Marketing music events
I am interested in your ideas in relation to marketing music/band events.
Let me illustrate my current situation:
- I arrange a number of rock and roll bands to play at a bar.
- In this case I have made negotiations with the publican to put an entry fee on the door. The bands keep 100%.
- I especially want to attract people who are aged around 20-28 for their beer guzzling properties . The problem is: the majority of them go to the local nightclubs to drink; however, I predict a small percentage of this population might enjoy rock and roll bands given they knew about the events.
Some ideas I have thought of:
- designing a poster for each event to put up on local businesses' walls and windows.
- building relationships with radio stations and their presenters to gain exposure on the radio waves.
- putting posters up at schools and universities.
Any help would be appreciated. I'd love to hear some strange approaches.
Thanks,
Josh Lobley
"If you think you're the smartest person in the room, then you're probably in the wrong room."
~"We cannot direct the wind but we can adjust the sails."
~"Never say never cause you never know!"
~"Yes, there are two paths you can go by, but in the long run there is still time to change the road you're on." - Led Zep