Local Marketing - How best to market this?

Sounds like something local newspapers would eat up.

Sorry but how does this help warriors make money? the main board is for discussion you would be better off deleting this thread and start on in the off line sub forum

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Sorry your (legitimate) thread started a sideline discussion. Back to the point. My $0.02's worth is to say "stop using Weebly and build a proper website" I have nothing against Weebly - it produces great looking sites, but for organic traffic my experience has been it's very limited SEO capabilities make them difficult to rank. You have a proper business so do what others do and give it a decent professional website. Wordpress is probably good enough and with its huge choice of themes and plugins you could make a big step up with your web presence.
Get yourself your own domain name if you don't already have one and build your brand. And then start looking at your social media presence. Got a FB page? Get one - cost nothing. Then read up on how to promote yourself on FB. Not sure if LinkedIn would work for your demographic but it might.
I'm sure others on here will have some great ideas to help you.

Its literally time to step up your game... You have great potential to be bought out... the idea sounds that good.

Keeping that in mind... you have to step up to legit. Proper website, face book twitter etc. you need to get to big boy level quick. The question you asked is it scalable... think of it this way for a moment.. if the idea that spending 20 minutes to build the app for each village community seems scalable to you, then building the corresponding page should be no different. an additional 20 minutes.. maybe an hour per community... if its just you, then 8 a day 56 a week 2912 a year.

The things you are not doing. I would be reaching out to each of the communities themselves. Most communities have a website, and your product is a perfect piece to draw visitors to these communities.

I would get "rack cards" printed ( I will bet they are called something else in the UK.. most hotels and places of interest have racks filled with 1/3 sheet flyers and brochures with things to do places to go ) and find a way to get them where they need to go ( hotels, visitor centers etc)

The short of it.. you can look for short cuts or just get it done.

I would say you are sitting on a big payday if you follow through and get it done - Best of luck!

Thanks to all who have positively contributed - I'm finding your comments extremely useful.

I've dabbled in FB ads before - we have obtained sales so I know our audience live on FB, but we only just about broke even.

I probably need to understand how to market on FB better - I feel the hyperlocal approach could work if executed correctly

I think the hyperlocal suggestion is a really good idea and the way to go. Maybe local radio advertising? It doesn't need to be very expensive. Whichever way you choose make sure you track the results otherwise it will be money thrown away

Most towns and cities have some form of 'whats on guide's or multiple guides.

The rack ideas great and you could also get in touch with tourist centres and libraries.

Can you growth hack the game and get players to recommend friends (post high scores on their social media etc).

Twitter desktop allows you to search within a certain distance of a postcode. That may prove useful.

Could you organise meet ups?

I might think about doing ppc around murder mystery nights that are already taking place in the area.

Sorry that's all train of thought and may not be helpful.

How about giving away a small part of your App free try for 1 month full then it shuts down . Or have part of the game to play more you have to upgrade Robert

Have you considered social media for you local area? What about things like Groupon? These are only ideas

To me, it sounds somewhat like the chicken vs egg problem. You want to expand into other cities with local marketing, but you need to develop the game in that city first. But you don't want to develop the game for cities if you don't expect their to be traffic.

Here is probably what I would do:

1. Expand the game to the top 20-30 major cities in the U.S. (Los Angeles, Chicago, New York, etc.) where most of the population is located. If what you say is true (20 minutes per city), this should take you about 10 hours of work creating the games for each major city.
2. Create a page on your site for each of the major cities.
3. Target local event calendars and/or Groupon/Living Social/Craigslist sites.

Make the investment creating apps for major cities and expand your opportunities for new clients. If you don't want to build organic traffic, you can still scale with the Groupon model. 100 sales at 50% price is still better than 10 sales at 100% price.

Social media is a great place for you, Facebook (first and foremost), instagram, Tumblr, Pinterest. Also setup a YT channel and show the game being played. Add this to the other good ideas above and you should do awesome!

Use Google Adwords, create specific parameter of your location/city and targeted keywords. With this way, your app can be found easier and visited by local traffic only with low cost per click. Boost your brand via social media promotion as well, it's free but take time longer depending how good your promotion strategy.

Hi UKCopyKing

Have you tried running a Mobile App Installs campaign on AdWords?

It's a great way to promote a mobile app and if you have a great game it's likely to go viral very quickly if you are promoting it.

https://support.google.com/adwords/answer/6309936?hl=en



HTH,

Don Burk

Hey Everyone

Thanks so much for contributing - It's been really helpful.

We went down the real-life event route - using FB events and Meetups locally. It's going incredibly well so far.

All the best,

Trev

Hi..
Social media is a best way to promote your business in local market.