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8 years ago

I think it was #2.

Why?

1. It says it's an authorized dealer for Seiko.
2. The first ad has you click away for more details on the price guarantee.

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MikeFriedman 8 years ago

Originally Posted by Robscom

I think it was #2.

Why?

1. It says it's an authorized dealer for Seiko.
2. The first ad has you click away for more details on the price guarantee.

That is what I would have picked too for the same reasons.

People care about quality more than they do price.
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CaRTmAnBrAh

8 years ago

No doubt! Ad 1 - NEVER BEATEN ON PRICE! What's not to like!

I almost want to click on the buy button right now. Who doesn't love to buy something at the BEST price.

That awkward moment when nobody else says ad 1 and you have to take a look in the mirror.

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jimbo13 8 years ago

Originally Posted by CaRTmAnBrAh

I almost want to click on the buy button right now. Who doesn't love to buy something at the BEST price.

Why don't you see what happens when you click on their website?

www.expresswatches.co.uk

They seem to have lasted all of 3 months.

Dan
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- tryinhere 8 years ago
  
  Originally Posted by jimbo13
  
  Why don't you see what happens when you click on their website?
  
  www.expresswatches.co.uk
  
  They seem to have lasted all of 3 months.
  
  Dan
  
  well that the winner right there, speaks volumes, back to work for the rest of us as no secrets to success here
  
  Thanks
  
  1 reply
  
  Signature
  
  | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
  
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  kemdev 8 years ago
  
  https://blog.kissmetrics.com/simple-ecommerce-page-tests/
  
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socialentry

8 years ago

1st one.

The 1st one is about the client

the second one is about the supplier. "Official UK dealer" already implies they are authorized.

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MikeFriedman

8 years ago

It's a higher ticket item though. Someone who is spending $300+ for a watch is not as worried about saving a few bucks.

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CaRTmAnBrAh

8 years ago

Originally Posted by MikeFriedman

It's a higher ticket item though. Someone who is spending $300+ for a watch is not as worried about saving a few bucks.

I could understand that for a $10,000+ Rolex where authenticity can be an issue, but a $300 Seiko? That market cares about price. I would think there are many multi-millionaires who would still want the best price for something.

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Robscom

8 years ago

Originally Posted by CaRTmAnBrAh

I could understand that for a $10,000+ Rolex where authenticity can be an issue, but a $300 Seiko? That market cares about price. I would think there are many multi-millionaires who would still want the best price for something.

Unless you want to make sure it's waterproof or some other official-quality-necessary feature. Not sure if that's the case for this, but I know of people buying in that price range that don't care about saving a few bucks. They want to make sure if they go diving that the watch isn't fogged or otherwise ruined.

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yukon

Banned 8 years ago

I would have bailed since it's out of stock.

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iAmNameLess

8 years ago

Just because someone says that one version performed better, how do we really know? How do we know that the sample size was of statistical significance?

Can see the initial post about it here: https://vwo.com/blog/increase-in-sales/

Problem is.... its nice click bait, interesting topic, good content marketing... but nothing is proven... how do we know that the first result wasn't the initial touch and a retargeting campaign brought them back? How do we know the traffic sources were isolated? Social traffic converts differently than organic traffic.

Personally, I would choose the first version.

I'm very cautious about statistical claims without the complete data behind it.

Interesting topic though, and interesting to see what people think is the better version. Too bad the site gives a 403 error.

Or... if they're out of business... perhaps the most important lesson here is that even if you double your conversions, doesn't mean you're profitable. LOL.

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Robscom

8 years ago

I like this thread because it gives a thought exercise in the OP, but follow up posts give ways to verify data you find online and what to look for when a case study is presented as evidence.