Offline Marketers - Three Lead Generation Techniques You Need To Start Using Today...
This post is going to be quick, I'm about to head out the door to have a late lunch with a colleague of mine.
Below are three of my favorite lead generation strategies. They aren't always free, but they're effective. If you have any questions about any of the ideas here, just reply to the thread and I'll do my best to answer them as soon as I can.
1. Public Speaking
If you can get in front of a group of business owners, you've automatically set yourself up as an expert in their eyes. Even if you've been a part of their group for months and they know you well, just by being on stage you're looked upon as their superior.
Talking to groups of business owners will repeatedly bring in qualified leads that are ready to buy your services.
However, finding groups to talk to can be hard, especially if you've never spoken in front of a group before.
My favorite place to find a group is through Meetup.com. Via Meetup you're able to directly email the owner of any group. This makes it fairly easy to find groups who could use your expertise.
Here's a short, yet effective email that will bring in some good responses. Feel free to use it.
Hey [name], I hope everything's going well with you. I'm sure you're extremely busy, so let me be brief. You have a bustling group here on Meetup, and I'd love to have a chance to share some of my knowledge with them. I'm a marketing consultant who focuses on using the internet to reduce marketing costs but still increase response. You may be a bit weary of letting me just get up and talk to your group, so I'd love to buy you a cup of coffee in exchange for a few minutes of your time. I look forward to hearing back from you very soon. Yours in business, Your name |
This topic has been discussed at length here on these forums, and there has been letter after letter posted here that other Warriors have used.
I'll give you one simple letter that I've used as well as a way to find people to mail.
Manta.com is a fantastic website that I've used for months to help me locate businesses that could use my help. Through Manta you can sort through businesses that only have a certain number of employees, single locations, and certain revenues.
By sorting this way you're going to find a good number of local companies in which the owner works and manages. These are who you should be going after.
Not only that, but you'll also be getting their mailing address and the business owner's name.
Now, find 40-50 businesses and send them the following letter...
Dear [name], I hope all is well with you. My name is Chris Ramsey and I'm a local marketing consultant. I know you're busy, so I'll be brief. I've looked over your website and I have a few ideas that I believe could bring you some new clients as well as reduce your current marketing costs. I'd love to get together sometime and toss around some ideas to see how you feel about them. Feel free to give me a call at 555-555-5555 or email me at Name@Website.com. Thanks so much for taking the time to read this letter. Talk soon! Chris Ramsey (real signature) |
3. Press Releases
This is a fantastic way to get your business in the news, and therefore generate some huge interest in your company.
When I first started doing offline consulting (most web design/development) I offered free services to a non-profit company. By doing this, I had something newsworthy to promote.
If you're going the route of press releases, you NEED something newsworthy, otherwise you'll get skimmed over just like so many others.
Helping out a company that helps others is a great way to do this. Your press release could simply be about you teaming up with So&So Inc. to bring awareness to the Elephant Flu... or whatever the cause is.
Once you have a solid PR written (There's hundreds of formats available to you online) it's time to start sending it out. You could get a list of possible magazines and newspapers, or you could just go local. Going local is often the easiest route.
Call up your newspaper and ask for the editor. You may be directed to his answering machine, but if you get his name in advance, you can simply ask for him by name. This gives you a better chance at talking to him.
Once he's on the phone, simply let him know you're going to fax a press release over that he might be interested in. It's short and to the point, so he won't have to waste his time if he doesn't like it.
Get the fax number, thank him, and hang up. That's all.
Now fax it in!
Because you've personally talked to the editor, your chances at getting the PR noticed is a heck of a lot higher than if it was just randomly faxed in.
Now, we've covered three different methods for generating solid leads that are interested in what you're offering... there's thousands more though. I think this would be a good place to start talking about those methods.
If you have a method you'd like to share with the community, please post it here. We'd all appreciate it.
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