Pokemon Go to Local Businesses

BigFrank

Banned 8 years ago

Originally Posted by rolltide

Any ideas on how to promote this phenomenon to local business owners?

Not if you want them to have any respect for you.

Frank

Thanks

{{ DiscussionBoard.errors[10770128].message }}

Steel Flexington 8 years ago

[DELETED]

{{ DiscussionBoard.errors[10771554].message }}

Junaid khawaja

8 years ago

There are lots of speculations on how pokemon go can create new never known marketing opportunities for marketers in months to come.

Most of the savvy marketers are drilling on it already. For example recently, I saw a facebook ad (pizza hut) who were calling in their prospects to please come and grab a pokemon or whatever with a picture showing the pokemon on one of their outlets.

Moreover, there has been talks on the potential effects of pokemon virtual gyms on the real estate industry. For example, a land or property price may increase just because it is located near to a virtual gym! However, only time can unfold the true potential of Pokemon go on local businesses. Observe closely, and you find an opportunity!
-J

Thanks

Signature

I am conducting 5 FREE copy consultations till New Year...Jump onto my bandwagon while you still can..

{{ DiscussionBoard.errors[10770158].message }}

David Brunt

8 years ago

here is a news article about how businesses are doing it

Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here's How It Works | Inc.com

Thanks

{{ DiscussionBoard.errors[10770190].message }}

Ramus Le

8 years ago

Discount for those who play pkm Go at that business

Thanks

{{ DiscussionBoard.errors[10770303].message }}

writeaway

8 years ago

Turn your business into a POKEMON GYM - it's easier than you think and it costs only $1.19 an hour

Here's an article from INC magazine that spells out the MANY WAYS local businesses can get more foot traffic thanks to Pokemon Go

Pokemon Go Is Driving Insane Amounts of Sales at Small, Local Businesses. Here's How It Works | Inc.com

Thanks

Signature

Earn More Money with your AI IMAGES- FREE TOOL

{{ DiscussionBoard.errors[10770482].message }}

digichik

8 years ago

I wanted to know what all the fuss was about so I looked into Pokemon Go. When downloads and signs up to play the game you are giving the company COMPLETE access to all of the information on your phone, in addition to all the information in your Google Accounts -- gmail(yep, they get to read all of your email and texts), youtube, google docs, etc..

"It was revealed earlier this week that Pokémon GO users were, in signing up, automatically granting Niantic access to their email address, IP address, browsing history, and location, among other data, unless they opted out of certain authorizations listed in a lengthy terms of service agreement."

"And iPhone users who signed in with their Google accounts and did not opt out were allowing Niantic full access to their accounts, including read and write privileges to their email."

"Pokémon GO's privacy policy specifically states that any information collected—including a child's—'is considered to be a business asset' and will thus be disclosed or transferred to a third party in the event that Niantic is party to a merger, acquisition, or other business transaction,"

Although I have not read their TOS, it appears one has to agree to the fact that they can sell or rent all of your data.

Is it really worth it?

[ 2 ] Thanks
1 reply

Signature

{{ DiscussionBoard.errors[10770523].message }}

iAmNameLess

8 years ago

Originally Posted by digichik

I wanted to know what all the fuss was about so I looked into Pokemon Go. When downloads and signs up to play the game you are giving the company COMPLETE access to all of the information on your phone, in addition to all the information in your Google Accounts -- gmail(yep, they get to read all of your email and texts), youtube, google docs, etc..

"It was revealed earlier this week that Pokémon GO users were, in signing up, automatically granting Niantic access to their email address, IP address, browsing history, and location, among other data, unless they opted out of certain authorizations listed in a lengthy terms of service agreement."

"And iPhone users who signed in with their Google accounts and did not opt out were allowing Niantic full access to their accounts, including read and write privileges to their email."

"Pokémon GO's privacy policy specifically states that any information collected--including a child's--'is considered to be a business asset' and will thus be disclosed or transferred to a third party in the event that Niantic is party to a merger, acquisition, or other business transaction,"

Although I have not read their TOS, it appears one has to agree to the fact that they can sell or rent all of your data.

Is it really worth it?

Google said they're only accessing the user name and email address for the log in. Apparently this was already fixed and Google was working with them on addressing the issue.

