Make your business card unique so people remember you

You know having a business card is essential, but how much thought have you put into the design of your business cards?

Sure, the only things your business card absolutely needs are your name, job title, contact information, and your company's logo, but taking the time to design a truly unique card--whether it's unique because it's an unusual shape or because of the graphics themselves--will help you stand out from other business people, especially if you're in marketing. After all, if you market yourself in a unique way, you've shown that you're more likely to have initiative when marketing other people's products.

So how can you make your card stand out from others? Here are a few ideas:

1) Change up the colour scheme

Almost all business cards are white or an off-white that is almost beige. Make your card a different colour--or even use your company colours to make it especially vibrant. As long as you make sure your text is still highly visible, people will enjoy your colourful cards.

2) Use a custom font

Standard fonts are great and easy to read, but have you considered using something completely different for your business? You can either hire someone to create a font for you or go to a site like www.dafont.com and download one.

3) Add product images

You can add a single unique product image to all of your cards or use a site like www.moo.com to get cards printed with a variety of product shots on the back. They do cost a little more than your standard pack of cards from VistaPrint but the paper is high quality and moo.com cards can easily be customized. Moo.com is particularly great if you sell a lot of physical products because you can get a set of cards which display all of your different products.

If you don't sell a lot of physical products you can still use images related to your brand to make your cards unique. Just think about all the images that tie into your brand. Any artwork you've already commissioned for your business can be used. And it might not even be directly related to your brand--I once received a card from a freelance programmer that was black with white text and space invaders surrounding the person's name and contact information.

4) Give yourself a cool title

You could just be a CEO or a programmer. Or you could be a Chief Instigator or a Creative Technologist. Your job can be marketing, or it can be Growth Hacking Professional. Find a way to say what you do that plays up your skills and rolls off the tongue easily. A title that sets you apart from other professionals who do similar work.


5) Use special paper

Of course you're going to use high quality paper or card stock, but have you ever considered getting special paper? Moo.com offers a variety of paper types including "Luxe", which has a fantastic texture and beautiful colour seams(you can choose from a variety of colours during the design process). This paper is significantly more expensive than their regular card paper but it's also incredibly durable and attractive. If you can afford to spend a little bit of extra money this is a great way to make your cards stand out.

Have you ever considered customizing your business cards? How would you like to make your cards different?