The DIRTY Little SECRET in Offline Marketing

THE DIRTY LITTLE SECRET: Many gurus won't tell you the WHOLE story of why something worked. One guru I know made a boatload of money just days after starting the "Offline-Online" process. Nobody was told that 80% of that money came from one client that she already had a relationship. Frankly, most people are not going to share the failures of their systems, just the successes.

My DIRTY LITTLE SECRET: I tried a bunch of the methods springing up all over the 'Net and they did not work for me. I had to go back to methods I knew WORKED FOR ME! I don't know if they can work for you.

I spent years in the entertainment business. Most of the things done in the entertainment business have never been heard of in the "regular" brick and mortar world.

When I had breakfast with a major sports figure who was starting a new business, I created a custom magic trick for him. As a result, I got his personal phone number, his office number, his email address, and plenty of good will.

Fortunately, for me, I got to spend time with some of the greatest entertainers in the world as well as some of the best marketers. Consequently, I blended my experience to develop a system that works for me. That's the ticket.

You've got to find what works for you.


I spent quite a bit of time talking with an industry leader in the "Online-Offline Business."

I used his letters, scripts, and techniques.

I mailed over 50 letters like he said. I cold called like he said. I contacted private and governmental organizations like he said.

THEY DID NOT WORK FOR ME!

I had to go back to what I knew, what my experience had taught me, and what had WORKED FOR ME, in the past.

I think that is important.

You can take systems, methods, and techniques from others..... but you have to make them yours. If you have to adapt, adopt, and modify (Sound like a Marine Gunny, don't I?) until they WORK FOR YOU, keep trying.

Additionally, I want to add that I have purchased thousands upon thousands of dollars of materials from almost every guru on the planet.

The bottom line, for me, at least, is to use things that work for me.



I know my strengths. I know where I miss it. If I am weak in an area, I hire someone to make up the difference. If I want to learn something that will be useful, I take the time to learn it. If I know that someone else can do something better than I, more quickly, I hire them, so I can do what I do best.



I say all these things to help you to see that there is no real "Magic Bullet."



I put on a seminar for local business owners because I have over 30 years experience being in front of people and getting paid.

Based upon the feedback from the people who attended my seminar, I know that they were HUNGRY to receive what I had to offer.

I created a press release that tapped into that hunger and pain.



The bottom line I want to mention is that your success is not only about what system you use, but how you can use what you already have to make it work.



With that said, in a nutshell: the local Çhamber of Commerce in the THREE cities around me DID NOT want me pitching something to their members unless I was a member. Therefore, I went to other associations with a press release; both electronic and in print.

I followed up with a simple phone call inviting members to attend my seminar.



At the seminar, I DID NOT use a power point presentation. I chatted with the attendees about the power of the internet. You know, keywords, searching, Youtube, email, etc.

After the seminar about sixty percent wanted my card.

The next day, I figured about 20% of those attending called me (Boy did my ear fall off).

Now, to me, the most exciting thing is that these business owners will have success with me FIRST, with the internet, then I can upsell them to one of my other packages on business development where I can get 10-20 THOUSAND extra apiece.



THAT IS THE WHOLE PURPOSE OF ME DOING SEMINARS AND GETTING CLIENTS... NOT THE INTERNET MARKETING , PER SE, BUT TO GET A CLIENT THAT IS WILLING TO PAY ME 10 OR 20 THOUSAND INSTEAD OF $1500 - $5000.

BTW, seminars are just one way I get clients. Almost all chase me.

I hope this brief message is helpful in having you look at your abilities to move ahead.



Warmly,



Millard