Just basic info, not complete access.

http://mashable.com/2016/07/11/googl...o-app-security

[ 1 ] Thanks
1 reply

Signature

The Best Damn Marketing and Local SEO Blog

Ultimate Blueprint To Start Your Own Agency | Get Clients Without Cold Calling

{{ DiscussionBoard.errors[10771321].message }}

digichik

8 years ago

Hey Nathan, you're right they did make some changes to their TOS; however, they are keeping all of the data they collected before being outed about the amount of data they were collecting, and their right to sell the information.

Additionally, they have only stopped collecting some data, not all. Too valuable an asset, to give up completely.

Call me 'old skool', I just don't get the thrill of voluntarily being a commodity, and walking off cliffs.

Originally Posted by iAmNameLess

Google said they're only accessing the user name and email address for the log in. Apparently this was already fixed and Google was working with them on addressing the issue.

Just basic info, not complete access.

Google to change app permissions for 'Pokémon Go' after security concerns

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[10771820].message }}

iAmNameLess 8 years ago

Originally Posted by digichik

Call me 'old skool', I just don't get the thrill of voluntarily being a commodity, and walking off cliffs.

Come on... live a little. The world would be a much better place with more people walking off cliffs and playing in traffic.
- [ 1 ] Thanks
- 1 reply
Signature

The Best Damn Marketing and Local SEO Blog
Ultimate Blueprint To Start Your Own Agency | Get Clients Without Cold Calling
{{ DiscussionBoard.errors[10772386].message }}
- digichik 8 years ago
  
  No Sh*t!!!!!! Literally lmao. Thanks for the giggle.
  
  Originally Posted by iAmNameLess
  
  Come on... live a little. The world would be a much better place with more people walking off cliffs and playing in traffic.
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[10772543].message }}
- JackPetter 8 years ago
  
  [DELETED]
  
  {{ DiscussionBoard.errors[10800398].message }}

iAmNameLess

8 years ago

I know two business owners that have pokestops for their businesses, an ice cream shop and a sandwich shop.

They've been using lures and both have reported a 300-500% increase in sales just over the last 3 days.

You have a big crowd of people that sit out with their phones wherever there's regular lures. I saw it last night, unbelievable. Went to the sandwich shop, it was packed... it's never packed except at lunch time.

Obviously it works, and it's cheap...The ROI can be huge.

On the flip side, if you don't already have a relationship with the business owner, and they're slow to adapt to technology, then yeah, it might be a struggle to explain the value lol.

A buddy of mine sells portable chargers at events and flea markets, all charged and ready to go. He created pokemon wraps for the chargers, and has been selling them like crazy to all the people hanging out at the pokestops with lures.

Food trucks have been taking advantage of it too. Looking at a map to see where the biggest groupings of lures are and head that way.

Pretty interesting phenomenon.

[ 4 ] Thanks

Signature

The Best Damn Marketing and Local SEO Blog

Ultimate Blueprint To Start Your Own Agency | Get Clients Without Cold Calling

{{ DiscussionBoard.errors[10771315].message }}

JMB Marketing Group

8 years ago

Originally Posted by rolltide

Any ideas on how to promote this phenomenon to local business owners?

Sorry, but I don't know how to, except to say, "Good to See You Again, RollTide, it's been awhile".

Cheers,

JMB

Thanks

{{ DiscussionBoard.errors[10771480].message }}

savidge4

8 years ago

Its funny reading this thread... Who would ever?!?!?! and NO this wont work! LOL

Some real world examples... I had a garage sale yesterday. Did pretty decent selling junk.. BUT its the 200 bottle drinks at $2.00 in 4 hours that was the kicker! LOL Thank you Pokémon GO.

Picture if you will a municipal pool Its Saturday its full... right within eye site is a DQ ( Dairy Queen ) and about a block further is your client a coffee shop. Inject Pokémon Go.... The coffee shop within 1 hour had beat their best Saturday total ( they have been in business for 10 years btw ) after 3 hours they were approaching the best day ever record. just got a call after 8 hours, they were approaching their week average total - IN ONE DAY.

A new business in town.. about 2 months now.. they do exercise classes Yoga, Pilates, etc. in 3 hours they got 21 new signups. They had 46 clients before this morning. just about a 50% boost.

