Newsletters vs straight pitching for freelance work

by Delta223 6 replies
I'm a freelance writer thinking of using newsletters to follow up and stay top of mind. Part of my target audience is editors though, and they receive a lot of article queries. So I have a feeling a newsletter won't do much with them.

On the other hand I also want to stay in touch with agencies and help fill any excess work they have.

Do you guys think sending a newsletter to agencies would be effective for generating business? Or would it be better for me to just straight pitch them on my ability to help every two or three weeks?
#offline marketing #freelance #newsletters #pitching #straight #work
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  • Profile picture of the author ThePromotionalGuy
    Hellor Delta223,
    Originally Posted by Delta223 View Post

    I'm a freelance writer thinking of using newsletters to follow up and stay top of mind. Part of my target audience is editors though, and they receive a lot of article queries. So I have a feeling a newsletter won't do much with them.

    On the other hand I also want to stay in touch with agencies and help fill any excess work they have.

    Do you guys think sending a newsletter to agencies would be effective for generating business? Or would it be better for me to just straight pitch them on my ability to help every two or three weeks?
    Test it. Only your market will reveal if it is effective.

    Chinchilla
    Signature
    Force-Communication - "It is the noble art of causing a client, a customer, or a prospect to perform a positive act as the direct result of reading your words." - Herschell Gordon Lewis
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  • Profile picture of the author TMets5
    By demonstrating your ability to construct a well designed newsletter can be a business model in itself....you can sell this service to businesses and back it up with an email marketing campaign to attract new business leads and to stay in touch and promote to existing customers/clients.

    Gold luck
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  • Profile picture of the author Sharon McElwee
    I'm a freelance writer too and I stopped doing the newsletters. But I will say that it helped for people to see my name and they would contact me after a long period with projects. For me, I'm still looking for better clients and keeping in touch with those past clients wasn't worth it. Hope that helps.
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  • Profile picture of the author SalesGod
    Both. Keep sending them valuable, persuasive information about what you do, and then call them every week or two.
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  • Profile picture of the author laurencewins
    I'm a writer/editor/proofreader. I get frustrated when I see posts asking if A or B is better. If you want work, you need to be trying as many different methods to get it as possible. You may rule out certain ploys but don't rely on a single method. For example, this forum is still good for me. I get a lot of enquiries and some turn into jobs. But I have other sources and ways to find work and I balance the amount of time spent using each method.
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    Cheers, Laurence. Writer/Editor/Proofreader.
    Check out my site or Blog. Ask if you have questions.

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  • Profile picture of the author DABK
    Getting confused here: why is this either/or?

    Why can't you send newsletters and, in between, send pitches?

    Why can't you pitch in a newsletter?

    Originally Posted by Delta223 View Post

    I'm a freelance writer thinking of using newsletters to follow up and stay top of mind. Part of my target audience is editors though, and they receive a lot of article queries. So I have a feeling a newsletter won't do much with them.

    On the other hand I also want to stay in touch with agencies and help fill any excess work they have.

    Do you guys think sending a newsletter to agencies would be effective for generating business? Or would it be better for me to just straight pitch them on my ability to help every two or three weeks?
    {{ DiscussionBoard.errors[11057617].message }}
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