Marketing supplements fitness industry

This is also the same guy that has what the #1 or #2 best selling e-book in the world? He hasn't gone from one to the other.. he is expanding his reach, his credibility... that's what you do as you grow in any game. He also has courses on video sales letters that sells like wild fire. He is empire building.

The OP on the other hand... they are just building.... Its not that there are to many moving parts... what I laid out is a strategy to take the work he has already done, and focusing it, start TARGETTING.. and get some results using a proven path of least resistance.

Create funnels.. that's all it is.. he just has the ability to create multiple funnels with real data that guides the path to products that have actual demand. Proven demand, with proven products, add in a proven sales funnel... and the ball of success starts to roll

You can use borrowed authority to deal with some of these issues.

Why can't you have your own private label?

It's not like you are selling on amazon.

On a sales page all that means is a graphic or set of graphics.

It doesn't mean you have to private label the actual product the buyer receives?

All you do is send a polite email saying your product is running so hot or rather than making anyone wait because of a computer labelling error, you've sent them product X which is the one you manufacture for a competitor under a different label but it's the same product.

I'd pretty much challenge most people who had bought online to identify exactly the product label of the item bought unless it is one of the well known brands.

Recently I bought a 50 pack of a particular hardened carbon steel blade we use. The regular 50 pack didn't turn up. Instead it was five packs of 10. - Did I complain - no.

It might be more important once you have an established brand but would anyone question if the same product arrived with a "NEW" label?

If you get product moving and start to make some profits along the way you will get your own label anyway.

One of my businesses sells some physical products that are labelled with a variety of brands.

They all come out of one manufacturer and as far as my clients are concerned we manufacture the product for everyone else.

Fortunately the expansion of generics in many markets means consumers more and more understand they are getting the product inside the packaging more so than the packaging itself.

Brand buyers are searching for their brand and unlikely to switch unless there is some advantage as they see it.

I suspect supplement buyers are initially searching for the result the supplement offers not so much what the Internal packaging looks like.

If you show your own label products in an outer box and the items arrive in a bottle is that going to cause any problem?

- you send them the bottle to save on packaging costs which helps the environment - right?

If it is going to cause a problem then show the actual packaging product shots on your landing page.

Not to be unethical but I'd probably come up with my own box shots - easy enough to do and I'd change the sizes of my product to be smaller than the ones you are actually supplying.

Then if anyone questions a different label you can always say you were out of stock of the smaller size so you sent the larger pack with your compliments.

Just a few ideas, not to be taken as legal advice - disclaimer -

Best regards,

Ozi