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The Weird Al Yankovic Social Media Case Study

by KinneyJ2014
3 replies
Over 3700 articles were written about him last week, which generated over 3 million social media shares.

And it paid off — Mandatory Fun debuted at #1 the Billboard Top 200,

If you want to increase demand for your products, you need to create great content — and lots of it!




http://marketingland.com/weird-al-ya...se-study-91975
#case #media #social #study #weird #yankovic
  • Profile picture of the author ghost209
    I'm not sure how this is helping anyone. lol.

    First, this article is from 2014. So it certainly didn't happen last week.

    Next.. Weird Al is signed to RCA records which happens to be one of the largest record labels out there. It's the same record label that Justin Timberlake, Britney Spears, Alicia Keys, Pitbull, Shakira, etc are all signed to.

    So they got money lol. They got millions of dollars to spend on each record and also have some of the best PR guys in the business.

    Also, consider that major record labels have an insane distribution network. They send out 1 press release and instantly 30,000 news sites are broadcasting it.

    And sure you can buy that kind of access.. but do you have $500k to spend on that media buy?

    Yes. releasing lots of quality content before launch helps build momentum and get exposure, but isn't that marketing 101?

    I have a lot of respect for Weird Al and the success that he's had.. But I'm not sure this is applicable or really provides value for most people.
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by ghost209 View Post

      I'm not sure how this is helping anyone. lol.
      It isn't - but that never stops anyone - ever!

      Frank
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      • Profile picture of the author DABK
        It's helped me. This line's made me laugh: "If you want to increase demand for your products, you need to create great content -- and lots of it!"

        I value laughter!


        Originally Posted by BigFrank View Post

        It isn't - but that never stops anyone - ever!

        Frank
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