Happened to be driving past a local church earlier today. they were doing a BBQ chicken fund raiser. I asked how things were going.. they were a bit stressed a whole lot of chicken and not enough customers. They sold out in 1 hour and 23 minutes. ( Over 200 half chicken plates )

A local landmark ice cream place kinda out in the middle of nowhere. Thurday afternoon, it was the place to be. 300 customers in 2.5 hours. they had to close early - they ran out of icecream.

A sandwich shop surrounded by 6 schools ( from elementary to high school - public and private ) Saturdays pretty much blow monkeys for them... NOT today, Best day on record.

You can say what you want.. you can think what you want. It plain out works.

[ 1 ] Thanks

Signature

Success is an ACT not an idea

{{ DiscussionBoard.errors[10771490].message }}

savidge4

8 years ago

Originally Posted by rolltide

Any ideas on how to promote this phenomenon to local business owners?

So how to promote this... I charged $200 to set it up, and to run it through. The Pitch, If you don't sell $400 worth of product in the first 2 hours, there is no charge. After about 20 minutes, they will write you a check or hand over the cash!

Thanks

Signature

Success is an ACT not an idea

{{ DiscussionBoard.errors[10771493].message }}

Adsomi

8 years ago

I'v seen alot of businesses do this in my local area

Thanks

{{ DiscussionBoard.errors[10771513].message }}

sdentrepreneur

8 years ago

I'm working on this for 3 of my clients, I will report back on the numbers. I'm not sure what to charge...LOL...my time ain't free...

Thanks
1 reply

Signature

Learn Digital, Internet and Social Media Marketing For Your Business
Click here to learn more - Digital and Social Media Marketing Training Course

{{ DiscussionBoard.errors[10774157].message }}

savidge4 8 years ago

Originally Posted by sdentrepreneur

I'm working on this for 3 of my clients, I will report back on the numbers. I'm not sure what to charge...LOL...my time ain't free...

I charge $200. I supply the phone, app and credits and drop the phone off, and pick it back up. If they want it again the next day, same setup same charge.

Clients that are not within close proximity, they got an e-mail on how to do this for themselves with a quick little case study on how it is working locally for me. Even though I am not directly profiting.. its stuff like this, value added information that in the long run goes a long way!
- Thanks
Signature

Success is an ACT not an idea
{{ DiscussionBoard.errors[10774222].message }}

bruce77

8 years ago

Pokemon Go has gone viral. It's time marketers scrutinize it.

Thanks

{{ DiscussionBoard.errors[10774354].message }}

mobilemarketer2012

8 years ago

Here's another article from the Minneapolis/St. Paul paper. The local businesses talk about increased foot traffic but not necessarily increased business. The advertising/marketing agencies they interview believe the time to act is now because it will inevitably fade away, but none offer a solution. This seems to be a good opportunity for marketers to offer SMS/email gathering and marketing services. Get the customer info now and keep them coming back if the fad goes away.

Twin Cities businesses try to catch Pokémon Go players - StarTribune.com

Thanks
1 reply

{{ DiscussionBoard.errors[10774972].message }}

sdentrepreneur

8 years ago

Great article, thanks for sharing. Getting close to getting a PokeStop up!!!

Originally Posted by mobilemarketer2012

Here's another article from the Minneapolis/St. Paul paper. The local businesses talk about increased foot traffic but not necessarily increased business. The advertising/marketing agencies they interview believe the time to act is now because it will inevitably fade away, but none offer a solution. This seems to be a good opportunity for marketers to offer SMS/email gathering and marketing services. Get the customer info now and keep them coming back if the fad goes away.

Twin Cities businesses try to catch Pokémon Go players - StarTribune.com

Thanks

Signature

Learn Digital, Internet and Social Media Marketing For Your Business
Click here to learn more - Digital and Social Media Marketing Training Course

{{ DiscussionBoard.errors[10775593].message }}

gingerninjas

8 years ago

Has this fad almost reached it's saturation point yet?

Surely there is something new coming to take over from the Poke-a-mania...

Thanks

{{ DiscussionBoard.errors[10781508].message }}

yukon

Banned 8 years ago

Originally Posted by rolltide

Any ideas on how to promote this phenomenon to local business owners?

