So how WOULD you sell me this pencil?

by joe golfer 28 replies
Yes, it's contrived and corny.

But, really...

If I asked you to sell me this pencil, how would you do it?

Here's how most people do it, and how you can learn from their mistakes.
#offline marketing #pencil #sell
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  • Profile picture of the author Obstrepherous
    Me: "Write out your name for me".

    You: "I don't have a pencil"

    Me: "Here you go :-)"
  • Profile picture of the author AmericanMuscleTA
    What is it you like about this pencil?
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  • Profile picture of the author myob
    Me: "It looks like having another pencil doesn't meet your demanding requirements and busy schedule. What I recommend is this voice-activated tablet. It can be yours for just 6 easy monthly payments. Start composing faster and more efficiently than you ever have before. Just sign right here [holds out order form and a pen], or would you prefer to pay in full by credit card today only for a 20% discount?"
  • Profile picture of the author ChrisBa
    "What do you use a pencil for? What are you looking for in a pencil?"

    Obviously it also depends on if you can have an interaction with the person. But in the end most of sales is listening and helping identify wants and needs.
  • Profile picture of the author dave147
    So how often do you use pencils?
    How many do you go through in a month?
    What other locations does your company have that use pencils, and how often do they order them?
    What quantity do you usually order them in?
    Where are you getting them from now?
    Besides yourself, who's involved in the buying decision?

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  • Profile picture of the author yukon
    You don't need a pencil on the internet.

    You need a computer.

    That'll be $1,000.
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    We have the technology.
  • Profile picture of the author tryinhere
    This fine pencil is not for sale, as it is the last one we have left, and we need it for display purposes as our new shipment is still over 4 weeks away.



    Whats that you say ? you want this one anyway.
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    Why are people posting stupid articles everywhere? reminds me of the backlink farms of yesterday, Don't start me on the spammers. What drugs are people on?

  • Profile picture of the author savidge4
    A pencil? wouldn't bother... Behind me would be the banner.. over the radio would be my catchy slogan pencil pencil pencil.com Id be handing out pencil shaped business cards.... LOL you have to go look at pencil.com.. such a let down... must not be any money in pencils! ROFL.... ok after all that branding id be broke... But I could write the hell outa some IOU's!
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  • Profile picture of the author ewenmack
    "Ken, you being an avid collector of early American memorabilia,
    what would you expect to invest to secure this pencil used by President Lincoln
    to sketch out his ideas, as verified by DNA tests you can view.?"

    Let's break down what's going on here...

    1 Calling out the person/person's name.
    If you don't have the person's name when you are selling to many,
    you can still call them out in a 2 part structure...like

    To the [fill in the blank] who [fill in the blank] as seen by these 3 examples

    To the working family man who wishes to stop working for the "man".

    To the Matress store owner who wants to sell more beds online,
    but hasn't quite figured it out.

    To the insurance broker who uses direct mail but is suffering from
    low inbound leads.

    2 Naming a person's self-identity. Many social experiments have used this to get more compliance. In this case, avid collector of early American memorabilia. See Cialdini's book Pre-suaion to see more on this https://www.e-Suasion-Revolutionary-.../dp/B01C36E2YS

    3 Presupposition that directs thoughts of buying by saying
    "if you were to buy this pencil..."

    4 Created scarcity and value by using a famous dead person.
    And the only one available and never available again.

    5 Backed up by independent scientific proof.

    Bring in as many of these 5 elements you can,
    watch your positive responses jump up.

    Best,
    Ewen
  • Profile picture of the author TheBigBee
    Very easy. Turn the pencil into the means to an end. Chances are they don't want the pencil, don't need the pencil.

    So, you need to create a need and / or want for the pencil by attaching that to pencil to something they actually need or want (that you can deliver).

    Example; I walk up to a random Joe on the street. Let's say Joe appears to look like the type of guy who finds it EXTREMELY difficult to get a date with a nice lady. I'll go up to Joe and FIRST verify the fact that he does not have a pencil or other writing instrument in his possession... "Hey Joe sorry to bother you, but would you happen to have a Pen or Pencil on you?"

    Joe: "No I don't."

    Me: "No worries... I was asking because I am in a great mood because the sun is shining and I wanted to share some information with you that would change your life."

    Joe: "Whats that?"

    Me: "Joe, I get dates with nice ladies every single night and I'm not exactly Brad Pitt ya know.... So, I figured you might want to know how I get all these dates with all these fly women is all.."

    Joe: "how do you do it..."

    Me: "I take out a piece of paper. Any piece of paper from my wallet, old business card or whatever. Then, I write down a number... Then, I approach a nice lady and say 'if I guess the number you're thinking will you go on a date with me?' and if she says yes, I tell her to think of a number from 1 through 10. I will have already written down the number 7 or number 3 on a any old scrap of paper and hand it to her.... 30% of the time she'll guess number 7... when that happens, it leads to a fun conversation and I get her number... When I'm wrong, I'm still able to get her number because it's a fun and light way to spark a conversation... I think you should try it right now..."

    Joe: "I don't have a pencil..."

    Me: "You can buy mine for $5 if you want..."

    This is sort of a quirky example but when you're pitching products that folks wouldn't ideally want or need, the only real way to sell them is to attach that "innocuous" product to a real want or need.

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