The latest darling in the repertoire of recent IM strategies was (I thought) offline/local marketing. Up until a couple weeks ago, every other thread seemed to be about offline marketing for local businesses. Now, it seems that the fickle IM crowd has already moved on to the newest thing. I swear, it seems as if the "latest and greatest" IM strategy or concept remains in vogue in less time than it takes your average teenager to say "Paul Frank" or "Ed Hardy." What gives? Do we really have the attention span of a gnat?
Frankly, I'm going to keep my butt parked here for awhile as I've found affiliate marketing to be ridiculously competitive and autoblogging is merely a vehicle for the shovel-sellers to hawk their latest social media and/or article posting tools. Interestingly, I've recently found the greatest return as a seller on Ebay. Here's a little trick I've come across that has helped generate more revenue on Ebay than anything I've tried (to date) with IM: "buy low; sell high." Works for me.
#marketing #offline
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