Here's the thing. . .
When we can all target buyers in our market.
When we know where they've been and where they've shopped and what they are looking for but everyone is targeting these people who are ready to buy.
What do you do to target people who are not ready to buy yet but may do in the future?
How do you keep in contact with future customers when they may not even be prospects yet?
What nurturing strategies can offline businesses use today to make them the business of choice when the time to purchase arrives?