOILCOM
12 replies
Any feedback, experience, opinion with using nationwideadvertising.com ?
Is it a Scam? Or a Legit Offline Marketing Tool?
#advertising #nationwide #newspaper
  • Profile picture of the author Claude Whitacre
    Originally Posted by DURABLEOILCOM View Post

    Any feedback, experience, opinion with using nationwideadvertising.com ?
    Is it a Scam? Or a Legit Offline Marketing Tool?
    I advertised with them years ago. It wasn't a scam. but some newspapers won't run the ads, because they may only get a dollar to run the classified ad. Your ad also may not match their criteria. But it isn't a bad deal.

    Just remember that these are consumers, across entire states. Don't advertise to businesses in these newspapers.
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    • Profile picture of the author DURABLEOILCOM
      Originally Posted by Claude Whitacre View Post

      I advertised with them years ago. It wasn't a scam. but some newspapers won't run the ads, because they may only get a dollar to run the classified ad. Your ad also may not match their criteria. But it isn't a bad deal.

      Just remember that these are consumers, across entire states. Don't advertise to businesses in these newspapers.

      Thank-You! for sharing your experience. Did you generate any sales from the ads placed with them? Is it worth it or there are better ones out there?
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      • Profile picture of the author Claude Whitacre
        Originally Posted by DURABLEOILCOM View Post

        Thank-You! for sharing your experience. Did you generate any sales from the ads placed with them? Is it worth it or there are better ones out there?
        Here is what I used mostly. There are state newspaper networks for every state. The newspapers that are in the network are the free weekly advertisers.

        Customized Newspaper Advertising - Statewide Classified Advertising Network

        I bought used air purifiers under "Wanted to buy", in Ohio. then I sold them in classified ads . Some of the ads were in the same papers. weird.

        It paid well. But the most important thing is, what are you selling? This is terrible advertising for most offers, even lead generation.
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        • Profile picture of the author DURABLEOILCOM
          Originally Posted by Claude Whitacre View Post

          Here is what I used mostly. There are state newspaper networks for every state. The newspapers that are in the network are the free weekly advertisers.

          Customized Newspaper Advertising - Statewide Classified Advertising Network

          I bought used air purifiers under "Wanted to buy", in Ohio. then I sold them in classified ads . Some of the ads were in the same papers. weird.

          It paid well. But the most important thing is, what are you selling? This is terrible advertising for most offers, even lead generation.
          I am selling AMSOIL which pretty much caters to anyone who owns a motor of any kind/type.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by DURABLEOILCOM View Post

            I am selling AMSOIL which pretty much caters to anyone who owns a motor of any kind/type.
            The problem is, it has to be explained. Classified ads work best for things that do not need explained. "For sale, Wood desk. $100". Everyone knows what a desk is, and people are looking in the paper for a desk. They can see a desk. It doesn't have to be sold or explained. "Slatwall, natural wood, 500 sheets, $2,000" is something that doesn't need explaining. Someone is looking for that.
            If they say they want your product, but have no cash. Barter for something they have...and sell that in a classified ad.
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            • Profile picture of the author savidge4
              Got to agree with Claude... direct and nothing left to the imagination. Anybody that has read any amount of my posts knows probably what service I sell using ads. Not that I am going to reveal that here but say I cleaned carpets. My ads basically are worded like "3 rooms steam cleaned by Wednesday $49" - I obviously would place this in a Friday / Saturday run and I have found including the DAY increases "immediate" conversion by a good bit.

              So how would you sell an MLM product with ads... this gets tricky... most MLM have a kick ton of rules and regulations... None of the companies want you to sell a damn thing.. because any way that you think of is covered in the "No you Can't" list haha

              I have found that buying an aged domain is the way to go... And the reason for this is the EXACT OPPOSITE of what you would be thinking if you are think SEO. I am specifically looking for the most rookie trashed Google blocked sandboxed for life URL I can get my hands on. I literally DO NOT want the URL to appear in any search engines.

              I get the domain..I pay for the ghost listing the whole nine yards. you do not want to host this vermine of a URL with anything you value.. I actually have an account specifically for this, to keep all the trash together and feeding bad vibes apon themselves for years to come. haha

              build out the site.. ensure it is no follow no index and then you can run your ads. AMSOIL 3.99 a qrt trashedurl.com. Pricing rules generally do not apply, BECAUSE newspaper ads are usually not on the DONT DO list. You cant get nailed for "online" because you have taken every step you can to ensure it is exactly that.. not online.. well you cant find it from online anyways. ( when creating the listing as I did above never include the www or the http in the URL within the listing itself )

              I do this with more than a few MLM products... Its not that I don't get caught... I always do ( Some rat bastage always squeals on me ), but when I do, they ( with one exception I can think of ) let it slide because it is not in your face out in the open.
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          • Profile picture of the author myob
            Originally Posted by DURABLEOILCOM View Post

            I am selling AMSOIL which pretty much caters to anyone who owns a motor of any kind/type.
            Try their "introductory" special for $180. You get a 20 word ad to 1 million circulation in roughly 20 different cities. Increasingly, people are becoming more knowledable and receptive to the advantages of syntheitic motor oils.

