Saturday cold calling stats [script included] SEO + Web Design services

4 replies
Good afternoon, i wanted to share some results so far, im still calling now, i just though i write this out real quick because im quite inspired.

so far, this script has gotten me decent responses. It took me a while to craft this out, but im setting myself up to be prepared for any objections or anything of that nature.

before i post it here, i do want to make some things i learned so far.

Things i learned

1) To reduce your fear of cold calling, make a goal to get X amount of no's i go for 20, that may be a low number but whatever, it will increase once i get things in order. Go through your script normally.

2)Speak slow and humble. I got a lot of rejections by my tone of voice[cocky aggressive voice], i was not aware that i was doing it. Speak fast and they will blow you off as soon as possible.

3)You need to test your script before actually memorizing it. Call people and test out your script.

4)The only way you(intrigued reader) and i wont have success is if we do not call everyday.

here is my script so far, im working on some adjustments for the qualifying questions.

Script Begins

Goal: set an appointment or get a no


DM: this is _______

ME:Good afternoon, this is [my name] with your companyname, the reason why im calling is because i wanted to see if we can talk later this week about your marketing ?

Do you mind if i ask you a couple of questions to see if we would be worth your time ?

Roll out the qualifying questions ?


Qualifying Questions


What are currently doing to get more calls for your services?

Blah blah blah, yelp, blah

Do you keep your options open when it comes to having more people call you for your services ?

DM: Yes


When was the last time someone said they found you online ?

DMon't remember.

ME: That is exactly why i called, if people are not finding you online you are losing projects to your competitors because they show up everywhere online and you don't.

ME:I would like to show you how you can save projects from getting to your competitors by being easier to find online.

ME: Does XXXX at 3pm sound good, and can you get in front of a computer ?

Check your calendar and have them write down the date. [have them write it down, because if not, they will forget who you are and blow you off ] put a dollar sign next to it

Is Marketing a priority ?

DM:Yes

ME:This is exactly why we called, i know you're busy right now, but i would like to share with you how to go about getting more calls by optimizing your website.

MEoes XXXX at 3pm sound good, and can you get in front of a computer ?




Objections


DM: I'm working with a company who is handling that for me.

ME:That's great, and what are they doing for you exactly? (and after he answers, you can follow up with how your service can compliment that or what you could do instead.)

I got enough

DM: I'm all set.

ME:You're probably right, and what are they doing for you exactly? (and after he answers, you can follow up with how your service can compliment that or what you could do instead.).
DM: I'm not interested.

ME:You're probably right, are you not interested or you just don't have time to talk ?

DM: Both

ME: I understand, can i you ask you a question to better understand how we might help, so we don't call you again.





ill update this post later for updates
#calling #cold #design #included #saturday #script #seo #services #stats #web
  • Profile picture of the author Wile E Coyote
    Just going to add my two-cents as I've worked in cold calling atmospheres before and have helped design and test scripts before.

    Generally, you never want people to "memorize" scripts. You literally want them to read the script word for word. As silly and small as it sounds, when you memorize things, you eventually (whether it's days or weeks or even months from now) start cutting corners in the script or replacing words around. You want to foster an environment that can always go back to the script itself.

    Anyhow (hope the above helped a bit), let's go to your script.

    You may want to test removing/changing the qualifying questions you're currently using. Just as a recap, here is the qualifiers you identified:
    What are currently doing to get more calls for your services?
    Do you keep your options open when it comes to having more people call you for your services ?
    When was the last time someone said they found you online ?
    Is Marketing a priority ?
    You may have an easier time asking questions such as:

    Is your business able to handle more calls/customers?
    Just a ballpark, how many more customers do you think you could handle a week?
    Would you like to meet with me to see how we can get you those X number of new customers?

    So just to start off why I'd use these qualifying questions instead of yours is that they all have concrete answers and all move the call closer to the goal (appointment setting).

    Your questions are too broad and you don't really gain much insight with them. Even you said "blah blah, yelp, blah". Basically you don't really care what they say. As a marketer, there is always something they are doing wrong with their online presence anyway.

    To dive in deeper:
    What are currently doing to get more calls for your services?
    -- What are you getting out of this question? How does this benefit the call? --
    Do you keep your options open when it comes to having more people call you for your services ?
    -- This 110% sounds like "Are you able to pay me for my services" as a business owner --
    When was the last time someone said they found you online ?
    -- They don't know, and they don't really care 99.9% of the time. As a business owner, they aren't concerned with how people found them online, they are concerned with having the tools to fix a toilet, how to hire someone for their front desk, how to keep their shop open and money coming in. --
    Is Marketing a priority ?
    -- It never is. Heck, if I didn't have to do marketing, I wouldn't --
    Versus

    Is your business able to handle more calls/customers?
    -- Do you want more money? --
    Just a ballpark, how many more customers do you think you could handle per week?
    -- Getting them to think about how much more money they could do without changing anything --
    Would you like to meet with me to see how we can get you those X number of new customers?
    -- Closing the sale/appointment with the expectation of more money --
    Then working out the objections are easy. They just said they want more customers, and then told you about how many they could handle. Makes the call a bit quicker as well. Business owners don't really care where they get customers from, so positioning yourself in this light gives you the opportunity to go to the appointment with a docket with expectations for their growth and for you to do a really good job closing the sale.

    Think about the businesses who have got taken for a ride for shitty marketing services before. If they hear you talk about X Y or Z, they will bail for no reason.

    Just a few thoughts thrown together. Good luck
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    • Profile picture of the author Clautusoar
      this is so valuable thanks man
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    • Profile picture of the author animal44
      Originally Posted by Wile E Coyote View Post

      You literally want them to read the script word for word.
      When the phone rings and it's this robot. nobody wants a machine, but it's almost worse when it's a person behaving like one. All these sales cliches just strung together. 'Your call is important to us'. Is it? Well then sound like it.
      -Evelyn Greenslade
      The Best Exotic Marigold Hotel
      Signature

      People say nothing is impossible, but I do nothing every day.
      What I do for a living

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  • Profile picture of the author fancytop
    Cold calling is a numbers game. The more we call, the more likely we are to win. That is why the best sellers feel good when there are several "No" of entry, since then they will come "Yes".
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