Anyone use PPC of any type to drive leads?

21 replies
I was listening to someone talking about buying clicks to get offline leads. He never never mentioned where he gets those leads or clicks from, but he was paying $0.30 per click.

So I was wondering if anyone here buys PPC to drive leads for their offline business? Where do you get them, and are you paying anything like tat fellow said he pays?

I was listening to Kotton Grammer a while back, and he said Facebook was worthless for driving leads. I would expect he knows. His business is doing about six hundred grand a month last I heard.
#drive #leads #ppc #type
  • Profile picture of the author Rafay Zafar
    I have tried adwords search and display but cost per acquisition is too expensive so i had to quit. However it does work if you have big budget like jumpfly and other agencies.
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  • Profile picture of the author timpears
    Yes, fat chance of me affording that kind of budget. I am looking for low budget stuff. So fat chance of my getting that guy to spill the beans on where he is getting his traffic, if he is even getting it that cheap. I am skeptical on that one.
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  • Profile picture of the author massiveray
    Facebook is worthless at driving leads? Who is this dude?

    Facebook, in my opinion is the absolute best, most efficient, cheapest way to drive leads into any business' sales funnel consistently and predictably.

    So I guess, yes I am using PPC to drive leads, bit to my own and all of my clients businesses.

    You have to spend initially but if you're not making profit on your ads, then you run different ads, run them to a different sales page, test, optimise, test, optimise.

    Paid traffic is pretty foolproof if you know what you're doing.
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    • Profile picture of the author longrobnc
      Originally Posted by massiveray View Post

      Facebook is worthless at driving leads? Who is this dude?

      Facebook, in my opinion is the absolute best, most efficient, cheapest way to drive leads into any business' sales funnel consistently and predictably.

      So I guess, yes I am using PPC to drive leads, bit to my own and all of my clients businesses.

      You have to spend initially but if you're not making profit on your ads, then you run different ads, run them to a different sales page, test, optimise, test, optimise.

      Paid traffic is pretty foolproof if you know what you're doing.
      I can't get my Facebook cost per lead in line. It produces a hell of a lot of visitors for a low price (compared to google), but for me, they don't convert. The offers do great in print and they do ok on Google, but they don't do well on Facebook. I turned off my campaign this morning. It's become a money suck that I just can't get to perform. I pay on average $8 a click on Google and .28 on Facebook. My cost per lead is 50% lower on Google. I've spent thousands a month chipping away at this for 6 months.
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  • Profile picture of the author animal44
    Originally Posted by timpears View Post

    I was listening to Kotton Grammer a while back, and he said Facebook was worthless for driving leads. I would expect he knows. His business is doing about six hundred grand a month last I heard.
    Dunno who Kotton Grammer is, however, I'd agree with him... Cheap leads are cheap for a reason...

    People go on Facebook to socialise, not to find stuff to buy...

    As for .30 clicks, forget about price and look at the return. a .30 click is only worth the quality of the prospect... In my experience (coming up to seven years marketing for small/medium businesses), G PPC is a better investment than Facebook Ads.

    I used to offer PPC, but don't any longer...
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    • Profile picture of the author massiveray
      You sir, are wrong!

      Originally Posted by animal44 View Post

      Dunno who Kotton Grammer is, however, I'd agree with him... Cheap leads are cheap for a reason...

      People go on Facebook to socialise, not to find stuff to buy...

      As for .30 clicks, forget about price and look at the return. a .30 click is only worth the quality of the prospect... In my experience (coming up to seven years marketing for small/medium businesses), G PPC is a better investment than Facebook Ads.

      I used to offer PPC, but don't any longer...
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      • Profile picture of the author animal44
        Originally Posted by massiveray View Post

        You sir, are wrong!
        That's an insightful comment...

        Hmmm... let me see. I make seven figures per month on (mostly) performance related payments.

        This Kotton Grammer fellow makes "six hundred grand a month".

        You make £3000 per month.

        But this Kotton Grammer fellow and I are both wrong...?
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        • Profile picture of the author massiveray
          1) I make £3000 per month? Haha, you have no idea.