            Nationwide Newspaper Advertising is a fantastic, fast, and inexpensive way to test ads and newspapers for marketing metrics. For optimum results, your ads need to run for multiple insertions. Consider using enhanced advertising options in publications that have acceptable conversion rates and ROI.

            I've been successfully using this service for well over 16 years now, and some ads have remained unchanged from the beginning. This was answered for you also in another post which seems to have been totally ignored: http://www.warriorforum.com/main-int...l#post10070643

            BTW, the products I sell include synthetic oils and lubricants for cars, trucks, motorcycles, watercraft, contruction, and heavy industrial applications.
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  • Profile picture of the author Jeremiah Walsh
    Perhaps if we knew your target market we would be able to give you a better answer. Claude spoke to that fact when he suggested that this wasn't the right method for reaching businesses.

    Who are you trying to sell to? What is your ideal customer profile?
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  • Profile picture of the author Simonseed
    It is not a scam.
    But it doesn't work efficiently than the other can do.
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    • Profile picture of the author locale
      A few years ago I had spent about $148,000 with nationwidenews and a few other similar networks for lead gen tests.

      Not surprisingly, super simple work from home type offers did fairly well. Essentially the process was simple ad:

      Make an extra $498 per week
      part time from home
      Under Construction

      The URL forwarded to a custom offer rotator I had built and sent thousands of clicks per week through a constant rotating cast of offers from simple email submits, to free trials, lead gens for biz opp etc.

      At the time, pay per call was picking up steam and I had a few deals with some call centers to forward live calls to them. That didn't work out as well because most of the people that read the penny savers and such have very little if any money to spend.

      The rotating URL's worked well once I found a couple of winners that were pulling solid EPC and then I every few weeks we would rotate in something new.

      Basically I was making a killing on facebook ads and some other online buys at the time and the offers going up and down constantly, as they often do was a pain to keep up with, plus I constantly had to sign new buys.

      There's also no way to track what is really going out, or what papers are effective, so you can't really optimize anything.

      I did spend a few hundred bucks paying people off local craigslists to grab and mail me a copy of their local penny savers that I was told my ads would be in and in the dozen or so markets I checked, my ads were always in there, so I think they are pretty honest with what publications will print you.

      Whether or not the circulation is accurate is another question but I made a nice return.

      I should mention that much like everything I invest in for ads, I lost money the first few times, but sales and leads came in, so I kept trying larger buys for bigger discounts.

      A lot of people do a cheap ad, lose money and move on, you'll never get rich doing that.

      Also at the time, I got some great deals buying ads in the back of stuff like the National Enquirer and those did very well, however I owned a direct to consumer product that fit well with that type of audience.
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  • Profile picture of the author jasonthewebmaster
    Banned
    Originally Posted by DURABLEOILCOM View Post

    Any feedback, experience, opinion with using nationwideadvertising.com ?
    Is it a Scam? Or a Legit Offline Marketing Tool?
    I got scammed by them. I paid $150 for a regional paper. I got traffic. The wierdest part is, not a single action, no optins, and HORRBLE bounce rate of 98% bounce. Being a NEWSPAPER AD that people should have had to type into their web browser to visit my website, I HIGHLY DOUBT I would get hundreds of targeted visitors and not a single one take action and they all leave immediately. This is a sign of scam traffic.

    This means they sold me SHIT FAKE BOT traffic or incentized traffic/cpm traffic/ that is pure crap and i could have bought cheaper somewhere else.

    The wierdest part is that a newspaper company is running this scam, so apparently they are reselling shitty traffic not realizing how crappy it is or they are straight up scamming folks.

    Or they are ALLEDGELY a newspaper company ad network - i have no proof my ad was even run in the paper though.

    Basically I would not trust doing nationwide advertising unless you go direct to the actual paper owners themselves.
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    • Profile picture of the author myob
      Originally Posted by jasonthewebmaster View Post

      I got scammed by them. I paid $150 for a regional paper. I got traffic. The wierdest part is, not a single action, no optins, and HORRBLE bounce rate of 98% bounce. Being a NEWSPAPER AD that people should have had to type into their web browser to visit my website, I HIGHLY DOUBT I would get hundreds of targeted visitors and not a single one take action and they all leave immediately. This is a sign of scam traffic.
      I doubt highly that you were "scammed" by Nationwide Advertising. More than likely, your website was a horrible mismatch for that type of traffic. Besides, no conclusive result can be determined from just one insertion.
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