Dry Cleaners With Seasons
Hello group.
I'm trying to help out my in laws business. They own a dry cleaners in south Florida. Do to their location and proximity to the beaches, alot of their clientele are seasonal snow birds.
I've been trying to rack my brain on how to get more business class customers or even more upper class who are not snowbirds. They have been burned by so any marketers who did not know what they were doing and did not understand the local demographics.
Just East of our location is an middle and upper class neighborhood. North of us is downtown area with businesses and waterfront condos. Further east, across the inter-coastal are the millionaires. West and south are mid to lower class neighborhoods.
Here are the current problems:
1. Most of our upper class have maids or building managers that screen their mail and doors.
2. The owners do not want to do coupons. several previous attempts at coupons resulted in current customer bringing them in only.
3. Their prices are competitive within a small area are cleaners and over priced for a larger area. They want to raise their prices.
4. 5 competitors within a 5 mile radius.
Additional information:
1. We run a route Mon and Thurs for the areas East of us and Tuesday for the areas West of us.
2. Known for their family business, owners on site, quality and spot removal.
3. Brand new state of the art facility due to a fire a year ago.
4. I manage their website and have begun SEO. They are currently 3 and 4 for their city terms. But not in the top 3 map pack yet. So I'm working on that. I believe this will result in some new customers, but not alot. Just not as many young business people in this area.
They say they have tried everything for marketing. But in reality, the marketing was bad or not demographic specific in the past. They have never run TV or Radio ads and have never done a Bag drop campaign, which is what I'm going to suggest first.
I feel the bag drop would be a good tool to use for the middle class neighborhood. I'm also working on a way to get into some of the yachting clubs near by. And I have no clue how to get those millionaires.
Any suggestions on other types of marketing I can do to bring in more people? Thanks.
I'm trying to help out my in laws business. They own a dry cleaners in south Florida. Do to their location and proximity to the beaches, alot of their clientele are seasonal snow birds.
I've been trying to rack my brain on how to get more business class customers or even more upper class who are not snowbirds. They have been burned by so any marketers who did not know what they were doing and did not understand the local demographics.
Just East of our location is an middle and upper class neighborhood. North of us is downtown area with businesses and waterfront condos. Further east, across the inter-coastal are the millionaires. West and south are mid to lower class neighborhoods.
Here are the current problems:
1. Most of our upper class have maids or building managers that screen their mail and doors.
2. The owners do not want to do coupons. several previous attempts at coupons resulted in current customer bringing them in only.
3. Their prices are competitive within a small area are cleaners and over priced for a larger area. They want to raise their prices.
4. 5 competitors within a 5 mile radius.
Additional information:
1. We run a route Mon and Thurs for the areas East of us and Tuesday for the areas West of us.
2. Known for their family business, owners on site, quality and spot removal.
3. Brand new state of the art facility due to a fire a year ago.
4. I manage their website and have begun SEO. They are currently 3 and 4 for their city terms. But not in the top 3 map pack yet. So I'm working on that. I believe this will result in some new customers, but not alot. Just not as many young business people in this area.
They say they have tried everything for marketing. But in reality, the marketing was bad or not demographic specific in the past. They have never run TV or Radio ads and have never done a Bag drop campaign, which is what I'm going to suggest first.
I feel the bag drop would be a good tool to use for the middle class neighborhood. I'm also working on a way to get into some of the yachting clubs near by. And I have no clue how to get those millionaires.
Any suggestions on other types of marketing I can do to bring in more people? Thanks.
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