What is the best way to offline market my restaurant?

by maravilladsouza Banned 34 replies
Hello, I have a restaurant and I run that in my city. I want that more people gets engage here and we want more traffics in our restaurants. What is the best offline marketing ways and hacks that really works for business?

Thanks.
#offline marketing #marketing #offline #restrurent #ways
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  • Reviews - Yelp using a checkin for a discount, Groupons, just a few quick ideas..
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  • Profile picture of the author animal44
    You need to define who your audience is.

    A burger joint will have a different strategy than a top-of-the-range restaurant.

    Once you define your audience, then you can figure out how to reach them...
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  • Profile picture of the author moneymagneto
    Probably Groupon - and then print out flyers with the Groupon offer as well. Make sure you are getting positive reviews online.
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  • Profile picture of the author sunsetcoder
    I have seen some of restaurants in my city use pamphlets with some free offers coupon in it and they are getting good leads from it.
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  • Profile picture of the author EugeneWHZ
    I think that better is advertising in the business centers, special offers for launches etc. That is the best way as fro me.
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  • Profile picture of the author Tabassum
    It is very hard to grow a business through offline marketing in this digital web world.
    You can probably use television advertising as the offline marketing tool.
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  • Profile picture of the author Digitallabz
    For restaurants I'd give out flyers with discount codes or group discounts and try to distribute it to offices near the area!
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  • Profile picture of the author McGruff
    Offline? postcard mailers are effective, as described in Bob Ross's 9x12 system.

    Another unique offline method to consider --Go to Local hotels and inquire about leaving menus/coupons behind counter, and ask about in-room directories and consider advertising in them where you offer discount/coupon for those who show room key.
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  • Profile picture of the author mogamre
    Some offline marketing ideas for restaurants: billboards, mobile billboards, group discounts, support local events, unique discounts for holidays, create strategic or cross promotional partnerships with non-competing businesses.
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  • If you want to do the offline marketing of Restrurent simple ways to do marketing.

    1 firstly you have to make some pamphlets of your business and of you USP. do you know what is USP. Unique selling proposition it is the way which will attract the most costumers in your restrurent They will seen the best quality and quantity in your restrurent they attract automatically.

    2. if you are start up you should have measure your prices low because low price also can a reason to attract.

    3. you can also Print the the cards of your restrurent it will also give a push up to promotion.

    Thanks.
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  • Profile picture of the author AnamikaDubey
    Focus your attention on the following groups that relate to your business:
    TV and radio personalities (actors, musicians, reporters, etc.).
    Marketing experts that have a better reach and more knowledge than you do.
    Bloggers and social media celebrities (Facebook, Twitter, Pinterest, YouTube, etc.).
    Business owners who sell related products that would mesh well with yours.
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  • Profile picture of the author sunsetcoder
    Another way to advertise your business is to offer some festival discount to attract people. Or may be free home delivery ideas using pamphlets is good one too
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  • Profile picture of the author jstdremn
    I know of an app that is meant for just that. You can customize it to your restaurant. Mobile is the way everything is going and if you want your restaurant to get more customers and then keep them coming back, this is a really slick method. The app, which is your restaurants mini website, comes with a custom QR code that you can place on things like your menu, table tents, next to your cash register, on receipts, etc. and when people scan your QR code then they are prompted to download your restaurants app. The app comes with 24/7 text messaging and push notifications, plus two way communication so your customer can interact with you and the content on the app. You push specials, sales, free delivery promos, etc. to everyone that has subscribed to your app. They can even access your menu and order via the app. It's all entirely up to you. Get this.... it's a silly little $14.95 a month! This is exactly what the app was built for. Would love to give you more info. Contact me if you'd like more.
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    • Profile picture of the author Claire Koch
      I just managed to see this months ago. Didn't realize its an offline thing because it seemed to me it was put out by a mlm company. The interesting thing about it is that the owner could work the mlm and ultimately get it for free in the end. Or am I talking out of my hat lol. I don't think 14.95 a month or any monthly fee is a silly little price though. Everything you pay for adds up but if you could get enough people to go into the mlm with you then that would work. plenty of other businesses world wide might be into that.


