Made a 100 cold calls today, here's what I learned. [on going post]
Disclaimer:My services are SEO, im currently on the second page for my main keywords, i can get it on the first page with more money spent on it. So don't tell me to wait and get leads from that, soon it will happen, then i won't have to make any cold calls. But now its F****** War!!!!.
Background: I'm 22, just got fired, have OKAY money to live off on for a couple of WEEKS, i pay rent week to week, which is good for me . One sale can cover my expenses(not even kidding). However, my goal is not to get by month by month, f*** that. I hope this post will be helpful to anyone in a similar situation.
Goal: make 1,200 a week, so thats 2 sales a week. Invest back in business, whether buying some X to boost rankings, or Buy Y to improve on page content(like mentioned currently on the 2nd page). I want to cold call to a point where things are referral base and leads are coming from online.
So lets get right into it.
This is hard selling, im not making appointment(only if its necessary) but my intention is to sell, sell, sell. If you have any disagreements with this, thats ok. I remember someone called me about seo, we had a great conversation, he told me what problems he saw on my site, and he was very much right, he gave me his rate, but most importantly he made me feel that their was a problem that i needed to fix right away, and to tell you the truth, i was getting ready to buy from him. The emotion i felt, i justified not buying because its not the move i wanna make at the moment. So can you one call close, yes. I believe it now.
1) I find businesses who are on the second page of google, i make a list about 100 businesses in a specific niche (google sheets are good for keeping things organized beats excel for sure). Also i make sure these are not big corporations. This is important, you want to call small boss first before you hit the big boss. Like a video game.
2)I make 100 calls, here is the basic results you will get if you call, even if its a pre qualified list.
out of 100 calls, 8-15 business owners will pick up. That's all you need to know. Business owners are busy and kinda dominant sounding.
Here is my biggest regret today(7/27/17), i would hang up on at least 70% of business owners that picked up........... i know.
I learned that this is killing me chance of a sale BIG TIME.
I learned to be okay with ******* up, fumbling through words, getting nervous, because everything that i experience is making me stronger..
Just letting you know, he told me to cut to the chase, pricing and what not. so i did, but i could have done better.
I could have 1 sale today after telling the prospect what i did and my price, but i ****ed up on my presentation, spoke fast, got nervous, didn't handle an easy objection he threw at me. which was the following.
I had this seo service before, but it didn't work out, to tell you the truth im not interested.
I could have elaborated more on why things didn't work out, what would you like to see, etc.
i just hanged up and moved on.
I smell a sale very soon, im starting to really believe in myself, to a point where getting a job would be going backwards. Its cold calling or die for me. I must evolve, i will not evolve if i go back to working at a job i hate just to get fired for not caring about the job. This sense of urgency and fear is a gift. I will use it to break through bullshit. I will keep you updated and let you know my stats.
Can you anyone reference any directory for businesses that just opened up, my fear is to run out of leads who are mainly business owners, i currently use google to find businesses
Update 8/13/17
The past 2 weeks have been eye opening. Keep in mind i do not know anyone name when im calling by the way.
2 weeks ago i would be afraid of talking to decision makers and hang up on a huge portion of people that picked up. As you can expect no results maybe 1 person interested but not nothing promising.
This past week, amazing. I adjusted my script(new script that i didn't share yet) and didn't not change it, it became natural. At this point, i sound more professional, trustworthy, and confident.
for 3 days,
Tues, Wednesday, Thursday, Friday i would make 130-250 calls.
Each day i would get about 1-3 decision makers interested. No appointment just more of a follow up call to see if they want to make a payment or not. I didn't create urgency which is why i didn't make a sale on the spot, but i know now, maybe some of you can help me in this area.
Making calls is becoming easy and less fearful, my mindset has changed. I feel more in control of my life than i have ever felt. This alpha male feeling of in control. I spent most of my adult life running away from doing what i needed to do, which was make cold calls.
Oh yeah gatekeepers ?
I love them, work with the gatekeeper don't try to past her. Be respectful of her boss time and her time. Use her name. Talk slowly sound sexy lol works for me , but nothing works unless i make a sale i know.
so im going to stick to my schedule and my script.
Don't be afraid to make a cold call, out 100 calls one person will keep you on the phone for longer than 5 minutes or even 30 minutes lol. The more you get better with your flow, more people would be interested. It's weird
So yeah that's where im at now, thanks for all your support guys. Just need help making sales on the spot like some of you guys did. Alot of these guys just want me to call them next week.
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