I would physically have you removed from my offline business property by guys in white lab coats If you walked in the door talking about anything related to Pokemon.

Thanks
1 reply

{{ DiscussionBoard.errors[10781552].message }}

BigFrank

Banned 8 years ago

Originally Posted by yukon

I would physically have you removed from my offline business property by guys in white lab coats If you walked in the door talking about anything related to Pokemon.

Finally - a voice of reason. Thank you!

Frank

Thanks
1 reply

{{ DiscussionBoard.errors[10781619].message }}

Chillidude

8 years ago

Originally Posted by BigFrank

Finally - a voice of reason. Thank you!

Frank

Frank.... How come you're so against capitalizing on a current trend?

Thanks
2 replies

{{ DiscussionBoard.errors[10783060].message }}

BigFrank

Banned 8 years ago

Originally Posted by Chillidude

Frank.... How come you're so against capitalizing on a current trend?

1. Current trends are one thing. Extremely short-lived current trends are another thing altogether. They are already preparing the launch of this game's replacement.

2. I despise 'lemming' mentality.

3. PokemonGo is a symptom of everything that is wrong with America,

4. I would be embarrassed to put any one of my clients into anything having to do with this and I would advise them to avoid it like the plague. Serious businesses want to be taken seriously. If I took this to any of my serious clients, I would expect them to fire me, and I would deserve it.

5. I'm old. So shoot me.

Frank

Thanks
1 reply

{{ DiscussionBoard.errors[10783178].message }}

Chillidude

8 years ago

Originally Posted by BigFrank

1. Current trends are one thing. Extremely short-lived current trends are another thing altogether. They are already preparing the launch of this game's replacement.

2. I despise 'lemming' mentality.

3. PokemonGo is a symptom of everything that is wrong with America,

4. I would be embarrassed to put any one of my clients into anything having to do with this and I would advise them to avoid it like the plague. Serious businesses want to be taken seriously. If I took this to any of my serious clients, I would expect them to fire me, and I would deserve it.

5. I'm old. So shoot me.

Frank

Hmm, I'm not advocating for shooting anyone. I just wanted to hear your reasons for being so adamently against this. You're free to think and believe anything, but just because you have strong feelings against someting doesn't make your thoughts the only truth.

Since this is a discussion forum I'd like to argue against you.

First things first. I believe you're right about the longevity of the game, at least in it's current craze and hype. The app is the biggest app in the world right now, they are seeing an unprecidented growth in users. And of course, as with anything new, the shimmer will fade, and a lot of players will eventually stop playing. However, due to the sheer numbers of players, even if they loose half, there's going to be an enormus player-base that few games can rival. So even if another game comes along, whether it's a week or a year from now, there will still be a lot of consumers that could potentially be lured (pun intended) with the incentive of Poke-things.

Also, I'd like to remind you that Pokemon Go is a global phenomena. I know you'd like to think that the US is the centre of the world, but you see the same behavior all over the world.... So saying that it's everything wrong with America today is just plain wrong. You could maybe try to blame todays youngsters. But that also seems like a slippery slope since this seems to be a cross-generational phenomena, where people of all ages play.

Lastly, I find your definition of 'serious' to be a bit worrying as that's an incredible loose term. What is 'serious'? What defines 'serious business'? Making money? Keeping customers happy? Having a happy staff? Looking for new growth opportunities? Growing brand awareness? Being traditional?

Thanks

{{ DiscussionBoard.errors[10784422].message }}

BigFrank

Banned 8 years ago

[DELETED]

{{ DiscussionBoard.errors[10784441].message }}

Chillidude

8 years ago

Originally Posted by BigFrank

I see that you are new here and I'll accept that as the reason why you don't understand that in my life and my world, the only thing that matters is my truth.

Woaw... Yes I'm new.

You're obviously done well for yourself. Congratz' I guess?

You're way of thinking though, seems to be... Hmm, to use a phrasing you might be familiar with; 'everything that is wrong with America'

But hey, that's just my two cents. And I'm free to think whatever I want, right?

Thanks
2 replies

{{ DiscussionBoard.errors[10784469].message }}

animal44 8 years ago

Originally Posted by Chillidude

And I'm free to think whatever I want, right?