      Originally Posted by jstdremn View Post

      I know of an app that is meant for just that. You can customize it to your restaurant. Mobile is the way everything is going and if you want your restaurant to get more customers and then keep them coming back, this is a really slick method. The app, which is your restaurants mini website, comes with a custom QR code that you can place on things like your menu, table tents, next to your cash register, on receipts, etc. and when people scan your QR code then they are prompted to download your restaurants app. The app comes with 24/7 text messaging and push notifications, plus two way communication so your customer can interact with you and the content on the app. You push specials, sales, free delivery promos, etc. to everyone that has subscribed to your app. They can even access your menu and order via the app. It's all entirely up to you. Get this.... it's a silly little $14.95 a month! This is exactly what the app was built for. Would love to give you more info. Contact me if you'd like more.
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      • Profile picture of the author chemo38
        Originally Posted by Claire Koch View Post

        I just managed to see this months ago. Didn't realize its an offline thing because it seemed to me it was put out by a mlm company. The interesting thing about it is that the owner could work the mlm and ultimately get it for free in the end. Or am I talking out of my hat lol. I don't think 14.95 a month or any monthly fee is a silly little price though. Everything you pay for adds up but if you could get enough people to go into the mlm with you then that would work. plenty of other businesses world wide might be into that.
        Have you ever known a restaurant owner that wanted to work an MLM?
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  • Profile picture of the author TrumpiaTim
    Definitely worth looking into implementing mobile marketing for the restaurant.
    This includes everything from:

    - Mobile website for easy browsing on phone devices
    - SMS text messaging club to build a loyal base of customers who you can text out promotions, new items on the menu, and text coupons
    - Potentially develop a custom mobile app

    Your customers are on their phone consistently and a mobile strategy can be fairly cost effective to put together as well
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  • Profile picture of the author marktman571
    Originally Posted by maravilladsouza View Post

    Hello, I have a restaurant and I run that in my city. I want that more people gets engage here and we want more traffics in our restaurants. What is the best offline marketing ways and hacks that really works for business?

    Thanks.
    Put up ads on benches, buses and on public billboards. Also list your restaurant on yellow pages and run advertisements on radio and television. Arrange different events at your place from time to time with a certain theme for example salsa night,Halloween night or some kind of gala. Then use these events to market your restaurants on social media sites to spread the word so that more people visit. Set up these events on weekends to reap the most benefits.
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  • Profile picture of the author james flynn
    Originally Posted by maravilladsouza View Post

    Hello, I have a restaurant and I run that in my city. I want that more people gets engage here and we want more traffics in our restaurants. What is the best offline marketing ways and hacks that really works for business?

    Thanks.
    Start up a catering business by using your restaurant's name and try holding up different important yearly events at your location e.g new year, halloween etc. Try promoting these events on different social media platforms like facebook or twitter. It will spread your restaurant's name among many social circles.

    Cheers
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  • Profile picture of the author drschool
    You can get better reach ...bang for your buck... from digital and social media campaigns rather than traditional offline marketing methods. Its so much easier and cheaper to connect with people online these days so why spend money on offline marketing?
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  • Profile picture of the author razzdazzle
    One of the best ways to market a Restaurant is through Google Maps/My Business. Here's some stats from just 1 of my Restaurant clients in the last 30 days.

    181,273 - Impressions on Google Search
    1,885 - Clicks to website
    719 - Driving directions to location
    159 - Clicked Call Button


