Third party for comparing my food product with competitors and certifying the comparison?

5 replies
Hi there. Posting for the first time here. Looking for *affordable* way to engage a 3rd party to do a comparison of my nutrition bar with top selling brands & certify it/vouch for it. The plan is to leverage it to market our product. The reason for the third-party is so that the top brands don't drown me in lawsuits even if I had the merit, just to deter me.

Thoughts/advise, please? Would really appreciate your responses. Much thanks :-)
#certifying #comparing #comparison #competitors #food #party #product
  • Profile picture of the author savidge4
    Originally Posted by TwistedEther View Post

    Hi there. Posting for the first time here. Looking for *affordable* way to engage a 3rd party to do a comparison of my nutrition bar with top selling brands & certify it/vouch for it. The plan is to leverage it to market our product. The reason for the third-party is so that the top brands don't drown me in lawsuits even if I had the merit, just to deter me.

    Thoughts/advise, please? Would really appreciate your responses. Much thanks :-)
    I think the reasoning is well BS... 3rd party comparison or not, if the big boys are going to play.. they will play. The question I would ask is WHY do you think they would?

    In todays market space.. with a product such as this.. I would be contacting big name YouTubers. With this there is a caveat.. you can TRY to contact them your self.. but the reality is the big boys in the industry.. they all have "Agents" YOU need an agent. Then you can get into the Your people will call their people and they will do lunch scenario.

    BUT, I am still concerned with the idea that you would be buried in lawsuits.. there is more to the story than you are telling.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by savidge4 View Post

      I think the reasoning is well BS... 3rd party comparison or not, if the big boys are going to play.. they will play. The question I would ask is WHY do you think they would?

      In todays market space.. with a product such as this.. I would be contacting big name YouTubers. With this there is a caveat.. you can TRY to contact them your self.. but the reality is the big boys in the industry.. they all have "Agents" YOU need an agent. Then you can get into the Your people will call their people and they will do lunch scenario.

      BUT, I am still concerned with the idea that you would be buried in lawsuits.. there is more to the story than you are telling.


      Agents for Youtubers? Not practical.

      Target Youtubers with channels like 10-100K subscribers and who also post new videos daily. A dozen of those types of contacts will generate a lot of traffic without the hassle of the big shots making you jump through hoops. Plus the smaller Youtubers will be thrilled someone even cares enough about their channel to throw them products or lower amounts of money.

      Better to have multiple sources of traffic, or multiple Youtube channels than one big shot with an ego that needs stroked, If they even acknowledge you.
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      • Profile picture of the author TwistedEther
        Target Youtubers with channels like 10-100K subscribers and who also post new videos daily.
        That's a great idea! I have replicated this with some amount of success on reputed fitness and health forums where I send free samples to users with high reputation value. They then talk about the product if they like it. What you are suggesting is similar but in the YouTube world. I didn't think about it. I will look into it. Thank you and to @savidge4 too :-)

        That being said, in addition to above tactics, I am still wondering having the competition comparison directly on our website. I somehow feel that when a market is as crowded as I am in (nutrition bars), this would make us stand out more clearly. Give something more compelling to a seasoned buyer of bars. No? On the other hand, I could start contacting bloggers that have done comparison in the past and see if they can add my product to their comparison in the future. I don't know. I may end up doing that in parallel. It is just that I don't control their process, and when such comparison would be released.
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    • Profile picture of the author TwistedEther
      BUT, I am still concerned with the idea that you would be buried in lawsuits.. there is more to the story than you are telling.
      Thank you for the response and your ideas! As to your concern, there is not more to the story. Well actually there is, but in a good way. In our own review, I found out that my bar beats almost all the top selling bars when you take all the macros and micronutrients into consideration, without sacrificing on taste. Now if I was someone like one of the top 5 selling brands, it would be much easier to squash a small tiny business like me in its nascency by throwing a lawsuit, even with zero merit, than start worrying about the business if customers discover a much better alternative. The logic is simple. For them to throw a lawsuit, it would cost pennies. But I will drain myself emotionally, financially and business wise just to prove the lawsuit doesn't have any merit. They achieved their objective. Case closed.

      Yeah I get that I am trying to think I am too important. Which may be true. On the other hand, we have won some serious customer retention in our limited launch. We also came first place in a global food innovation contest a while ago. We know we have a couple of solid and potentially winning products. So although I acknowledge that the big boys may not even notice me, I don't want to do something too careless at the onset. So just being slightly cautious.
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  • Profile picture of the author Chris Grable
    Are you seeking a lab top do some sort of content/nutritional analysis of your product OR someone to conduct a consumer satisfaction study?

    Cheers,
    Chris
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