A lesson in "Who do you appeal to?"
Here is an example of a "restaurant" - loose definition here - but they were proclaiming it, I saw recently when holidaying.
It was within 10 minutes drive of a tourist hotspot and it caught my attention, not because of the decor or the food choices.
I just had to take a few photos to share and to discuss why this business is so wrong.
Would you eat there?
Photo 1. The signage:
Multi-Cuisine....
What does that say to you?
OK...
Photo 2
The "Under New management" sign.
In this case...WOW...a new AUTHENTIC chef!
Photo 3
They give me such confidence...
if I wasn't already inspired by the main sign of a girl licking the globe or a chef from the muppets with every "European" flag at his disposal.
Now they tell me...
They do.
Aussie
Sandwiches, Burgers, chips, fish, quick snacks etc.
Indian
tandoori, veg, non veg, biryani, naan, curries
Chinese
Chow mein...etc
Thai
Chicken Cashews...etc
Is your business model suffering from Multi-Cuisine?
Scary thing is...
Is that you?...
...or your prospect?
Best regards,
Ozi
People say nothing is impossible, but I do nothing every day.
What I do for a living