    If you're looking for Offline only... Menu Mailers work great... Who doesn't keep a stack of menus in their house for future takeout/delivery orders.
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  • Profile picture of the author razradv
    One of the best way is to print out flyers with some discounted offers and once they arrive in your restaurant, you need to give your customers a small gift just like pens, keychains etc with your restaurant name on it. You can request them to like your restaurant page too.
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  • Profile picture of the author Robert Bridgen
    Put out a flyer saying eat here and every 3rd person eats for free. Or save 30% this week end only. Lots of ways to generate traffic. Robert
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  • Profile picture of the author 3456poppy
    I think that better is advertising in the business centers, special offers for launches etc
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  • Profile picture of the author Mdshohidulislamrobin
    Banned
    Idk..But you can try my suggestion at least few of these -
    1. Hosting events
    2. Engaging with bloggers
    3. Advertising
    4. Participating in Food Festivals
    5. Food Guide Listing
    6. Distributing Pamphlets
    7. In-house restaurant marketing
    8. Partnerships
    9. PR
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  • Profile picture of the author trevordd
    I guess some printed products and maybe different promotional items are a great way to promote some local businesses too. I like using promo gifts like lapel pins for my store, and I think that it is a must-have for every business owner
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  • Profile picture of the author sbishop
    I have a friend who owns a restaurant. He has billboards, radio, and TV ads. He told me that he use to struggle with the restaurant, but one he started advertising with the above methods his sales skyrocketed. Even though he only had 1 location, most of the people i meet know of his place.

    He told me that many other restaurant owners come to him asking his secret. They almost always disregard his advice to advertise, saying that it does not work. He told me that they are still struggling and he is making money!
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  • Profile picture of the author xlfutur1
    Create weekly lunch specials and call all businesses within a 1.5 mile radius of your restaurant and ask permission to fax them your specials. Most will say yes, some will say no. Call until you have 100 to fax to. Every Monday morning fax your lunch specials to those 100 businesses. You can do this online for about 3 cents each. So for $3.00 you have put your lunch specials in the hands of ALOT of people that have to do something for lunch. If you have a good restaurant and your lunch specials are compelling you should be able to do well.
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    • Profile picture of the author Ron Lafuddy
      Originally Posted by xlfutur1 View Post

      Create weekly lunch specials and call all businesses within a 1.5 mile radius of your restaurant and ask permission to fax them your specials. Most will say yes, some will say no. Call until you have 100 to fax to. Every Monday morning fax your lunch specials to those 100 businesses. You can do this online for about 3 cents each. So for $3.00 you have put your lunch specials in the hands of ALOT of people that have to do something for lunch. If you have a good restaurant and your lunch specials are compelling you should be able to do well.
      Yep. And someone looking to make a little money at this could do the same thing for 10 - 15 non competing local restaurants.

      Fax is better than email in my experience. Faxes get picked up and handled almost immediately.
      Email? Not so much.

      The list of businesses that you are faxing to is a goldmine, IF you work it.

      Ron
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  • Profile picture of the author Robert Ancill
    You got local online sites to market, but marketing your restaurant through a marketing organization is always an efficient option.
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  • Profile picture of the author Grahamyellop
    The very best thing to attract visitors in your restaurant is to give some freebies or discount offers. Travel in local buses and use your restaurant logo print tshirts.
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  • Profile picture of the author brookeharper08
    Offline marketing can be quite expensive for a restaurant -- compared to online marketing, of course.

    If you really want to go for offline marketing, you can place your restaurant ad on taxis and public buses. Those tend to get the most exposure in my experience.
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  • Profile picture of the author imagetypers
    Tying up with colleges/ high school/offices etc. No hacks. Juts go and talk to them.
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  • Profile picture of the author fratt55
    hey there

    any franchise business is a winner

    a franchiser business is a business in a box...proven never fail no matter the location

    franchiser have step by step instructions that you follow as you make money..you never have to
    create any thing ...every thing is already done for you

    ok talk soon
    sam f
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    • Profile picture of the author DABK
      Ok. So?

      .
      .
      .
      Originally Posted by Tabassum View Post

      It is very hard to grow a business through offline marketing in this digital web world.
      You can probably use television advertising as the offline marketing tool.
      Originally Posted by fratt55 View Post

      hey there

      any franchise business is a winner

      a franchiser business is a business in a box...proven never fail no matter the location

      franchiser have step by step instructions that you follow as you make money..you never have to
      create any thing ...every thing is already done for you

      ok talk soon
      sam f
      {{ DiscussionBoard.errors[11114094].message }}
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