          You are obviously referring to my signature, which was an experiment to help new people into the business see what can be done in a short amount of time.

          You should read my blog, before my making such bold statements.

          2) yes you are both wrong!

          Again, you're making bold statements based on your own experience, I and many other marketers sell large priced products and services on Facebook.

          Just because you can't make something work, doesn't mean it doesn't work.

          Cheap leads? Who says Facebook leads are cheap?

          Just because people don't go on Facebook specifically to buy, it doesn't mean they won't if they see what they need.

          If you know your market and have have something they want, then Facebook has the most indepth set of targeting options of any ad platform.

          A basic funnel setup looks something along the lines of:

          Cold traffic ad to a piece of content.
          Retarget visitors to that content to a product or service.

          But that won't work right? Because people don't click stuff on Facebook? They only go there to talk to their friends

          So again, you and this other dude, are both wrong.

          You should be careful about what you write here, if you run around claiming 7 figure incomes, people take notice of what you say.

          And then if you make silly statements about something not working as a fact, when it isn't a fact then you are influencing a whole generation of marketers to not do something that could be hugely profitable for them and their clients.


          Originally Posted by animal44 View Post

          That's an insightful comment...

          Hmmm... let me see. I make seven figures per month on (mostly) performance related payments.

          This Kotton Grammer fellow makes "six hundred grand a month".

          You make £3000 per month.

          But this Kotton Grammer fellow and I are both wrong...?
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          • Profile picture of the author longrobnc
            Originally Posted by massiveray View Post

            1) I make £3000 per month? Haha, you have no idea.

            You are obviously referring to my signature, which was an experiment to help new people into the business see what can be done in a short amount of time.

            You should read my blog, before my making such bold statements.

            2) yes you are both wrong!

            Again, you're making bold statements based on your own experience, I and many other marketers sell large priced products and services on Facebook.

            Just because you can't make something work, doesn't mean it doesn't work.

            Cheap leads? Who says Facebook leads are cheap?

            Just because people don't go on Facebook specifically to buy, it doesn't mean they won't if they see what they need.

            If you know your market and have have something they want, then Facebook has the most indepth set of targeting options of any ad platform.

            A basic funnel setup looks something along the lines of:

            Cold traffic ad to a piece of content.
            Retarget visitors to that content to a product or service.

            But that won't work right? Because people don't click stuff on Facebook? They only go there to talk to their friends

            So again, you and this other dude, are both wrong.

            You should be careful about what you write here, if you run around claiming 7 figure incomes, people take notice of what you say.

            And then if you make silly statements about something not working as a fact, when it isn't a fact then you are influencing a whole generation of marketers to not do something that could be hugely profitable for them and their clients.
            I never said once that it didn't work full stop. I said that it didn't work for me. It does produce a hell of a lot of low cost traffic and it does in fact produce leads. However, we have so many leads at the moment that my staff is close to capacity on how many leads we can run effectively. Facebook visitors convert to leads at a much lower rate than any online source that I have ever marketed to. I have no idea why. I'm just not able to pull this in line. Same offer, different outcome. I also never said that I wanted cheap leads, but when the lead cost is higher than what you can produce lots of leads for elsewhere, then it's time to pull the plug until you have a better plan.

            I had one other offer that I pushed at the 1st of the year. Lower priced and lower margin offer. It was producing leads for about $100 each, which I don't mind. When another lead source took off I did not want to waste my resources chasing lower margin sales.

            I have a new site going live that has some great content and tools that my current site doesn't have. I will definitely give it another go once that site is live in late June.

            I would not recommend this medium unless you have something great to offer and you have a refined plan. I thought that using the same tactics that work many other places would convert, but as happens so very often...............I was dead wrong.
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            • Profile picture of the author massiveray
              Originally Posted by longrobnc View Post

              I never said once that it didn't work full stop. I said that it didn't work for me.
              I didn't mean you, I meant the guy I quoted.


