Furniture

Use Facebook Lead Ads

If big furniture is interested in creating content about how furniture is built for an email newsletter...Maybe get the manufactures of the furniture to develop the content and remember it is not just sell, sell and more sell...if so then use this low tech way to add people to your email list.

This is a low tech way to collect email addresses and is a way to get customers to join then save. This biz card is attached to a double opt-in auto responder and you the biz owner collect the biz card with the customer writing their email address in the Join and Save biz card.

Next you take the collected emails and add them to the autoresponder sign up form. Once signed up then the autoresponder sends the opt-in form with the opt-in link. In this email you explain that they gave you permission to sign up to your new Join and Save E-Newsletter.

This is a double opt-in so the owner of the email can now decide if they want to join or not. To join they need to click on the link within this email. Once they have clicked the link they are then sent to the thank you page that has the 20% off discount coupon.

That’s it!!! You have just added a new customer to your Join and Save Email Newsletter in the low tech way…

Just a thought, RR

PS: Steve Rosenbaum taugh me, You must capture to convert

Put the message in front of those most likely to buy
and stop putting it in front of those who won't buy.

Here's the data who buys furniture from credit card transaction tracking...

MOVERS.



Best,
Ewen

It is obvious that generating leads is a vitally important part of the sales process. So I think that this list of tips will help you to generate more leads:
- create a website that can capture leads;
- set up email auto responder (to sign up for an auto-responder, potential customers simply enter their email address)
- promote your business on social networking sites;
- conduct SEM and SEO;
- track your traffic on all your web platforms;
- send an email newsletter;

So how would I go about building a relationship with miners? What would the lead generation process look like? I've actually thought of that before but wouldn't know how to go about it.

People hire movers because they already have furniture.

When we bought our apartment we were downsizing, so we hired movers, but didn't buy any furniture.

When we bought the property in 2012 it was complete with furniture so no movers involved. We did replace quite a bit of the furniture over the following year or two.

The property we're looking at now will be empty, but no movers involved because our furniture will remain in the apartment. We're unlikely to buy everything from one supplier.

The common person who knew we were moving was the estate agent. Others were painter and decorators, carpet fitters, curtain makers, kitchen fitter, landscapers, window cleaner, groundsman.

Best approach is probably to offer them something. For instance, you could organise a welcome pack with a series of offers from local businesses, including your own, for the estate agent to place in each newly sold home... And if you're real smart, you'd do a deal with all providers for a share of the profits...

Or you could find out data on new house sales from the land registry in UK, not sure of the US. Use a direct mail time limited offer...

Breakages would be dealt with by insurance companies. Movers wouldn't be involved surely?

Loan officers and real estate agents know waaay ahead of others when people are going to move. Partner with some. Home insurance agents are ahead of most too. Home inspectors can help, real estate attorneys.

I'm thinking real estate agents is who I want to target but what could I work out with them? How would the process work. What would I be offering them in return for them to refer me people in need of furniture?

Offer a “Necessary Services” fridge magnet that has the top 20 essential services. Services like the Electrician, Plumber, Appliance Repair, and Lawn Care, etc…remember to be sure to add your furniture guy as one of the top 20.

Purchase your phone number from people that provide the whisper feature and allow you to add the 20 ext. Ext 1 Electrical, Ext 2 Plumbing Repair, Ext 3 New Furniture, etc…Now you can direct the calls to whoever you want and have full control to where all the leads go.

The leads can go to whomever you want and I bet the Real Estate Agent has some contacts for just about everyone on the list of 20 except Furniture…Real Estate Agent number 1 all calls go to his electrician on Monday, on Tuesday Real Estate Agent 2 etc…

Bonus Banner Ad is a picture of the Real Estate Agent with his/her direct line…Print 100 for each agent and encourage them to hand out to every home owner. RR

By going direct to the people who have just moved,
you are cutting out the middlemen who want a cut and
aren't necessarily reliable.

You can buy that list based on likelihood of wanting bigger or smaller furniture
and number of pieces based on their age.

If selling beds, credit card transactions show many bed buyers are those
recently arrived home from travel.

Data backed buying behaviour on what was bought prior to buying
what you are selling and putting your message in front of only those at the right time
beats the pants off any other marketing method to cold prospects.

Best,
Ewen

How could I get a list of people who are in escrow or just moved so I can go straight too then or send a direct mailer?