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Is there an Alternative Way to Contact My Mailing List?

by mrniceguy123
2 replies
I have a hot topic for a webinar that would be of great interest to a particular target (and local) market.

A little while ago I purchased a huge mailing list that contains the home address for these individuals.

Unfortunately, we don't have the budget available right now to send physical mail to these people about the webinar.

As a small business, I'd love to be able to contact these people some other way, but I don't know of a way other than USPS-delivered mail/post cards.

Is there another creative way to contact these people outside of physical mail?

I figured it's a slim chance of there being any other options, but I figured that it wouldn't hurt to ask anyways.
#alternative #contact #list #mailing
  • Profile picture of the author Oziboomer
    Originally Posted by mrniceguy123 View Post

    I have a hot topic for a webinar that would be of great interest to a particular target (and local) market.

    A little while ago I purchased a huge mailing list that contains the home address for these individuals.

    Unfortunately, we don't have the budget available right now to send physical mail to these people about the webinar.

    As a small business, I'd love to be able to contact these people some other way, but I don't know of a way other than USPS-delivered mail/post cards.

    Is there another creative way to contact these people outside of physical mail?

    I figured it's a slim chance of there being any other options, but I figured that it wouldn't hurt to ask anyways.
    Usually when you purchase a list there are some restrictions as to how you use that data.

    If you can't afford the mailing cost right now I would suggest that you produce your webinar and set it on an evergreen replay type solution.

    Then segment the list and mail say 10% of the list and send them to the webinar.

    If the webinar converts you can re-invest the profits into more mailing.

    Don't delay because lists do have a habit of going stale due to the usual attrition...1% die...maybe more...5% move...

    statistics here: Startling Statistics on Customer Retention & Acquisition | | BASMBASM | The right mix of technology and practical business experience

    Better to start marketing to that list right away.

    Best regards,

    Ozi
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    • Profile picture of the author arrival7
      I agree with Oziboomer, try not to do it all at one time. Plus you can always use Facebook ads to locate the same target market online instead of offline. I mean, you are doing a webinar, so this would mean that your offline clients has to go online for your pitch. You might as well target your local market online as well, since the online market may be more familiar with webinars than offline. Offline market traditionally goes to seminars.

      I would do the mailing, along with the facebook locally targeted ad campaign.
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