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Offline funnel that converts.. I have a great way to send traffic.

by b.super13
14 replies
Hi all,

Does anyone use a funnel to send offline biz owners to so they can get to know you, how you can help them, what you offer , Etc.

Maybe a trial of managing their marketing budget.

Thanks!
#converts #funnel #great #offline #send #traffic
  • Profile picture of the author Jason Kanigan
    What exactly are you asking? I don't understand.

    Yes, people here use funnels. Lead generation methods like direct mail, emailing, phone prospecting, video marketing and much more, to begin the conversation and start qualifying.

    Your post doesn't match your headline imo. Please explain.
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  • Profile picture of the author b.super13
    Hi Jason,

    Thanks for the reply. Sorry, I'll try to clarify.

    I've been testing a cold email method and I'm getting up to and sometimes over 50% open rate.

    Where I'm lacking is what sort of landing page to send them to in order to get them to either buy a low priced front end service or sign up for a consulting call.

    I'm looking to provide a service where I'll manage their marketing budget and get them more leads and eventually build them out their own funnel.

    I suppose I'm just asking if anyone is using a specific lander that gets offline businesses to opt in for more info and eventually gets them calling for advice.

    I'd certainly be willing to trade ideas as the cold email method I'm using gets inboxed and the open rates are really good. Now just need to work on email copy and lander to get conversions.

    Thanks again
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  • Profile picture of the author Jason Kanigan
    If you're getting open rates, that's a start. Probably the headline is what's working.

    Inside you need a matching message to the headline that leads to a call to action.

    The call to action needs to take them somewhere.

    I would test different things:

    > a direct link to a featureless signup form from your autoresponder--no copy, just one or two fields for their email address and maybe their name

    > a squeeze page, with headline and copy matching the email's (not a direct repeat, but an expansion; don't change the topic)--you need a lead magnet or proper bait to make this work; this must match as well...solve a real problem for them with it

    > a sales page with long form copy, matching the problem & solution with what you've been talking about so far.

    Measure which gets the best response. Then work to improve upon that (better traffic source or higher conversion.)

    Right now all you have is the very beginning of a funnel. They're paying attention...for the moment. Keep working on it.
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  • Profile picture of the author b.super13
    cool Jason, thank you.

    So probably need a headline on the lander though... like, let me show you how to increase your bottom line revenue by xx% with the traffic you're already getting... form below

    and then redirects to a long form sales page (calling me for a consult)

    and yes, I want to have them sign up to get follow up emails that will keep pointing them back to the page to get them to schedule a call.

    I'll get working.

    Thanks again
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    • Profile picture of the author Jason Kanigan
      Originally Posted by b.super13 View Post

      cool Jason, thank you.

      So probably need a headline on the lander though... like, let me show you how to increase your bottom line revenue by xx% with the traffic you're already getting... form below

      and then redirects to a long form sales page (calling me for a consult)

      and yes, I want to have them sign up to get follow up emails that will keep pointing them back to the page to get them to schedule a call.

      I'll get working.

      Thanks again
      I don't know if you need a headline on the lander or not--TEST.

      Take the example of webinar signups.

      I've seen many examples from people who first sent interested prospects from an email to a long form signup page...only to discover if they'd simply sent them to the webinar hosting company's simple and "ugly" signup page that had the time/date & form only, they'd get better conversions. The prospects were ready to buy and trying to convince them further merely turned them off.

      Test.

      You are not your customer.
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      • Profile picture of the author SiteSmarty
        Process:

        Step 1:

        >> Target business owner
        >> Business is an AdWords advertiser already
        >> On Monday. Send hand written note, in a hand written, envelope to target (Snail mail)
        >> Something like "I noticed you're using AdWords." I'm going to send you an email that shows you how to cut your AdWords spend in half"

        Step 2:

        >> Send your promise of showing how to cut AdWords spend in half (Only send a piece of the promise, not all of it)
        >> We use Sidekick by Hubspot. When the target opens the email we are notified
        >> When target opens email send them a video message introducing yourself and expand on the AdWords spend promise
        >> Your CTA in the video is "Call me, I'd like to help you cut your AdWords campaign spend in half (Any reluctance to calling offer them a "no charge campaign setup"

        Step 3:

        >> When they call listen, keep your mouth shut. Only talk about the promise. Tell target you'll send proposal right now. (Send while target is on phone.) You'll see them open the proposal. Call them, right then and close the project.
        >> Be ready with your automated proposal/agreement, with electronic signature for agreement
        >> Include the retargeting code in your proposal

        Step 4:

        >> Upsell. The money isn't in AdWords management, it's in upsells.
        >> You need to target. You need to keep your mouth shut. You need to be ready.
        >> The retargeting keeps them thinking you know your stuff. If they don't hire you, don't call them. If they want to do business with you, they'll call.
        >> Rinse and repeat.
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        • Profile picture of the author zoro
          Originally Posted by SiteSmarty View Post

          Process:

          Step 1:

          >> Target business owner
          >> Business is an AdWords advertiser already
          >> On Monday. Send hand written note, in a hand written, envelope to target (Snail mail)
          >> Something like "I noticed you're using AdWords." I'm going to send you an email that shows you how to cut your AdWords spend in half"

          Step 2:

          >> Send your promise of showing how to cut AdWords spend in half (Only send a piece of the promise, not all of it)
          >> We use Sidekick by Hubspot. When the target opens the email we are notified
          >> When target opens email send them a video message introducing yourself and expand on the AdWords spend promise
          >> Your CTA in the video is "Call me, I'd like to help you cut your AdWords campaign spend in half (Any reluctance to calling offer them a "no charge campaign setup"

          Step 3:

          >> When they call listen, keep your mouth shut. Only talk about the promise. Tell target you'll send proposal right now. (Send while target is on phone.) You'll see them open the proposal. Call them, right then and close the project.
          >> Be ready with your automated proposal/agreement, with electronic signature for agreement
          >> Include the retargeting code in your proposal

          Step 4:

          >> Upsell. The money isn't in AdWords management, it's in upsells.
          >> You need to target. You need to keep your mouth shut. You need to be ready.
          >> The retargeting keeps them thinking you know your stuff. If they don't hire you, don't call them. If they want to do business with you, they'll call.
          >> Rinse and repeat.
          I agree with everything you suggest here but with one exception. The OP says he already has a successful cold email script that gets up to 50% open rates, so perhaps no need for the snail mail in his case, even though it's a great suggestion.

          I wish I knew what the OP's cold email looked liked. 50% open rates, Wow!.
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  • Profile picture of the author fasteasysuccess
    The one thing i would add, you mentioned cold emailing them-so they don't know you. I would suggest providing free value whether be report, interview or whatever you give them for them doing the opt-in, then offer the free consult in freebie gave them.

    This way have the lead, provided value first to demonstrate know what talking about, then can follow up with them when didn't take the consultation offer as well.
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  • Profile picture of the author missmiss
    Which proposal software allows you to insert a remarketing tag? "Include the retargeting code in your proposal"

    Thanks
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  • Profile picture of the author ewenmack
    50% open rate is easy...means nothing if it doesn't get the desired action you are after.

    Best,
    Ewen
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  • Profile picture of the author Rafay Zafar
    do not send a landing page url in the first email. The first email should be just to open a conversation and end in a question so they reply to continue the conversation. At least that is how i do it.
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    • Profile picture of the author iAmNameLess
      Originally Posted by Rafay Zafar View Post

      do not send a landing page url in the first email. The first email should be just to open a conversation and end in a question so they reply to continue the conversation. At least that is how i do it.
      Disagree... if it is a cold email getting that many opens, you would be stupid to not include a link.

      There's a couple things here...

      1.) You need to know what your CTR is on the opens.

      Once you know that... then...

      2.) You need to know how you're converting on the landing page

      3.) Conversion rate of the 2nd page once they opt in.

      4.) Keep stats on the calls once they request that

      Once you know those numbers, you can tweak and test and continue working on improving the numbers.

      Based on what I see that you mentioned in this thread, you have some problems. Maybe I overlooked later responses or didn't read carefully, but you're adding unnecessary steps.

      This is what commonly happens when people try to mix outbound with inbound tactics. The inbound evangelists tell you all these tricks to segment leads and make them do this or that, opt in here, download a whitepaper there, and then get them to agree to a phone consult. Too many things to do.

      You're using outbound methods to generate interest via cold email.

      Now you're using inbound methods to convert the prospect into an actual lead, via landing page.

      After that you're making them jump through another hoop in order to talk to you, but with what they opted into on the landing page, they're basically saying YES, I want your help.

      So my approach would be like this...

      Cold email --> click through to landing page --> opt in --> Call them

      If they don't answer or are difficult to get on the phone... or maybe they're interested in what you're offering but just not ready to pull the trigger for whatever reason... you segment them into a different funnel.

      Opt in --> Call them --> No Answer/whatever reason --> 3 sequence emails to regain interest or help them move down the funnel --> Call them --> 5 email sequence... repeat, etc.

      I'm not a fan of making people jump through hoops in order to buy from you.

      Think about it like this.

      You're asking the person to open your email... they do, thats a little win right there.

      You're asking them to click on a link they're not familiar with... another win, slightly bigger.

      Once they click the link, you're asking them to opt in even though you sent an email to them already without them opting into anything, in order to receive a report or whatever... they're basically asking for your help right then and there.

      Now, once they opt in... you're asking them to commit to a phone consultation.

      Then you call them and ask that they listen to you for however long it is.... and then you ask them for the sale.

      Do you see how long of a process this can be?

      I'm not a sales expert but have a lot of trial and error based experience. In my experience, the more steps you add, the less leads you have. The less leads you have, the less sales you make.

      I'm with you on most of your strategy, except the redirect to a long sales page trying to sell them on a free consult. Get rid of that.
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