"Hybrid Marketing" -Online Offline Business Model
1: Started a Modeling site.
2: Offered a $299. per year membership.
3: The model recieved web space on our site to showcase their portfolio to industry people.
4: The model recieved a weekly newsletter, inclduing up to 50 updated casting call listings.
5: Placed an ad on monster.com for representatives who could find models for our site...
6: Told them they got 100.00 for everymodel they referred.
7: Charged them $299.00 to become an affiliate with our company.
The ad on monster immediately sent us over 500 applicants within a week...
My telemarketers (3 or 4) called them back and
A: "interviewed them" for the affilaite position... ( the prospect would have to sell themself to the telemarketer).
B: Take their credit card number and send them an affilaite pack via snail mail...
The 20% of the affilaites would go out and recruit a few models per week... then 80% failed to do anything... but interestingly we had the whole first 3 pages of yahoo... for certain keywords, and we never really advertised on the internet, our affiliates did it all.
That business failed its first year but not before making almost a million dollars... mostly due to my inability to manage money...
Anyway, take what you can from that... there are alot of ways that you can infuse online and offline... make hybrid models...
I want to start sharing my experience here more and maybe an idea of where to go next will start forming more clearly.
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