Idea I have to personalize cold emails
I'll be prospecting businesses via facebook and thought about telling them how many likes they have, would be a good personalization strategy.
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Hi - Joe's fish n Chips has 1900 facebook likes
I was curious how you were taking advantage of them in the long term?
You know facebook is lowering how many of them see your posts each time. Do you have any plans to keep all these hand crafted fans completely in your control for years to come?
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What do you think? Short and sweet. Asking questions. Striking some fear in them with the facebook organic reach dropping.
My idea was to scrape facebook and find all the businesses in my niche that have a lot of facebook fans.