Are physical stores dying?
But now physical stores could be the next victim of Social Media and the internet, that dangerous couple has already killed the newspapers and it has also fatally injured the TV and the Radio Stations, evidently they are not fully satisfied yet.
Ecommerce is completely changing the way we consume and buy, and this is having some great impact in the way cities are organised, a lot of studies show that the amount of people that go for a walk in commercial zones is getting smaller every year in the biggest cities, shopping centers are also reporting that they are receiving less and less people.
You can even see this four your self, if you go out for a walk in your city, you will see that a lot of stores are closing down, and the "rent" sign is everywhere, people still walks the street of course, but they dont buy in the stores.
Some say this is because we still havent get out of the last economic crisis, specially in the first world, but is that really the only explanation?. I believe is not, that the changes in consumers behavior and the influence of internet are also to be blame (or thanked to, depends on which side you are).
Apparently the biggest victims of this tendency are banks and fashion stores.
People dont buy thinks the way they used to do, Ecommerce is growing at gigantic steps, people will rather buy something from an online store, than from a physical one.
There is a social segment that also has a lot be blame for in this crisis, yes, you guess it: the millennials.
Millennials will rather expend their money on experience and not on real products, the main items they consume are trips and food, and not clothes or even technology (although technology still has a big place for them), this also explains why the food industry keeps creating more food places, while other industries are closing them down.
It also explains why apps like Yelps have so much success in many countries.
Does all this means physical stores will die? No, absolutely no, because newspapers and the tv hasnt died either, they just need to adapt.
If millennials are looking for experiences, well, then lets give them experiences, people who own physical stores need to think about this, they need to find the way for making their stores appealing for millennials.
Wanna know what is a good example of that? book stores, a lot of book stores have included a coffee store on their stores (millennials love coffee), and thats a great way of attracting them.
I believe this is a challenge, those who are creative and are up to it, will triumph.
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Ron Lafuddy -
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