110 Cold Calls Results

Your script smells, no stinks as a SALES call. You will need to make 500 of these (probably) to even get one interested. Why? It is all about you and your selling. "Your Digital Marketing efforts"... what does that mean?

What are you trying to do with these cold calls, what services are you actually offering? Web redesign? SEO? How do you know who to ask for when you call? What is that source?

Why lock out the gatekeeper, you'll find a lot of professionals who treat her/him as the DECISION maker, until they tell you otherwise. You can engage them, rather than trying to get around or through them, make em part of your team.

Let us know what results you want, and what you are offering and I'm sure we all could help you come up with a better script than that, OK?

GordonJ

Don't say we are "in the area" ... Tell them you are a locally owned web development company that specializes in driving more leads/traffic/sales to other businesses. Then ask if you could set a meeting to discuss.

Be ready to show them some examples where you did this.

If you are using this exact same script for your calls there are some things i would suggest you to change.

I would introduce myself first avoiding whoever is answering to have to ask. If they ask you to leave a message leave a message with your contact information, do not push to hard. Also try to be transparent and avoid saying you have important information about the website!!! You are trying to establish trust and this is not the best practice to do it.

We are doing cold calls too. We came up with a free offer to help them.. as the first step. Something the gate keeper can say yes to.

We are about 2 yes out of 100 giving away the initial service. If we can close one of them, we will be happy.. but not sure yet. New campaign.

Try and think of a value you can bring to them.. before you meet with them. I have read that is key with cold calling.

Keep us posted on how things go

Here's the anatomy of a good cold call:

1. Introduce
2. Make a big claim
3. Ask when you can meet at least 3 times

You unfortunately sound like every telemarketer on the planet with that script. There is no differentiation between you and another salesperson.

Ask them questions that hurt them (figuratively, of course). An example of this would be "have you given any thought to doubling your sales?" instead of "Have you ever bought web design services?" or whatever you're doing.

Here's a sample script I use for SEO services:

hello, name?

real quickly, i was wondering if you could help me.

i'm michael from ______ and im calling about your advertisement on ___. are you the one in charge of that?

yes: Okay great. The reason why I'm calling is because I can help you DOUBLE YOUR AD CONVERSIONS for
NO MONEY by just making a few changes to your website. Have you given any thought about DOUBLING YOUR SALES RECENTLY?

if owner not / not in charge available: Okay, well the reason why I'm calling is because I can help your boss DOUBLE THEIR AD CONVERSIONS for NO MONEY by just making a few changes to the website. In your best opinion do you think that's the kind
of thing they'd be looking to get into?


Great, and if I could show you in 10 minutes THERE how we can fix this and possibly double your ad sales wouldn't you want to see how you can get that done?

Qualify:

yes: Super, I'm sending it over now (assume follow-up consent and get name & email here)

1. Question, what are your two biggest business problems right now?

2. Have you given any more thought into your online marketing like SEO?

3. Okay great. Watch the video, let me know what you think and have a nice day.

So in this case I'm leaving them with info, scheduling an appointment and not asking for permission to go there really. I'm kind of just telling them hey we're going to pretty much help you destroy your competition.

And when they ask about the "no money" part, I tell them charge it to a credit card and the new customers will pay for it.

And how will you "double" ad sales? Simple, you will just make their non-responsive website responsive. You've already done it at that point because more than half of all internet users browse from a cell phone now.

This is ideally suited for a "first sale" and a low-dollar service to get you in the door and then sell high-dollar SEO services later. Treat the entire process as a sales seminar and for God's sake, bring some genuine value to your voice would you buy from you?

There are some good example scripts here. The best advice I can give you, after 23 years of straight commission sales experience, is you need to find one thing that works, and stick with it. Your sales ability will grow, with the more experience you gain. There is a ton of resources online for learning sales, there is no right or wrong way. You will have everybody tell you "not" to do one thing, or "do it this way", the bottom line is everybody's personality is completely different. While the script can be important, there is a reason why a top sales closer can close sales on any script. You need enthusiasm for your product, energy transfers over the phone, if your not excited about your product, someone that knows nothing about will not be. Confidence, again this comes across to another person, have confidence in what your selling, and your prospect will sense this. Positive attitude, make sure every call is a learned experience, not a "failure". If somebody is not interested, just ask why not? You might be surprised by the answer, and you might still gain a sale. Any variation of this works great...."Let me ask, because I do this for a living any feedback about our service really helps me, and the company, what is it about our service are you not interested in?" Sometimes, they just didn't hear everything, or misunderstood something, which in turn opens up the conversation to helping them with your service. Sometimes they just don't need the service. You will also start getting a better idea what your prospects are looking for, and you can better adjust your script as time goes on.

Don't give up, and have fun sharing the fun and joys of telemarketing to the world!!! =)

Or you could fight through the fear, get off your ass and go out in person.

I can close (not just get an appointment with) 20-30 in-person sales calls out of 100.

Using the phone is a joke if you're going after local clients.

You can up your conversions if you can get the actual person's name, number/email of the appropriate person instead of calling office clerks.

Hi Rekoob,

Is this something that you're still having problems with? If so, please ping me a message as I would be happy to jump on a Skype call with you and give you some pointers to improve your initial interaction with potential clients.

From 110 calls, you should be expecting between 3 - 5 meetings as a minimum.

Just to clarify, I'm not trying to sell you a product or service; I would just be happy to connect and help you.

Regards,

Chris

Without going into a long spiel... You need a better script.


"Better" does not mean "complicated" or "Wordy", it just means "Better".


Trust me, I'm a pro. Yes, you can tie a note around a dogs neck and send it to enough houses, and someone will say yes. That's the law of large numbers... However, you can bend that law to your will, and make more sales with less contact by adhering to successful sales principles within your pitch ..., of which, very few exist in this current script.

Never "ask when you can meet" Not one time or three times....


Always just tell them your schedule , and what you have open... then give them a choice of what time is best for them out of those options... offer THAT "up to" 3 times.


Also, never even do that until you have confirmed some level of interest.


May come back here and illuminate... if its called for.


Yes you can succeed, but you will be hard pressed with this script.


-JD.