              Originally Posted by longrobnc View Post

              It does produce a hell of a lot of low cost traffic and it does in fact produce leads. However, we have so many leads at the moment that my staff is close to capacity on how many leads we can run effectively. Facebook visitors convert to leads at a much lower rate than any online source that I have ever marketed to. I have no idea why. I'm just not able to pull this in line. Same offer, different outcome. I also never said that I wanted cheap leads, but when the lead cost is higher than what you can produce lots of leads for elsewhere, then it's time to pull the plug until you have a better plan.
              It's fine to say that something doesn't work for you, but to lead people down a path that it doesn't work at all is nonsense (like the other guy did).


              Originally Posted by longrobnc View Post

              I have a new site going live that has some great content and tools that my current site doesn't have. I will definitely give it another go once that site is live in late June.
              I highly recommend it, if you'd like to discuss some of the things that are working for me and my clients I'm happy to connect and throw some ideas around.

              Originally Posted by longrobnc View Post

              I would not recommend this medium unless you have something great to offer and you have a refined plan. I thought that using the same tactics that work many other places would convert, but as happens so very often...............I was dead wrong.
              I don't think it's about having a great offer, it's just about nurturing the lead the right way, if you work on a 2-3 touch basis before you even try to sell something, Facebook is an absolute goldmine for ANY business.

              We know 1 thing for sure, all of our ideal clients ARE on facebook, so if you work out how to:
              1) reach them
              2) make them click your ad (more than once if you're smart and using retargeting)
              3) work out how to convert that click into a client at a cost lower than your average lifetime value

              Then you're gonna make a shit load of money, this isn't theory either, I literally do this for my link building agency as well as my blog, and for pretty much every client I have.

              I sell link building at £2000 per month on average, and I can get myself a new client for around £330 at the moment (it's getting higher too as people are copying what I'm doing).

              But the way I see it I can spend anything up to about £1500 per acquisition before I start losing money on the first months payment.

              As soon as somebody stays more than 1 month I can pay up to £3000 per acquisition and so on.
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              • Profile picture of the author animal44
                Originally Posted by massiveray View Post

                I didn't mean you, I meant the guy I quoted.
                Except that wasn't what I said...

                What I did say was that in my experience G PPC is a better investment than Facebook Ads.

                And I've seen plenty of tests to validate that opinion...

                And it was the OP who mentioned .30c clicks...
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                • Profile picture of the author massiveray
                  Originally Posted by animal44 View Post

                  Except that wasn't what I said...

                  What I did say was that in my experience G PPC is a better investment than Facebook Ads.

                  And I've seen plenty of tests to validate that opinion...

                  And it was the OP who mentioned .30c clicks...
                  You said you agreed with the original quote, that said Facebook was worthless for driving leads. See below..

                  Originally Posted by timpears View Post


                  I was listening to Kotton Grammer a while back, and he said Facebook was worthless for driving leads. I would expect he knows. His business is doing about six hundred grand a month last I heard.

                  Originally Posted by animal44 View Post

                  Dunno who Kotton Grammer is, however, I'd agree with him... Cheap leads are cheap for a reason...
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                  • Profile picture of the author jacker112
                    I have tried adwords search and display but cost per acquisition is too expensive so i had to quit
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              • Profile picture of the author longrobnc
                Originally Posted by massiveray View Post

                We know 1 thing for sure, all of our ideal clients ARE on facebook, so if you work out how to:
                1) reach them
                2) make them click your ad (more than once if you're smart and using retargeting)
                3) work out how to convert that click into a client at a cost lower than your average lifetime value
                To be frank, I don't think I would have turned off my campaign if I was selling your product. Not only is my average sale less than $1100.00 for this product, but there is very little to no back end on my product. Sure, I get repeat customers, but this product last for quite a long time, and I don't get called for repairs until 5-7 years down the road, sometimes longer. I get a steady stream of referrals, but it is only 30-50 a month after creating somewhere around 50k customers, so it's hard to count on. At any rate, I don't think that I have the margins that you run because I have very high product and fulfillment cost in a very competitive niche.

                1) Reaching them is not an issue.

                2) They do in fact click on the ads, and yes, I use retargeting.

