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Do stock brokers use direct mail?

by Delta223
7 replies
I'm thinking of making this group my target audience for a mail based marketing system. But no competition gives me pause that this market is viable.

Does anyone have any experience working with stock brokers in a marketing capacity? Are they bound not to advertise via mail? Are there any other reasons why direct mail based marketing (online or offline) might not be preferred compared to the phone?

Thanks
#brokers #direct #mail #stock
  • Profile picture of the author DavePalermo
    The main way stock brokers get new clients is cold calling.
    Calling on people with money is the fastest.
    But if you want more information on this subject, read here:
    FINRA.org

    And if you saw the movie, Wolf of Wall Street, it was companies like that that created regulation in advertising in the first place.
    (Not badmouthing Jordan Belfort)

    I don't know, personally of anyone wanting to consult stock brokers. I know people in the industry and nobody is doing what you want to do.
    I say go for it but know the rules and what a potential client wants.
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  • Profile picture of the author dnick
    Stock Brokers I'm not to sure I agree with DavePalermo on this one. However financial planning and investment firms would definitely have a need for your type of service. Insurance Agents as well are always in need of leads. Plus a life agent operates on the fringes of investments with universal and / or variable life polices and annuities.
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    • Profile picture of the author GordonJ
      Originally Posted by dnick View Post

      Stock Brokers I'm not to sure I agree with DavePalermo on this one. However financial planning and investment firms would definitely have a need for your type of service. Insurance Agents as well are always in need of leads. Plus a life agent operates on the fringes of investments with universal and / or variable life polices and annuities.
      00
      Do you know of ANY stock broker using direct mail?

      I do agree with DavePalermo. But, I also agree with you and the need in those other areas, financial planning, investments and insurance industries.

      But, not stockbrokers. One reason, too busy and too fast, mail is too slow.

      GordonJ
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  • Profile picture of the author DavePalermo
    Mail is too slow.
    But for high net worth individuals, the ideal client, it probably won't cut it.
    I know Dan Kennedy had a course on bagging high net worth clients.
    https://gkic.com/blog/wdtw-how-to-fi...deal-customer/
    (not an affiliate link)
    It's how to find the ideal customer.

    But if you insist on using mail, also refer to Mr. Kennedy, he is the master copywriter when it comes to this.
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  • Profile picture of the author daniel27lt
    Yes, some do this but it is costly for them and is cheaper cold calling. Plus they can get into someones head better by talking to them
    Signature
    Download Free PLR Products to give away to build your list. Find all the most up-to-date PLR on the market.
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  • Profile picture of the author yukon
    Banned
    Lol, stock brokers in 2016.






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    • Profile picture of the author George Schwab
      Originally Posted by yukon View Post

      Lol, stock brokers in 2016.
      September 30 = dollar will implode by 4 pm

      goodbye stock market, it has been fun while it lasted
      Signature

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