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Easy method for finding the decision makers name

by Matthew North
9 replies
Hiya Warriors,

Today you'll learn how to easily find the business owners name if you are calling 25 seat and under enterprises.

You can think of this method for getting the decision makers name is really easy and comes in useful when Linkedin and a Google search fails you.

Every site has whois information listed publicly. Sometimes that information is protected by a whois guard that gives the boilerplate text, but other times you can use it to find the owner's name.

To use this method, enter this website name into a free service such as https://who.is. After a few seconds of loading, the results will show on your screen. Now look for the field that's labeled "Registrant contact details"; 9/10 that's the business owners name right there.

A bonus of to using this method is that you get some extra. Sometimes the listing will also has a "technical contact". This person could be the internal IT person or an outsourced web developer, but it's just someone else you can reach out to as part of your prospecting calls.

I find that this method works most of the time when I'm preparing lists for cold calling. A simple yet effective tool that provides another avenue around the gatekeeper.
#decision #easy #finding #makers #method
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  • Profile picture of the author Best DataProvider
    This is something every business person is looking for to create business opportunities but the journey is never easy as you said linkedin will help you get the decision makers details, I have been doing data hunting from past three years I have tested many tools for data mining particularly of decision makers, I am using tools like voilanorbert and hunter.io to find the decision makers emails ids using linked profile of concerned person.
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  • Profile picture of the author WF-Cody
    Been using this and hunter.io back when i was doing data mining back then. Quite useful.
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    • Profile picture of the author Matthew North
      Originally Posted by WF- Mark View Post

      Been using this and hunter.io back when i was doing data mining back then. Quite useful.
      Hunter.io is a great tool for finding names and email addresses. The only weakness I found with hunter.io is that the email must exist on a web page somewhere for their spider to crawl and index it.

      If I want to be really sure that the email is the right one I use email checker https://email-checker.net/ and ping it once or twice.

      Having the decision makers name (or any name for that matter) is the single most important piece of information before making a cold call. If you don't have the person's name you are begging for an objection, especially if you are calling a list of decision makers.

      Another thing I found that works is to use a different name taken from hunter.io as part of an objection handling sequence. Say if the gatekeeper asks "what is this regarding?" and you have the name of a senior executive or employee, you can say "it's about John Doe" and then be put through to the actual decision maker.

      Recently I've been having more success in cold calling using a 2-3 call cadence than trying for the appointment on the first call. In my case, I'm selling a managed cybersecurity service for a local IT business.

      The first call I use it as an opportunity to qualify the lead and get decision makers name. I ask these qualifying questions to anyone who happens to pick up the phone at the time. I narrow the list down by how many seats the company has, and if they have a dedicated or outsourced IT department. For me, the business cannot be too large or too small, and I need to have access to the decision makers. I also confirm what their decision making process is before moving on.

      I find that ny breaking down the sales process into multiple steps and calls, my sales cycles are faster and I'm more in control of the outcome. This is true for complex sales, but for something more simple then perhaps one call is all you need.
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  • Profile picture of the author NoahPushwoosh
    Absolutely agree. Who.is and hunter.io are the most powerful things I can think of regards to this topic.

    Still would love to know about some other services if anybody could share.
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  • Profile picture of the author animal44
    "Hello, may I speak to Mr WhoisGuard Protected please?"
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  • Profile picture of the author animal44
    I haven't kept up with the current status, however the WhoIs data shouldn't be publicly available anymore (since 2018, though the law came in earlier, 2016 I think).

    Here's an article explaining why...

    But, most personal data will not be available publicly. If someone does need the data -- say you forgot to renew your domain name and someone else grabbed it -- you can get access to their contract data through your domain registrars. This may be via an anonymized email or web form.
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    People say nothing is impossible, but I do nothing every day.
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    • Profile picture of the author eccj
      Originally Posted by animal44 View Post

      I haven't kept up with the current status, however the WhoIs data shouldn't be publicly available anymore (since 2018, though the law came in earlier, 2016 I think).

      Here's an article explaining why...
      It still is in the USA but you need to use an American whois lookup like Godaddy.
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      • Profile picture of the author animal44
        Originally Posted by eccj View Post

        It still is in the USA but you need to use an American whois lookup like Godaddy.
        Not from the UK.
        Unless you use a proxy...

        And, off course, GoDaddy's terms and conditions prohibit use of the data for marketing purposes...
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  • Profile picture of the author mu2pilot
    Originally Posted by Matthew North View Post

    Hiya Warriors,

    Today you'll learn how to easily find the business owners name if you are calling 25 seat and under enterprises.

    You can think of this method for getting the decision makers name is really easy and comes in useful when Linkedin and a Google search fails you.

    Every site has whois information listed publicly. Sometimes that information is protected by a whois guard that gives the boilerplate text, but other times you can use it to find the owner's name.

    To use this method, enter this website name into a free service such as https://who.is. After a few seconds of loading, the results will show on your screen. Now look for the field that's labeled "Registrant contact details"; 9/10 that's the business owners name right there.

    A bonus of to using this method is that you get some extra. Sometimes the listing will also has a "technical contact". This person could be the internal IT person or an outsourced web developer, but it's just someone else you can reach out to as part of your prospecting calls.

    I find that this method works most of the time when I'm preparing lists for cold calling. A simple yet effective tool that provides another avenue around the gatekeeper.
    I've done this extensively in the past. But am now finding that a majority of domains (at least the ones I'm doing whois lookups on) are using a privacy service. Plus, many domain hosts now offer privacy for free. For the verticals I'm pursuing, I'm finding less than 25% of the whois lookups providing useful information.

    If you have a MacOS product, you can do a whois lookup very easily. Open up the Terminal app and type "whois domain.com".

    Pro Tip: If you buy a domain and want privacy (you SHOULD want privacy unless you like shittons of spam) DON'T pay for it. There are many domain hosts that offer free privacy. #dontuseGoDaddy$$$$
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