Let me explain the situation I'm facing.
I work in a F&B distributor for a wide range of healthy and natural drinks.
We distribute to one of the largest hypermarkets in my country.
There are very high fees for renting a space in the chiller where we display a particular brand.
Now after calculating the year expenses and revenue for only that one brand, it seems like we have made a yearly loss of $7,000 only because of the chiller situation, needless to say that customers usually don't buy it to drink it instantly, but they use it later so there is no dire need of selling it chilled in the hypermarket.
Now what I want to do is give up that chiller space which costs around $25,000 per year and somehow redirect customers who used to buy from chiller to the shelf space.
My question is how to do it? How to inform customers that products are only available now at the shelf?
I do have a team of promoters, design and printing agency.
Should i put some wobbler, design on floor, send the promoters to stand next to chiller?
What do you guys think?
Will appreciate if you brainstorm together, maybe we can come up with some new ideas and pick the most effective one.
Thanks in Advance.