Cold emailing: how do you track opens?

by colorado1850 23 replies
Hey there,

I've seen a few people mention in various posts in this forum that they saw open rates on cold emails they send...

How do you do that? Are you using a software or Gmail plugin or ?

I use Active Campaign for email software, but I don't send any cold emails through it. I only add people in after they become a client and sign my agreement.

Thanks for your input!
#offline marketing #cold #emailing #opens #track
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  • Profile picture of the author ewenmack
    There are many Gmail apps like Yesware to track opens.

    I prefer Gmass because you send out from it when connected
    to Google Sheets en mass and you can set up auto follow-ups if they don't respond.

    I think it's 8 auto follow-ups now.

    This means you don't have to manually go in and see who has opened or not.

    Best,
    Ewen
  • Profile picture of the author Dr Dan
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  • Profile picture of the author AffiliatePrograms
    I think the major services like MailChimp and Aweber, etc. track that.
    • Profile picture of the author colorado1850
      Thanks anyway, but this is for COLD emails - which means these businesses have not subscribed to receive my emails. Mailchimp, aweber, etc do not allow you to send email to anyone who has not subscribed.

      Originally Posted by AffiliatePrograms View Post

      I think the major services like MailChimp and Aweber, etc. track that.
  • Profile picture of the author imsolutionsgroup
    Most major email marketing services will allow you to track open rates. It's important to track open rates to see how successful your subject line is working.
  • Profile picture of the author Fras
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  • Profile picture of the author James Stewart0
    MailChimp is the best option for the cold emailing.
    • Profile picture of the author BigFrank
      Banned
      Originally Posted by James Stewart0 View Post

      MailChimp is the best option for the cold emailing.
      Actually, they are one of the worst and will cancel your account within minutes of your mailing going out and returning high bounce rates. Don't know why you would tell someone that.

      Frank
  • Profile picture of the author mdallen
    Why would you want to cold email someone? If you did not get permission to mail them it is SPAM and is actually illegal... You will get flagged and shut down if you try and use the normal services. It is better to try and avoid violating the CAN-SPAM Act. Instead it is more profitable to build a relationship with opt-in subscribers. People who want your information are more likely to buy than someone who is sideswiped by your spam
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    Mike Allen - How to earn $100/Day with Free Traffic Methods http://traffic-tutor.com

    • Profile picture of the author ewenmack
      Busy company executives have been surveyed as to which means of initial contact they prefer...email won.

      A former client of mine got in and sold to P&G, MackDonald's, Burger King, Home Depot, Western Union, Bank Of America to name a few well-known brands.

      A guy who gets tens of millions of dollars out of individual investors for his clients, one was the San Deigo Airport, uses email as his first point of contact to strangers.

      There's a lot of ignorance around the use of email.

      Best,
      Ewen
    • Profile picture of the author iAmNameLess
      Originally Posted by mdallen View Post

      Why would you want to cold email someone? If you did not get permission to mail them it is SPAM and is actually illegal... You will get flagged and shut down if you try and use the normal services. It is better to try and avoid violating the CAN-SPAM Act. Instead it is more profitable to build a relationship with opt-in subscribers. People who want your information are more likely to buy than someone who is sideswiped by your spam
      I see people are still commenting on posts giving advice they know nothing about... that's great.

      Maybe you should read the CAN SPAM act...

      Did you know only 2 countries in the entire world require proof of opt in? Germany, and now Canada (partially).

      1.) You do not need permission to email a business.
      2.) Sending unsolicited emails, is not spam... according to the law.
      3.) The CAN SPAM act, is not about commercial emails. It is about mass server abuse, random email generation, phishing attempts and address book hijacking...
      4.) EVEN if you did some shady stuff with email, the can spam act needs you to have your address listed on the bottom of the email.. and an unsubscribe link... you are in can spam violation IF you do not remove the unsubscribe user within 30 days.
      5.) You can not spoof your email or from name... meaning, you cant send an email pretending to be someone at Google... The can spam act addresses this...

      Who would want to email businesses?

      Gee.. I dunno.. maybe people that want to make money?

      Guy in italy scrapes emails, sends an email offering a video audit, they respond and say yes, he sends it, he follows up and sells to them. Makes 20-30k/mo. He's a member of this forum.

      How about the other countless members that use email as a tool to generate leads and ultimately sales?

      I wonder why Charter communications does it? I wonder why home advisor does it? While we're at it... Why does Google do it? Why does facebook do it? LinkedIn? (I know, Google and FB are 3rd party validation emails, not the same but essentially still cold when sending invites)

      How about the most well known INBOUND MARKETING COMPANY... hubspot... why do they send unsolicited prospecting emails?

      Anyway, sorry to burst your fear mongering bubble here... just thought people deserved to know the truth instead of being preached ignorant misconceptions.

      Greatest advice ever... its more profitable to target people that want to do business with you... no shit sherlock. How do you get more people interested in doing business with you? Marketing. FFS.

      Just because you find a tactic distasteful or beneath you... doesn't mean it doesn't work.

      See ya guys later... I see not much has changed in my absence.
  • Profile picture of the author mdallen
    Absolutely no reason for name calling. I am not ignorant when it comes to email marketing. If you want to go outside of what is legal that is up to you, good luck.
    Signature

    Mike Allen - How to earn $100/Day with Free Traffic Methods http://traffic-tutor.com

    • Profile picture of the author ewenmack
      Those 2 guys I mentioned are complying with the law, plus I never suggested going outside the law nor do I advocate doing it.

      "If you did not get permission to mail them it is SPAM and is actually illegal"

      Where does it say that in the CAN-SPAM Act?

      Best,
      Ewen
  • Profile picture of the author Rus Sells
    Banned
    [DELETED]
  • Profile picture of the author mdallen
    the part where is says you can't send to harvested emails as an example
    Signature

    Mike Allen - How to earn $100/Day with Free Traffic Methods http://traffic-tutor.com

    • Profile picture of the author ewenmack
      Here's the FTC definition of harvesting emails,
      which by the way, I was not talking about, do, or recommend...

      Section 5 of the FTC Act. The CAN-SPAM Act

      https://www.ftc.gov/system/files/doc...e-business.pdf

      The law provides for criminal penalties including imprisonment for:

      harvesting email addresses or generating them through a dictionary attack (the practice of sending email to addresses made up of random letters and numbers in the hope of reaching valid ones), and

      taking advantage of open relays or open proxies without permission.

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