Did you miss the reference to the Borg in Frank's sig...
- [ 2 ] Thanks
- 1 reply
Signature

People say nothing is impossible, but I do nothing every day.
What I do for a living
{{ DiscussionBoard.errors[10784477].message }}
- BigFrank Banned 8 years ago
  
  Originally Posted by animal44
  
  Did you miss the reference to the Borg in Frank's sig...
  
  lol. That only applies to my determination in business.
  
  Frank
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[10784493].message }}
  
  animal44 8 years ago
  
  Originally Posted by BigFrank
  
  lol. That only applies to my determination in business.
  
  Frank
  
  Ha! We know you're the Borg Queen...
  
  Thanks
  
  Signature
  
  People say nothing is impossible, but I do nothing every day.
  What I do for a living
  
  {{ DiscussionBoard.errors[10784575].message }}

BigFrank

Banned 8 years ago

Originally Posted by Chillidude

Woaw... Yes I'm new.

:-)

You're obviously done well for yourself. Congratz' I guess?

As far as I'm concerned, yes. I don't need to attempt to impress you with my achievements or possessions. I will if that would make you happy or you need something proven to you. lol

You're way of thinking though, seems to be... Hmm, to use a phrasing you might be familiar with; 'everything that is wrong with America'

I don't know why you would say that. I doubt you would ever find many others that share my opinions on anything. There is not much that I subscribe to as far as the masses are concerned.

But hey, that's just my two cents. And I'm free to think whatever I want, right?

Absolutely! Even when you are 100% wrong, I would never try to alter your beliefs. That's not my job. That's what life is for and it usually takes care of things, without any assistance from me. :-)

Frank

Thanks
1 reply

{{ DiscussionBoard.errors[10784480].message }}

Chillidude

8 years ago

Originally Posted by BigFrank

I don't know why you would say that. I doubt you would ever find many others that share my opinions on anything. There is not much that I subscribe to as far as the masses are concerned.

I based that on the following quote:

Originally Posted by BigFrank

... in my life and my world, the only thing that matters is my truth.

In which it sounds like you don't believe in any objective truths. Even if there is an objective truth, it doesn't matter if it doesn't correspond to the way you're thinking?

It might just come down to differences in our philosophical approaches to life though.

But I've been seeing quite a lot of this kind of thinking over the last few months in American politics. People who decide to not adhere to facts because it doesn't suit their narrative. It kind of bugs me.

Thanks
1 reply

{{ DiscussionBoard.errors[10784668].message }}

BigFrank

Banned 8 years ago

Originally Posted by Chillidude

I based that on the following quote:

In which it sounds like you don't believe in any objective truths. Even if there is an objective truth, it doesn't matter if it doesn't correspond to the way you're thinking?

No you don't get it. My way of thinking IS my truth. It's the only truth I'm concerned with as nothing else matters in my life. Why would I care about someone else's view of the truth? That's their view and they are completely welcome to it. It is meaningless to me.

It might just come down to differences in our philosophical approaches to life though.

I don't have a philosophical approach to life. I just put one foot in front of the other and try to make it to the end of the day.

But I've been seeing quite a lot of this kind of thinking over the last few months in American politics. People who decide to not adhere to facts because it doesn't suit their narrative.

One man's fact is another's pile of steaming horseshit.

It kind of bugs me.

Trust me. You'll get over it.

Frank

[ 1 ] Thanks

{{ DiscussionBoard.errors[10784709].message }}

savidge4

8 years ago

Originally Posted by Chillidude

Frank.... How come you're so against capitalizing on a current trend?

Because he is old.. because he does not understand that regardless of him going to his clients or not, HIS client may already have hoards of people right outside of their business due to Pokémon Go. Read the StarTribune article above.... HE the business owner did not instigate the action... and from reading the article, HE is not doing anything to capitalize on it.

Marketing for ME is about opportunity.. and regardless of age and business type and whatever else, there IS opportunity here. There is a small law firm in the small town I live in, that probably is seeing 200+ people a day at all hours of the day just kinda hanging out. why? Because the Pokémon APP has "selected" his location to give out red dots and some 3 headed something else or another.