                3) This is where things get tricky. I don't really have a product that I can touch multiple times before showing them an offer. A great price on my product is the offer. I have the type of product that no one cares to bother with until it needs to be replaced. Also, I don't have the luxury of big margins and a big back end that you seem to be working with. I have to make money on the 1st transaction, or it doesn't make sense for me to make the sale because I already have 14 work crews doing projects that I landed using forms of advertising that actually allowed me to make a profit.
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                • Profile picture of the author massiveray
                  Originally Posted by longrobnc View Post

                  3) This is where things get tricky. I don't really have a product that I can touch multiple times before showing them an offer. A great price on my product is the offer. I have the type of product that no one cares to bother with until it needs to be replaced. Also, I don't have the luxury of big margins and a big back end that you seem to be working with. I have to make money on the 1st transaction, or it doesn't make sense for me to make the sale because I already have 14 work crews doing projects that I landed using forms of advertising that actually allowed me to make a profit.
                  No doubt this is the hardest part of the process, but even in industries like you are describing, it's possible to essentially get your ad costs for free, obviously I can't say that for certain as I don't know what you're selling.

                  But for plenty of my clients, I can recover the ads costs or at least a good percentage of them with a tripwire offer.

                  I don't wanna get into a whole funnel discussion in this post, but there are ways, if your audience are there and they're clicking your ads, it means that they want what you have.

                  I guess it just depends on how much effort and testing you're willing to put into it.
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                  • Profile picture of the author longrobnc
                    I don't know how things will go long term, but yesterday I built a new landing page with no navigation and instead of mostly text and pics I created a new video of a lady in my office explaining my offer.

                    My lead cost was generally more than $100 each. Today, I've gotten 2 leads for $14!

                    I quickly duplicated the page and linked it to my Adwords account. 3 leads there for $152.

                    Edit May 17th: Things went right back to normal quickly Not a single lead since, and the cost per lead leveled right back out to the historical norm. I've tweaked the page quite a bit and refined the audience, but the past 1200 visitors have not resulted in a lead. Still running the ads, but cut my budget. The bounce rate is nearly 90%.
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  • Profile picture of the author Analytical
    It takes time to optimize PPC. Most campaigns start out losing money, but over time you can fine tune and cut out what isn't working and recoup those loses in the long run by focusing on what does.
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    • Profile picture of the author watsonovedades
      Originally Posted by Analytical View Post

      It takes time to optimize PPC. Most campaigns start out losing money, but over time you can fine tune and cut out what isn't working and recoup those loses in the long run by focusing on what does.
      you dont lose money if your selling high ticket service like carpet cleaning, roof maintance, and if you dont get leads by the time you spent 10 USD you should probably kill that campaign
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  • Profile picture of the author Rafay Zafar
    You have to presell facebook traffic before showing then an offer. This is largely true for any display advertising source.

    so if you have a weight loss offer, you need to run a "check BMI score" ad and once they are thinking about their weight, then pitch your offer. Some people collect email address instead and then pitch several offers via email.

    As for B2B lead gen, i have seen many studies and almost all of them show outbound is better than inbound.
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  • Profile picture of the author Robscom
    One of the tasks I got when I started my job is to start a campaign with PPC.

    My budget is less than $5 a day and no more than $1 per click. Yeah. NOT easy.

    I had to play around with ads, but FINALLY found one that gets clicks and has gotten our phone to ring. Now that I've found the right wording for our ads, we're getting 1 or 2 clicks a day. Call to action is to call us or to fill out the contact form, and it nets us around 2 calls/forms (mostly calls, VERY few contact forms) per week.

    I had well over 1000 impressions before I got a single click, btw.

    (I know I could do better if I had a higher per-click limit, but that's not my call.)
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  • Profile picture of the author AllenBrayan
    It all depends on what you are trying to sell and who your target market is. If you are selling a software, affiliate program, ebook, course etc Facebook might not do well for you. Opt for Google Adwords in that case.

    If you are in the ecommerce business and selling merch, Facebook dark posts are in my experience the best way to generate leads, right after Instagram ads.
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