This Flyer Isn't Converting

Hi Lee,

I took a look at the flyer and I also looked at the statistics I could find in relation to the number of people getting married.

The stats I could find suggested that 6.8 people per 1000 were getting married annually so if there are 40,000 population that is like 272 people getting married each year.
FastStats - Marriage and Divorce

So that's like 136 couples in a town of 40K if my assumptions are right.

Not all of those 136 couples will be organising their own wedding.

How many couples do you think will be organising their own weddings?

10%...20%??...more?

If all 136 couples hired your most expensive set-up that is only gross $59,840 annually.

Apart from needing a better offering you might need to target a wider audience to have any viability.

One targeting method might be to consider using Facebook to target people who have changed their status to match a perfect prospect.

You may want to broaden your targets to include other celebrations or users of audio hire.

The whole flyer falls into the trap of showing equipment and technical info but very little to encourage anyone to respond.

For example....

A headline..."Are you planning your wedding reception"

- What is the best audio and visual set-up to make your special day absolutely memorable and worry free?

- call to speak to the ultimate wedding audio specialists at OrangePA.

- testimonials

- happy outcomes

I'm sure you can get where I'm going with that.

What your flyer does is show DIY people what they need to go and get to do it themselves.

You might be better off getting them talking to you about what they need and then don't talk about equipment but talk about results and how you are reliable etc etc.

There will be plenty of other input from the experts who target people via direct marketing on this forum but i thought I'd kick it off for you.

Best regards,

Ozi

What were those venues?

It looks like what your flyer is selling might appeal to wedding-planners. How many wedding-planners have seen your flyers?

If you placed in random places, like 35 churches... odds are good that there were fewer than 3-10 wedding planners that could even have seen them.

I would use the other side of the Flyer to highlight the pain of an inferior hard to hear, crackling, distorted sound system.

Can you trust an ancient in house microphone and amplifier? Can you work it? What if the big event is completely ruined?

You wouldn't, you mustn't, you daren't take that risk!

Add graphics of a disgruntled wedding crowd straining to hear, or covering their ears because of the screeching noise.

"How would the Bride feel if no one can hear her Dad's speech?"

"What if nobody can hear the best man's jokes?"

"What if nobody hears that the free bar has finished?"

"What if everything sounds like a sonic boom - or a fleet of planes taking off?"


Now, please turn this Flyer over and you'll know that all your problems are solved.


Steve

Nothing says wedding like an ad that looks like an ad from crutchfields.

Your ad is not working because you are targeting that 1 in 10 audiofile guy that might be planning his wedding.. ok so you are targeting no one. Are you married? do you have a girlfriend? do you have a friend that is female? You need to get in touch with why and how a WOMAN would make a decision such as this.

Basically the ad needs to come up to the emotional level ( where women are ) and away from the technical mumbo jumbo that guys speak.

Do you know what the absolute best benefit your equipment has? its size.... a true story.. I am an audiofile.. my wife, not so much. we were building a house and I wanted speakers in the kitchen ( I cook a lot ) she wanted nothing to do with it, it was going to look ugly. I wasn't going to budge, but was willing to compromise somehow. I ended up installing transducers. They mount to the inside of the drywall.. there are no grills no wires no nothing.. they are 100% not there. She got what she wanted.. I got what I wanted.

So the Bose L1 packages you have... High quality sound with a low visual impact. The sound system at YOUR wedding should be heard and not seen. we have a set up that will meet your parties needs - select from the options below. 100 people 200 people etc. DO NOT show an image of the speakers in the manor you are now... you want a image that displays them at a function - say a father bride dance - where the speakers are visible... but without question the center of attention is on the bride.

Hope that Helps, and best of luck!

My advice would change the flyer in to something about being heard. Leave out the pictures of the hardware and just get the message of "getting heard at your event".
If you see an ad for an airline company saying "we will get you there" do you care what engines they use or if the tires meet requirements of the FAA's Technical Standard Order (TSO) TSO-C62. No, you don't. You just want to get places.
So pitch your ad around miss-heard jokes, mumbling, speeches and being heard in general and I think that will sell it for you.
People don't care how it happens as long as it happens.