How to promote a talented and quite mature sculptor who never promoted himself in the last 20 years?
He's now to a point where his name is going to be forgotten, and asked me for some advice (because he's also completely digital illiterate while I have some experience in digital marketing)
He basically need a lot more exposure, and also to start selling his Art again.
I'm thinking about suggesting him to do (or ask others to do) all these tasks:
- take pics of his unsold items
- find himself online, taking note of all articles' URL and also collect all pics
- thinking to some fresh content (pics / articles) he's comfortable to publish
- create a website (portfolio + blog), a FB page, also Instagram and Pinterest accounts
- find the best keywords about modern sculptures, metal sculptures, etc. and have his website ranked for those
- join as many free Art portals as possible, also join the most important paid Art portals
- find few Charity and Non-Profit Events and offer few items to be auctioned
- even if he does not go "all-in" selling with the help of Art Galleries, he probably should place a couple of his best works in each one of the most important, insisting on being listed at the high-end of the price range. (I hope it's not too late for this tbh).
- contact many luxury restaurants and wedding venues, asking for visibility for his works in exchange of a very good commission for each sale.
- guerrilla marketing: (maybe that's too much?) leave a big metal sculpture in the middle of a busy pedestrian plaza and create buzz around his name
Do you have any other suggestion? Thank you
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