We / They have set up power strips outside and open Wifi access. They semi keep an eye out at the crowd through out the day since it is blistering hot with heat index over 100 and invite those that look like they might need it a moment to come in and cool down. From time to time they are bringing ice cold bottles of water out to the crowd. they are SERVING their community.

The exact opposite in the town next to mine... The city building happens to be a hotspot for the APP. the City has decided to shut of all external power sources and close up the public access wifi ( that tax dollars actually pay for )

which looks better in small town USA's newspaper?

When dealt lemons you can have a sour face or make lemonade... I obviously prefer lemonade. You can call it PR, you can call it Branding.. either way the Law Firm is taking benefit with this fad, that over time will pay off. Kindness can go a long way.

Thanks
1 reply

Signature

Success is an ACT not an idea

{{ DiscussionBoard.errors[10784055].message }}

BigFrank

Banned 8 years ago

Originally Posted by savidge4

When dealt lemons you can have a sour face or make lemonade... I obviously prefer lemonade. You can call it PR, you can call it Branding.. either way the Law Firm is taking benefit with this fad, that over time will pay off. Kindness can go a long way.

There are many ways to make money, if that is your only concern. Sorry - this one is not for me. I just don't participate in fads, crazes or soon to be departed trends. I would never encourage any business owner to do so. Like I said, that's just me. If you are proud of what you do and how you do it - then go for it.

I'm very comfortable in my decision and don't feel as if I'm missing a thing, nor have I had anyone call me, looking to get involved in this. If they did, I would refer them to someone else to help them. I have no interest. I have enough money. :-)

Frank

Thanks

{{ DiscussionBoard.errors[10784353].message }}

David Cavanagh

8 years ago

Warriors,

Frank is not right... Frank is not wrong... it's just Frank's point of view for which he's entitled.

It's good we've all got our own feedback on what we see, hear and feel in life.

At the end of the day, the only truth is the end result.

David Cavanagh

PS... I've been around longer than 99% of you guys... and I don't need to prove anything either...

[ 1 ] Thanks
1 reply

Signature

Best Coaching Program -
High Level Individual Coaching & Mentoring

{{ DiscussionBoard.errors[10784836].message }}

BigFrank Banned 8 years ago

Originally Posted by David Cavanagh

PS... I've been around longer than 99% of you guys... and I don't need to prove anything either...

Somehow, I have a feeling that I'd be in the 1%. :-)

Frank

P.S. Frank is always right. Frank is never wrong. It's a gift. Don't hate me because I'm beautiful.
- Thanks
{{ DiscussionBoard.errors[10784886].message }}

onehalf

8 years ago

There are many published articles out there about local businesses gaining more profit because of Pokemon Go.

Businesses are already profiting from Pokémon Go | VentureBeat | Marketing | by James Parsons

Thanks

Signature

outsource business solutions

{{ DiscussionBoard.errors[10789703].message }}

DWolfe

8 years ago

A local town in Middlesex County had a pokeman weekend in late July. The local business put lures up to get people to come in. One was a local sporting goods store, another a pizza parlor and a few more stores did great in sales.

The event was featured in a local newspaper that went around to several towns in the area. The Chamber of Commerce was actively involved helping promote the small businesses in the area. It turned out to be a success, some of the stores were go to continue with promoting Pokemon Go the rest of this summer.

With the Summer winding down quickly you should be taking advantage of this. Once the Season changes this may die off after Labor Day. Unless you can do something to tie Pokemon Go players to visit local stores on the weekend. A few Fall Festivals or Restaurant weeks might be a good idea to promote.

Thanks

{{ DiscussionBoard.errors[10800785].message }}

writeaway

8 years ago

Keep in mind that Pokemon Go has logged its first recorded fatality (shooting in SF).

While that bit of news might keep the recent Pokemania going... eventually, it will fizzle out. Possibly sooner rather than later.

Thanks

Signature

Earn More Money with your AI IMAGES- FREE TOOL

{{ DiscussionBoard.errors[10802724].message }}

Pokemon Go to Local Businesses

Trending Topics

Best AI for spell checking & grammar (2024)?

Google Ads, landing pages, and Clickbank links

Carry out better target audience research

A Very Strange Internet Problem

YouTube gets shopping display tools and affiliate partnership updates