Who's your perfect client?

by James Foster 27 replies
Let's pretend I'm a genie and I can give you the absolute perfect small business client.

Who is that for you?

Is it a client who comes to you in bound from a direct response piece (mail or online) and pays you monthly with little or no contact?

Is it a referral from a current client, who you can talk to often (high touch) and help them grow like a family member?

Or is it something/someone else entirely?
#offline marketing #client #perfect
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  • Profile picture of the author Claude Whitacre
    Originally Posted by James Foster View Post

    Let's pretend I'm a genie and I can give you the absolute perfect small business client.

    Who is that for you?

    Is it a client who comes to you in bound from a direct response piece (mail or online) and pays you monthly with little or no contact?

    Is it a referral from a current client, who you can talk to often (high touch) and help them grow like a family member?

    Or is it something/someone else entirely?
    A referral from an existing client.

    Clients brag. And a client that brags about your service...gives lots of information, like how much you charge, what they get, how long it takes...

    I ask clients, "Who have you talked to about the service I provided?" That's who I want to see. That's the ideal prospect.. If they know what you charge, and what you do, it's a huge plus.

    And a great added bonus in selling, is that this referral only knows one other business owner that you have talked to...and he bought from you. So "buying from you" becomes the expected outcome.
  • Profile picture of the author dave147
    My perfect client is someone who pays me on time every time! and who understands what I'm doing for them.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by dave147 View Post

      My perfect client is some who pays me on time every time! and who understands what I'm doing for them.
      Good point. I should have added "A client that pays me in advance, and has managed expectations".

      The "paid in advance" thing is key. Even if you work on a monthly charge, charge them at the beginning of the month, for that month's service.

      I can't remember ever losing a client over this.
    • Profile picture of the author BigFrank
      Banned
      Originally Posted by dave147 View Post

      My perfect client is someone who pays me on time every time! and who understands what I'm doing for them.
      When you find one of those - give them a medal.

      Frank
  • Profile picture of the author overy
    the perfect client is whoes behaviour is nice and gave payment on time...
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  • Profile picture of the author laurencewins
    I agree with several others in here. I have 2 ideal regular clients right now.
    Both prepay. Both trust me 100% with zero complaints.
    One of the 2 was my first customer when I started 7 years ago.
    The other started with me 4 years ago.

    Other than that, I look for advance decent payments, clarity on jobs,
    niches I know a lot about and ones I can also now consider as friends.
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  • Profile picture of the author BigFrank
    Banned
    Always a referral. They have generally been forewarned of what a pain in the ass I am to work with but that I'm worth it because of what I produce and my competitive pricing in my local market.

    Cost of acquisition? $0.00.

    Frank
    • Profile picture of the author Ron Lafuddy
      Originally Posted by BigFrank View Post

      Always a referral. They have generally been forewarned of what a pain in the ass I am to work with but that I'm worth it because of what I produce and my competitive pricing in my local market.

      Cost of acquisition? $0.00.

      Frank
      Yeah, Sure, $0 acquisition costs, BUT...what are you paying them to STAY once they EXPERIENCE what a PITA you are to work with?

      I can't help feeling it's not enough.

      Ron
  • Profile picture of the author katongole
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  • Profile picture of the author CFamm
    My perfect client (dog walking and sitting):

    34-54 year old woman
    married
    both her and husband work
    1 dog
    2 small children
    slightly liberal politics
    born out of town
    previously owned at least 1 other dog
    has been consuming my content for over 2 months
    subscribes to at least 1 self help forum/magazine/provider
    ranks time with her children as a very high priority
    did NOT get the dog as a "practice" child
    spends regular time with their dog

    Since trying to find out more about the psychographics of my best clients and the best clients of other businesses like mine I've had much more luck attracting those clients quicker and more cheaply.
    • Profile picture of the author glioma9
      Originally Posted by CFamm View Post

      My perfect client (dog walking and sitting):

      34-54 year old woman
      married
      both her and husband work
      1 dog
      2 small children
      slightly liberal politics
      born out of town
      previously owned at least 1 other dog
      has been consuming my content for over 2 months
      subscribes to at least 1 self help forum/magazine/provider
      ranks time with her children as a very high priority
      did NOT get the dog as a "practice" child
      spends regular time with their dog

      Since trying to find out more about the psychographics of my best clients and the best clients of other businesses like mine I've had much more luck attracting those clients quicker and more cheaply.
      This.

      I did dog walking with two dogs for someone for a part time job and she comes home from work in the afternoon. I like how she trusts me and my service because we are also neighbors.
  • Profile picture of the author Aditya Bajaj
    Its all about payment and appreciation the work we do is fantastic we are service leaders and have strong case study's to prove our success. We are starting to get good ones. The perfect client is one who is on the same page and puts its trust in you. He ensures you are well paid for the time and paid on time.
  • Profile picture of the author DABK
    Me. I'm my perfect client. Not only am I tall, dark and handsome, I'm also suave, debonaire.


    Originally Posted by BigFrank View Post

    When you find one of those - give them a medal.

    Frank
    Waaaay ahead of you. I gave me that medal years ago.
  • Profile picture of the author Mdshohidulislamrobin
    Banned
    My client is perfect..He's really helpful to me and my job in every space..And he pays me good amount according to my work..

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